“We worked with Laurenz on several projects, including customer satisfaction studies, conjoint analysis and best/worst scaling. Laurenz is very creative, his approach to designing cognitive surveys is very much innovative and practical. Everything went so well, that we founded a startup together. ”
Laurenz Koehler
Using social and data science to drive revenue growth
Singapore
1K followers
500+ connections
Singapore
1K followers
500+ connections
About
A strategic marketer & innovator with a proven history of creating growth.
Skilled in all aspects of modern marketing across different sectors and geographies. Leading agile teams for growth projects, using a diverse spectrum of specialists from research to data science, statistics to programmatic media buy, innovation to ad & martech development.
Strong experience in achieving organisational change for a customer centric innovation culture.
Experienced business development professional with a Masters in Economics focused in Marketing and Controlling from Ruhr-Universität Bochum.
Activity
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For 70 years Jimmy Russels has made Wild Turkey the right way: his way. Campari Group raises a glass to the unparalleled passion and craftsmanship…
For 70 years Jimmy Russels has made Wild Turkey the right way: his way. Campari Group raises a glass to the unparalleled passion and craftsmanship…
Liked by Laurenz Koehler
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They're letting me talk?! If you're even remotely curious about the role of an agency strategist working on 'simple' retail and iconic brands, join…
They're letting me talk?! If you're even remotely curious about the role of an agency strategist working on 'simple' retail and iconic brands, join…
Liked by Laurenz Koehler
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Familie 👨👩👦 , Engagement und die Zukunft des #Weinhandels 🍇 – unser Gesellschafter Ivan Manelli Ivan Manelli ist ein echter Teamplayer – der…
Familie 👨👩👦 , Engagement und die Zukunft des #Weinhandels 🍇 – unser Gesellschafter Ivan Manelli Ivan Manelli ist ein echter Teamplayer – der…
Liked by Laurenz Koehler
Experience
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Director Strategic Planning
Batey Pte Ltd
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Brand Communications Director
Batey
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JWT Detroit
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Business Director
BBDO
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Management Supervisor
DDB Germany
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Education
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Goetheschule
Abitur (German IB)
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Recommendations received
2 people have recommended Laurenz
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Our CNY Campaign Kayapo picked up 1 Gold and 2 Bronze at last week's MSA 2024, and a Bronze for our influencer campaign featuring Alif Satar and Lisa…
Our CNY Campaign Kayapo picked up 1 Gold and 2 Bronze at last week's MSA 2024, and a Bronze for our influencer campaign featuring Alif Satar and Lisa…
Liked by Laurenz Koehler
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What an incredible story coming from our Indonesian affiliate, PT HM Sampoerna Tbk. The HOPE program aims to help employees prepare for retirement.…
What an incredible story coming from our Indonesian affiliate, PT HM Sampoerna Tbk. The HOPE program aims to help employees prepare for retirement.…
Liked by Laurenz Koehler
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Did you know? Aiming for perfectionism at work might not always be a good thing. Studies have shown that perfectionism can have a negative impact on…
Did you know? Aiming for perfectionism at work might not always be a good thing. Studies have shown that perfectionism can have a negative impact on…
Liked by Laurenz Koehler
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This speech has triggered a philosophical moment. Can't help but ponder on the effectiveness of democracy, free market and capitalism. The world is…
This speech has triggered a philosophical moment. Can't help but ponder on the effectiveness of democracy, free market and capitalism. The world is…
Liked by Laurenz Koehler
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"Straightforward" is a phrase that embodies clarity, honesty, and simplicity. It suggests a directness of approach, free from ambiguity or deception.…
"Straightforward" is a phrase that embodies clarity, honesty, and simplicity. It suggests a directness of approach, free from ambiguity or deception.…
Liked by Laurenz Koehler
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To all my millions of fans who wanted to attend today's livestream: I had to cancel. Fell ill a few days ago and still feel miserable. Cold. Flu…
To all my millions of fans who wanted to attend today's livestream: I had to cancel. Fell ill a few days ago and still feel miserable. Cold. Flu…
Liked by Laurenz Koehler
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