Simon Bernie

Simon Bernie

Vice President known for Transforming Businesses for Over 30 Years | I Create Clarity from Ambiguity | Technology & Innovation Expert | Customer Success Specialist | Global Team Leader | Mentor | Coach at BFT

Singapore
4K followers 500+ connections

About

Driven by a profound belief in the power of positive transformation, my professional and personal life is dedicated to bettering myself and others.

My career is anchored in facilitating organizational growth, driving performance improvement, and pioneering change. With over 30 years of experience across countries and industries, I have a proven track record in launching and leading high-performing teams to drive exponential business growth.

I have deep expertise in:
✪ Strategic and operational management: Delivering frictionless and streamlined solutions, enabling customers to achieve their business goals.
✪ Financial management: Ensuring financial viability and optimizing resource allocation.
✪ Services delivery: Leading efficient and effective service delivery, exceeding customer expectations.
✪ Proactive business development: Expanding reach and revenue through direct and channel-based strategies.
✪ Enterprise portfolio management: Maximizing the value of enterprise portfolios.
✪ Operational efficiency enhancement: Streamlining operations for improved performance.

I also strongly commit to diversity, equity, and inclusion (DE&I). I actively advocate for initiatives that create a more equitable workplace, close the gender gap, and foster inclusive environments where everyone can thrive.

Beyond the boardroom, my commitment to betterment extends into my personal passions: as a fitness coach, I inspire others to achieve their goals. I’m also a coach and referee in international touch football, and mentor aspiring referees.

At the heart of all my endeavours is a singular purpose: to create environments where people (and businesses) can thrive, grow, and surpass their boundaries.

Connect with me if you’d like to talk tech, leadership, or health!

Articles by Simon

Contributions

Activity

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Experience

  • PURVIEW Graphic

    Vice President | Head of Asia Pacific, Middle East & Africa

    PURVIEW

    - Present 1 year 1 month

    Singapore

    Purview is a premier provider of IT Engineering and Talent Solutions to mid-market and Fortune 500 companies globally.

    As Vice President and Head of Asia Pacific, Middle East, and Africa, I lead customer success and services across these regions.

    In this role, I bring together and lead the best talent to support and fulfill customer expectations in growth and transformation. Together, my team and I are growing the company's presence and capabilities in each of our focus…

    Purview is a premier provider of IT Engineering and Talent Solutions to mid-market and Fortune 500 companies globally.

    As Vice President and Head of Asia Pacific, Middle East, and Africa, I lead customer success and services across these regions.

    In this role, I bring together and lead the best talent to support and fulfill customer expectations in growth and transformation. Together, my team and I are growing the company's presence and capabilities in each of our focus markets.

    Additionally, it’s my personal mission to raise positive awareness for DE&I in all that we do worldwide.

  • World Wide Technology

    World Wide Technology

    4 years 1 month

    • World Wide Technology Graphic

      Area Director - Global Partner Management

      World Wide Technology

      - 1 year 4 months

      Singapore

      I led a global team comprising over 25 partner management resources dedicated to professional services and strategic resourcing.

      My role encompassed overseeing financial responsibility for both operational expenses and partner spending. By orchestrating a high-performing partner ecosystem, I ensured exceptional customer satisfaction. I also directed cross-functional services delivery teams, driving successful engagements across the Asia-Pacific and Japan (APJ) region.

      I provided…

      I led a global team comprising over 25 partner management resources dedicated to professional services and strategic resourcing.

      My role encompassed overseeing financial responsibility for both operational expenses and partner spending. By orchestrating a high-performing partner ecosystem, I ensured exceptional customer satisfaction. I also directed cross-functional services delivery teams, driving successful engagements across the Asia-Pacific and Japan (APJ) region.

      I provided strategic insights and reports to senior executives and global leadership, guiding key business decisions. Furthermore, I executed large-scale infrastructure and strategic resourcing initiatives, ensuring seamless design, development, deployment, and production.

    • World Wide Technology Graphic

      Area Director - Global Services Committee

      World Wide Technology

      - 2 years 9 months

      Singapore, Singapore

      I led the Global Services Committee to expand services capability in new and established markets and facilitate global proposal development and validation.

