Leya Teo

Leya leads Edelman’s Global Women’s Equality Network (GWEN) APAC, a global initiative dedicated to fostering an environment where women of all backgrounds can enjoy equal opportunities to grow, lead and succeed within and beyond Edelman. She began by initiating ‘Lean-In Circle’ sessions and a cross-market talent mobility program in Beijing. In 2018, she was selected as Edelman APAC’s representative at the IWF World Leadership Conference. Leya was later elected Global Lead for mentorship… Show more

Leya leads Edelman’s Global Women’s Equality Network (GWEN) APAC, a global initiative dedicated to fostering an environment where women of all backgrounds can enjoy equal opportunities to grow, lead and succeed within and beyond Edelman. She began by initiating ‘Lean-In Circle’ sessions and a cross-market talent mobility program in Beijing. In 2018, she was selected as Edelman APAC’s representative at the IWF World Leadership Conference. Leya was later elected Global Lead for mentorship programs and APAC Lead for GWEN. She created ‘SHERO Showcase’ to invite inspiring women leaders to speak in Edelman offices and ignited a new mentorship program across 3 China offices. Over the years, Leya has represented GWEN in partnering with external organizations to drive a broader impact in business and the community. With more than 500 engaged members across APAC, Leya continues to work with the GWEN committee, committed to ensuring women feel motivated and empowered.

https://heroes.involverolemodels.org/poll/2020-top-50-women-future-leaders/ Show less

We brought the race for the SingTel Samsung Galaxy SIII to Facebook.
Heavily branded and designed to reflect the distinct elements of the product, the Facebook app allowed people to register their interest in the phone, see where they stood in line, and learn which actions to take to push their way up the queue and move closer to being in the top ten.
On a spend of S$39,000, including all production and media, we generated 30,584,696 impressions.
In all, the app was used by 14,818… Show more

We brought the race for the SingTel Samsung Galaxy SIII to Facebook.
Heavily branded and designed to reflect the distinct elements of the product, the Facebook app allowed people to register their interest in the phone, see where they stood in line, and learn which actions to take to push their way up the queue and move closer to being in the top ten.
On a spend of S$39,000, including all production and media, we generated 30,584,696 impressions.
In all, the app was used by 14,818 people, each averaging 5.1 activities. They shared what they were doing with a total of 161,358 users.
We drove 1,580 people down to the bottom of the funnel to click through for specific offers.
Chatter on SingTel’s Facebook page increased 250% during the course of the promotion. Additionally, SingTel’s Facebook audience grew by 20,469 people during the promotion.
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We worked with IRIS to come up with a 360° approach covering offline and online activation.
For the 5th year running, SingTel F1 for Everyone continues to engage Singaporeans using SingTel motion simulators at roadshows, the Ultimate Simulator Challenge, SingTel Grid Girls voting on Facebook, Go-Kart Challenge, Tri-Factor Challenge and live telecasts of the races.