“Josh - a man with few words but I’m amazed by his speedy response towards meeting deadline requests. He is amicable, understanding and supportive towards what we have set out to achieve with the mission towards achieving clean mobility. Thanks for being the wonderful partner to work with. Looking forward to serve you soon. Cheers. ”
About
A highly data-driven and passionate marketer, I specialize in building robust marketing…
Experience
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Education
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Singapore Management University
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Activities and Societies: Project Enreach III, The Mentoring Circle
Declared my major in Marketing Analytics to upgrade myself to become a more versatile, data-driven marketer.
• Major electives: Marketing Research (A+), Marketing Analytics (A), Pricing (A), Introduction to Business Analytics (A), Consumer Behavior (A-), Business Data Management (A-), Digital Marketing (A-)
• Business electives: The Design of Business (A), Managing People at Work (A), Strategy (A-), User Experience and Digital Product Design (A-)
Key Appointments:
•…Declared my major in Marketing Analytics to upgrade myself to become a more versatile, data-driven marketer.
• Major electives: Marketing Research (A+), Marketing Analytics (A), Pricing (A), Introduction to Business Analytics (A), Consumer Behavior (A-), Business Data Management (A-), Digital Marketing (A-)
• Business electives: The Design of Business (A), Managing People at Work (A), Strategy (A-), User Experience and Digital Product Design (A-)
Key Appointments:
• Marketing Team - Project Enreach III (Overseas Community Service Project)
• Director, Marketing & Communications - The Mentoring Circle -
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Activities and Societies: FMS Stories (Graduation Showcase), FMS Agents (School Ambassadorial Unit)
• Acquired strong foundations in various facets of media, including Marketing Communication, Advertising, Public Relations, Journalism, Radio Production, and Film Production
• Theoretical and technical skills in Social Media Strategies, Integrated Digital Media and Interaction Design through Digital Media Communication specialization
Key Appointments:
• Event Director (Team Lead) - FMS Stories (Graduation Showcase)
• Head of Welfare & Logistics - FMS Agents (Student…• Acquired strong foundations in various facets of media, including Marketing Communication, Advertising, Public Relations, Journalism, Radio Production, and Film Production
• Theoretical and technical skills in Social Media Strategies, Integrated Digital Media and Interaction Design through Digital Media Communication specialization
Key Appointments:
• Event Director (Team Lead) - FMS Stories (Graduation Showcase)
• Head of Welfare & Logistics - FMS Agents (Student Ambassadorial Unit)
Licenses & Certifications
Volunteer Experience
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Director, Marketing & Communications
The Mentoring Circle
- 1 year 2 months
Education
The Mentoring Circle is Singapore Management University's premier mentoring club founded on the principles of giving and professional excellence.
• Utilization of digital marketing channels to drive mentor and mentee sign-ups in the student community
• Achieved record-breaking mentee sign-ups of over 350 purely through promotions on digital channels (due to Covid-19 restrictions)
• Created marketing collaterals on Facebook, Instagram, LinkedIn, and Telegram to increase recognition…The Mentoring Circle is Singapore Management University's premier mentoring club founded on the principles of giving and professional excellence.
• Utilization of digital marketing channels to drive mentor and mentee sign-ups in the student community
• Achieved record-breaking mentee sign-ups of over 350 purely through promotions on digital channels (due to Covid-19 restrictions)
• Created marketing collaterals on Facebook, Instagram, LinkedIn, and Telegram to increase recognition in the school community, gain social media following and promote upcoming events
• Grew Instagram follower count by over 100% and LinkedIn follower count by over 50% in one year -
Marketing Team, Project Enreach III
YMCA of Singapore
- 5 months
Education
Project Enreach is an overseas community service project supported by the YMCA of Singapore to Da Lat, Vietnam. The team volunteered to cement the kindergarten area to make way for a makeshift playground and taught English to primary school children.
• Designing of posters, name tents, and stickers for a physical fundraiser
• Conceptualization of social media content on Instagram for team-building and publicity purposes
• Photography and videography before and during the trip
Projects
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FMS Stories
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A graduation showcase by the School of Film and Media Studies (FMS), FMS Stories is an exhibition of projects produced by students of the Class of 2017. Through interactive exhibits and an immaculate display of student works from the various courses, FMS Stories redefines the showcase experience that we hope to illuminate the media journey through our lenses and inspire a creative future with diverse perspectives.
As the Event Director, I recruited 20 capable students and assigned them…A graduation showcase by the School of Film and Media Studies (FMS), FMS Stories is an exhibition of projects produced by students of the Class of 2017. Through interactive exhibits and an immaculate display of student works from the various courses, FMS Stories redefines the showcase experience that we hope to illuminate the media journey through our lenses and inspire a creative future with diverse perspectives.
As the Event Director, I recruited 20 capable students and assigned them to specific teams based on their merits, namely Design, Logistics, Marketing, Copywriting, and Interactive. I led weekly discussions to ensure smooth delivery and alignment between teams. I also coordinated with over 50 students and lecturers to provide content for the physical exhibition.
Thanks to the combined efforts of our fantastic team and industry partners, the inaugurate exhibition concluded an enormous success, with over 300 attendees on its launch day. FMS Stories has since been carried forward by following graduating batches of the faculty and recently completed its fourth run in 2021.Other creators -
Honors & Awards
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Crowbar 24 Hour Advertising Challenge 2016 - Finalist
Association of Accredited Advertising Agents Singapore (4As)
The Crowbar 24 Hour Advertising Challenge is an inter-school competition requiring teams to crack a real-world advertising campaign in 24 hours. The client in 2016 was AsiaOne (Singapore Press Holdings Digital).
Our team made it through the qualifying round and emerged as one of the finalists considered for the Top 3. -
Director's List - Diploma in Mass Communication
Ngee Ann Polytechnic
The Director's List recognizes and distinguishes students who have achieved excellent academic performance in the semester of study.
Semester GPA: 4.00/4.00
Languages
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English
Native or bilingual proficiency
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Chinese (Simplified)
Full professional proficiency
Recommendations received
5 people have recommended Josh
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