Rupen Desai

The inaugural list includes 22 marketing leaders who have been showcased by our global award since it was launched in 2017, representing companies such as Burger King, Coty, Deutsche Telekom, Diageo, Dole Sunshine Company, General Mills, Grab, Huawei, IKEA, J&J, LEGO Group, L’Oréal, Mars, Inc, Mastercard, Mattel, Natura, P&G, The Coca-Cola Company and Unilever.

The 50 CMOs recognized here as the world’s most influential—21 of whom are making this list for the first time—collectively market, represent and influence thousands of brands across categories and industries.

While managing Dole’s US$100 million marketing and innovation budget, Desai strives to put purpose, people, planet and prosperity at the heart of every business decision.
Read more at: https://www.campaignasia.com/article/asia-pacific-power-list-2022-rupen-desai-dole-sunshine/479913

Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.

Check out the up-and-coming marketers who guided their companies through an ever-evolving consumer and tech landscape in 2021.

This year’s ninth annual ranking—the fifth year in a row developed in partnership with primary research partner Sprinklr, along with additional data and analysis from LinkedIn—is based on 30 digital and social channels analyzed by Sprinklr and LinkedIn’s data science teams.

Desai’s progress at Dole, where he serves as one of the few global CMOs based in Asia, is worth watching, not least because he harbours few illusions about the classic brand advertising model. But he surely recognises the enormous influence they can wield, illustrated through ambitious campaigns to tackle LGBTQIA+ rights and malnutrition as he rebuilds Dole’s brand purpose platform.

An accidental marketer and outspoken DEI advocate, Desai is pushing his company to rethink the way it spends its marketing dollars.

17 Brand Leaders on a Mission to Help Our Planet

Urbane, curious and fiercely passionate about the role of brands, Rupen Desai’s unique blend of experience includes more than two decades at advertising powerhouse Lowe Lintas, followed by two years as part of Edelman’s transformation. All of which adds up to his self-described role as an ‘accidental marketer’ at Dole, where he has promptly set about reshaping the company’s role in society, via an ambitious brand promise to make nutritious foods accessible for 1 billion people, move towards… Show more

Urbane, curious and fiercely passionate about the role of brands, Rupen Desai’s unique blend of experience includes more than two decades at advertising powerhouse Lowe Lintas, followed by two years as part of Edelman’s transformation. All of which adds up to his self-described role as an ‘accidental marketer’ at Dole, where he has promptly set about reshaping the company’s role in society, via an ambitious brand promise to make nutritious foods accessible for 1 billion people, move towards zero fruit loss and zero fossil-based plastic packaging by 2025, as well as net zero carbon emissions by 2030. Show less