“Had an opportunity to see Saran's rise in Godrej Properties from a high-calibre team member to a leader in my role as HR. Saran strikes a fine balance between demanding high-performance and creating a safe & healthy team environment for his team. As an individual, he led the strategy, planning & execution for Sales & Marketing through strategic problem solving & delivery focus. Throughout his stint at Godrej, he has successfully groomed high-performers to grow into their own as leaders while also delivering on the organizational mandate year after year. His style of leadership while subtle and unassuming is highly effective. He would be a potent addition to any leadership team which is seeking to take big risks , perform with method not madness and build strong teams fr the future.”
About
I am a marketing and revenue growth professional with over 14 years of work experience in…
Activity
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Great Place to Work® Institute (India) CEO was fired in absentia at 2.30AM, over a Zoom call, when she was in the US attending the company’s global…
Great Place to Work® Institute (India) CEO was fired in absentia at 2.30AM, over a Zoom call, when she was in the US attending the company’s global…
Liked by Saranyan Rangarajan
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I am thrilled to have completed this course! It was incredibly insightful, providing me with valuable knowledge and practical skills I can apply…
I am thrilled to have completed this course! It was incredibly insightful, providing me with valuable knowledge and practical skills I can apply…
Liked by Saranyan Rangarajan
Experience
Education
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NUS Business School
- Present
Participating in the Executive MBA program to broaden my perspective of doing business across diverse markets within Asia Pacific and also assist in my transition goal from a functional specialist (marketing & sales) into a generalist spanning multiple business functions.
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Activities and Societies: Core Member, Admissions Committee | Member, Consultancy Committee
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Activities and Societies: Joint Head, Public Relations - Kurukshetra '08 (Inter-college National level techno-management festival) | General Secretary - National Service Scheme | Member - CEG Tech Forum
Licenses & Certifications
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Carbon Accounting & GHG Management
Global Compact Network Singapore
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Projects
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Consumer understanding and branding strategy for an aggregation portal start-up
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Yourcabs (P) Ltd is an online aggregation portal for cab services in Bangalore city. The project done for Yourcabs (P) Ltd. involved carrying out a market and competitor analysis which involved primary and secondary research and coming up with low cost promotional strategies to enhance reach and reinforce brand Yourcabs in a competitive market.
Responsibilities included:
a. B2C Markey survey design and administration
b. Service operations analysis and identification of scope for…Yourcabs (P) Ltd is an online aggregation portal for cab services in Bangalore city. The project done for Yourcabs (P) Ltd. involved carrying out a market and competitor analysis which involved primary and secondary research and coming up with low cost promotional strategies to enhance reach and reinforce brand Yourcabs in a competitive market.
Responsibilities included:
a. B2C Markey survey design and administration
b. Service operations analysis and identification of scope for improvement
c. Strategic recommendations for building brand credibility and achieving 'Brand magnetism' in a cluttered market
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Asian Heart Institute, Mumbai – Competitive Analysis of Marketing Strategies in Medical Tourism
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This project for Asian Heart Institute, Mumbai entailed doing a competitive analysis of marketing strategies followed by major Indian healthcare providers and recommending plans of action to attract higher number of medical tourists, who contribute higher revenue per bed compared to other patients.
Test Scores
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GMAT
Score: 730
Languages
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Tamil
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English
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Hindi
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Recommendations received
4 people have recommended Saranyan
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𝘼𝙢𝙖𝙯𝙞𝙣𝙜 𝙘𝙖𝙪𝙨𝙚 𝙖𝙣𝙙 𝙚𝙛𝙛𝙚𝙘𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙤𝙧𝙡𝙙. 𝐋̲𝐚̲𝐬̲𝐭̲ ̲𝐘̲𝐞̲𝐚̲𝐫̲ - Crazy word-of-mouth marketing…
𝘼𝙢𝙖𝙯𝙞𝙣𝙜 𝙘𝙖𝙪𝙨𝙚 𝙖𝙣𝙙 𝙚𝙛𝙛𝙚𝙘𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙬𝙤𝙧𝙡𝙙. 𝐋̲𝐚̲𝐬̲𝐭̲ ̲𝐘̲𝐞̲𝐚̲𝐫̲ - Crazy word-of-mouth marketing…
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