Saranyan Rangarajan

Saranyan Rangarajan

Singapore, Singapore
8K followers 500+ connections

About

I am a marketing and revenue growth professional with over 14 years of work experience in…

Activity

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Experience

  • Proplens AI Graphic

    Proplens AI

    Singapore

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    Singapore

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    Mumbai Area, India

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    Mumbai

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    Mumbai Area, India

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Education

  • NUS Business School Graphic

    NUS Business School

    - Present

    Participating in the Executive MBA program to broaden my perspective of doing business across diverse markets within Asia Pacific and also assist in my transition goal from a functional specialist (marketing & sales) into a generalist spanning multiple business functions.

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    Activities and Societies: Core Member, Admissions Committee | Member, Consultancy Committee

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    Activities and Societies: Joint Head, Public Relations - Kurukshetra '08 (Inter-college National level techno-management festival) | General Secretary - National Service Scheme | Member - CEG Tech Forum

Licenses & Certifications

Projects

  • Consumer understanding and branding strategy for an aggregation portal start-up

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    Yourcabs (P) Ltd is an online aggregation portal for cab services in Bangalore city. The project done for Yourcabs (P) Ltd. involved carrying out a market and competitor analysis which involved primary and secondary research and coming up with low cost promotional strategies to enhance reach and reinforce brand Yourcabs in a competitive market.
    Responsibilities included:
    a. B2C Markey survey design and administration
    b. Service operations analysis and identification of scope for…

    Yourcabs (P) Ltd is an online aggregation portal for cab services in Bangalore city. The project done for Yourcabs (P) Ltd. involved carrying out a market and competitor analysis which involved primary and secondary research and coming up with low cost promotional strategies to enhance reach and reinforce brand Yourcabs in a competitive market.
    Responsibilities included:
    a. B2C Markey survey design and administration
    b. Service operations analysis and identification of scope for improvement
    c. Strategic recommendations for building brand credibility and achieving 'Brand magnetism' in a cluttered market

  • Asian Heart Institute, Mumbai – Competitive Analysis of Marketing Strategies in Medical Tourism

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    This project for Asian Heart Institute, Mumbai entailed doing a competitive analysis of marketing strategies followed by major Indian healthcare providers and recommending plans of action to attract higher number of medical tourists, who contribute higher revenue per bed compared to other patients.

Test Scores

  • GMAT

    Score: 730

Languages

  • Tamil

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  • English

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  • Hindi

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