Sandhya Mahadevan

Sandhya Mahadevan

Editor I Project Manager I Event Coordinator

Singapore
2K followers 500+ connections

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    Project Management, Content Strategy, Event Planning, Editing, and Writing

About

Project manager, Editor, content creator and event coordinator with over a decade of experience managing magazine processes—from concept to creation.

Experience

  • Tatler Gen.T Graphic

    Event Coordinator

    Tatler Gen.T

    - Present 2 years 4 months

    Singapore

    Steering a large scale marine conservation event called Blue Water Heroes Awards that recognises and supports eco-champions from around Southeast Asia for the past three years. I manage ll aspects of event progression and logistics, nominations, production of press releases, newsletters, and social media strategy and content across teams

  • Director, Project Editor

    Content+

    - Present 4 years 2 months

    Singapore

    Developing project plans, concepts and content, and managing all aspects of production for Tatler Gen.T, Tatler Homes, Vogue Singapore, SPH Media Ltd (various titles), Singapore Magazine, Mediacorp, Institute of Adult Learning, Financial Times, d+a, Elle Singapore.
    Topics handled: Lifestyle, Travel, Yachting, Education, Property Trends, Career, Sustainability, Environment, Social causes.

  • Tatler Asia Graphic

    Senior Editor

    Tatler Asia

    - 1 year 7 months

    Singapore, Singapore

    Head of the company's Custom Media Division. Conceptualised and developed magazines with engaging content that resonated with the brand's readership and generated high levels of visibility—print and digital—for corporate client portfolio. Managed and mentored a cross-functional team of writers, section editors and designers. Secured new custom media projects across various verticals, including Marina Bay Sands’ 10th Anniversary Coffee Table Book, which brought in a revenue of half a million…

    Head of the company's Custom Media Division. Conceptualised and developed magazines with engaging content that resonated with the brand's readership and generated high levels of visibility—print and digital—for corporate client portfolio. Managed and mentored a cross-functional team of writers, section editors and designers. Secured new custom media projects across various verticals, including Marina Bay Sands’ 10th Anniversary Coffee Table Book, which brought in a revenue of half a million dollars.

  • The Singapore Women's Weekly Graphic

    Contributing Deputy Editor, Digital Coordinator

    The Singapore Women's Weekly

    - 1 year 2 months

    Singapore, Singapore

    Informed overall editorial strategy and created and managed content for print and online along with the
    editor-in-chief.

  • SPH Magazines Pte Ltd Graphic

    Editor

    SPH Magazines Pte Ltd

    - 1 year 4 months

    Singapore

    Managed the company's Custom Media publications. Headed tender pitches for new titles and contract renewals. Responsible for contract renewals for all the titles under SPH’s Custom Content Solutions Division

  • Harper's Bazaar Graphic

    Senior Sub-editor

    Harper's Bazaar

    - 4 years 4 months

    Singapore

    Copy edited and reported for the magazine’s Lifestyle and Beauty sections—print and online. Conceptualised and project-managed brand extensions, creative buys and marketing projects. Conducted content syndication and copyright negotiations with Hearst New York.

  • Director

    Vaman Associates Pte Ltd.

    - 7 years 1 month

    Singapore

  • Brand Consultant and Project Liaison

    Tachlees Inc., New York, NY

    - 4 years 1 month

    New York, NY

  • Designer/Head Coordinator

    Pacific Blue Trading Co. Los angeles, CA

    - 1 year 3 months

    Los Angeles, CA

Education

  • University of Madras Graphic

    University of Madras

    Bachelor of Fine Arts - BFA Fine arts

    -

  • La Salle’ International fashion School; Singapore.

    Post-graduate Diploma Fashion Design and merchandising

    -

    Fashion studies, applied art, draping, drafting, sewing, merchandising

  • Vector Institute of Visual Arts

    Post-graduate Certificate 2D Animation

    -

  • Madras Polytechnic for Women

    Diploma Textile Design

    -

  • India International Trade Center, Madras, India

    Diploma Fashion Design

    -

Volunteer Experience

  • Team Everest NGO Graphic

    Teaching English to college students

    Team Everest NGO

    - 3 months

    Education

    Team Everest NGO is based in Tamilnadu and has a focus on providing educational opportunities through scholarships for underprivileged/orphaned children Their vision is to inspire every Indian to volunteer and create a culture of volunteering in India.

  • Willing Hearts Graphic

    Volunteer

    Willing Hearts

    Social Services

  • Wildlife SOS Graphic

    Monthly donor

    Wildlife SOS

    Animal Welfare

  • IBEA School Graphic

    Donor

    IBEA School

    - Present 3 years 8 months

    Education

  • The International SeaKeepers Society Graphic

    Writer

    The International SeaKeepers Society

    - Present less than a year

    Environment

Languages

  • English

    Full professional proficiency

  • Tamil

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

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