      My leadership extended across services engagements and resources throughout the Asia-Pacific and Japan (APJ) region, ensuring regional financial growth, profitability, and margin improvement. I oversaw the partner ecosystem for APJ and Europe, the Middle East, and Africa (EMEA), collaborating with account teams and customers to…

      I led the Global Services Committee to expand services capability in new and established markets and facilitate global proposal development and validation.

      My leadership extended across services engagements and resources throughout the Asia-Pacific and Japan (APJ) region, ensuring regional financial growth, profitability, and margin improvement. I oversaw the partner ecosystem for APJ and Europe, the Middle East, and Africa (EMEA), collaborating with account teams and customers to maximize service opportunities and increase revenue, market share, and wallet share.

      I provided strategic insights and reports to senior executives and global leadership, guiding critical business decisions. Additionally, I delivered large-scale infrastructure and strategic resourcing engagements and oversaw their design, development, deployment, and production end-to-end.

    • World Wide Technology Graphic

      Senior Manager - Engineering and Partner Management - APJ

      World Wide Technology

      - 1 year 5 months

      Singapore

      I held regional responsibility for Engineering and Partner Management across Asia-Pacific and Japan (APJ), with a steadfast focus on aligning business processes to ensure Customer Delight in every engagement.

      My role involved stabilizing the Partner Ecosystem to mitigate risks by establishing a robust framework for sourcing, qualifying, engaging, and delivering partner solutions. Additionally, I optimized contract models to ensure the delivery of the best value engagements, aiming for…

      I held regional responsibility for Engineering and Partner Management across Asia-Pacific and Japan (APJ), with a steadfast focus on aligning business processes to ensure Customer Delight in every engagement.

      My role involved stabilizing the Partner Ecosystem to mitigate risks by establishing a robust framework for sourcing, qualifying, engaging, and delivering partner solutions. Additionally, I optimized contract models to ensure the delivery of the best value engagements, aiming for the maximum positive customer experience.

  • Dell Technologies

    Dell Technologies

    11 years 6 months

    • Dell Technologies Graphic

      Delivery Leader - South Asia, Korea & Developing Markets

      Dell Technologies

      - 2 years 2 months

      Singapore

      I managed regional financials and led over 60 projects, including technical and solution architect resources. I collaborated with enterprise and commercial sales teams to maximise service sales opportunities and revenue.

      My role included developing and enabling the delivery capability of APJ channel services. I proposed and validated enterprise infrastructure solutions for customer opportunities, ensuring the end-to-end delivery of large-scale infrastructure and residency engagements…

      I managed regional financials and led over 60 projects, including technical and solution architect resources. I collaborated with enterprise and commercial sales teams to maximise service sales opportunities and revenue.

      My role included developing and enabling the delivery capability of APJ channel services. I proposed and validated enterprise infrastructure solutions for customer opportunities, ensuring the end-to-end delivery of large-scale infrastructure and residency engagements. Additionally, I presented comprehensive executive reporting to C-level executives and APJ leadership, offering insights into the overall business health and project performance.

    • Dell Graphic

      Deployment Planning and Strategy Lead - APJ

      Dell

      - 2 years 6 months

      Singapore

      I defined and implemented the Enterprise Deployment Services Strategy across the Asia-Pacific and Japan (APJ) region. Managing the APJ Profit & Loss (P&L) was a key part of my role, ensuring profitability and margin improvement.

      I oversaw the development of resource competency and capability, and I developed channel services for project delivery. My strategy optimized Dell’s network and storage deployment services through a market coverage model that balances best cost with optimal…

      I defined and implemented the Enterprise Deployment Services Strategy across the Asia-Pacific and Japan (APJ) region. Managing the APJ Profit & Loss (P&L) was a key part of my role, ensuring profitability and margin improvement.

      I oversaw the development of resource competency and capability, and I developed channel services for project delivery. My strategy optimized Dell’s network and storage deployment services through a market coverage model that balances best cost with optimal value. I was responsible for delivering service and operational excellence in managed data center services across APJ. Additionally, I worked on improving delivery processes and procedures for network and storage deployment services. Collaborating closely with sales and marketing consultants, I helped develop Dell solutions that align with customers’ needs and support pipeline growth.

    • Dell Graphic

      Portfolio Senior Manager - South Asia & Korea and Developing Markets

      Dell

      - 1 year

      Singapore

      I am responsible for overseeing the business financials to ensure both profitability and margin improvement. I manage a dynamic team of services resources dedicated to solution creation and project delivery, which includes 35 project managers, solution architects, and field engineers. I actively engage with sales teams to increase sales opportunities and maximize revenue across South Asia, Korea, and the broader Asian developing markets.

      Each month, I presented project health and…

      I am responsible for overseeing the business financials to ensure both profitability and margin improvement. I manage a dynamic team of services resources dedicated to solution creation and project delivery, which includes 35 project managers, solution architects, and field engineers. I actively engage with sales teams to increase sales opportunities and maximize revenue across South Asia, Korea, and the broader Asian developing markets.

      Each month, I presented project health and financial performance reports to C-level executives, ensuring transparency and strategic insight. I developed the APJ and EMEA channel services delivery framework for network solutions, proposing and validating client engagement solutions to capitalize on customer opportunities. I implemented Dell network deployment services using a Dell-on-Dell delivery model, managing large-scale systems, network, and software deployment projects for client companies. This includes complete oversight of design, development, deployment, and production, ensuring excellence and efficiency at every phase.

    • Dell Graphic

      Network & Infrastructure Practice Lead - APJ and EMEA

      Dell

      - 8 months

      Singapore

      Responsible for driving increased alignment with local stakeholders. Managed day to day operations for all Network Deployments within the APJ and EMEA Regions. Owned the recruitment, development and retention of Network Planning Engineers across APJ and EMEA. Led Cost Reduction and Margin Improvement during the delivery of Network Deployments. Increased Customer Satisfaction and Net Promoter Score on all Network Deployment engagements.

    • Dell Graphic

      Regional Client Delivery Executive - APJ

      Dell

      - 8 months

      Singapore

    • Dell Graphic

      Regional Program Management Senior Advisor - APJ

      Dell

      - 1 year 11 months

      Singapore

    • Dell New Zealand Graphic

      Service Delivery Project Manager - NZ & South Pacific

      Dell New Zealand

      - 3 years 1 month

      New Zealand

  • Owner & Business Consultant

    Te-Pito Ltd

    - 2 years 9 months

    Auckland, New Zealand

    Founder and Owner providing HR, Supply Chain, Logistics and Technology Solutions aligned to business growth and transformation to mid-market customers across Auckland Region.

  • Softsource Graphic

    Business Consultant

    Softsource

    - 1 year 7 months

    Auckland, New Zealand

    Proudly New Zealand-owned and Managed ICT systems integrator providing specialist Technology Solutions, Professional Services, Technical expertise and Cloud solutions.

    As a business consultant I offered expert advice to customers of Softsource to improve their efficiency, performance, and profitability. I analyze business practices, identify areas for improvement, and design solutions to help them achieve their goals.

  • ACP Media Graphic

    Infrastructure Manager

    ACP Media

    - 2 years

    Auckland, New Zealand

  • Coca-Cola Amatil Graphic

    Infrastructure Services Manager

    Coca-Cola Amatil

    - 7 years 9 months

    Auckland, New Zealand

  • Zuellig Pharma Graphic

    Helpdesk Consultant & LAN Administrator

    Zuellig Pharma

    - 2 years 5 months

    New Zealand

Education

Licenses & Certifications

Organizations

  • South African Chamber of Commerce Singapore

    Member

    - Present

    Member and part of the Trade and Investment Committee at the South African Chamber of Commerce, Singapore, dedicated to fostering robust economic ties between South Africa and Singapore. Comprising passionate individuals from diverse backgrounds, our committee members actively work to facilitate trade partnerships, promote investment opportunities and strengthen bilateral relations.

  • EGN Singapore

    Member

    - Present

    Member and part of the Executive Leadership 4 Group within the EGN Singapore.

  • Touch Singapore

    Referee - Level 6

    - Present

    Member and Referee - Level 6 | Referees play a vital role in the sport of Touch Football by ensuring that games are conducted fairly and within the rules, promoting sportsmanship, and contributing to the overall quality and credibility of the competitions. Through their commitment and expertise, referees help maintain the sport's high standards, supporting Touch Singapore's mission to foster growth from grassroots to elite levels. The development programmes for referees not only improve their…

    Member and Referee - Level 6 | Referees play a vital role in the sport of Touch Football by ensuring that games are conducted fairly and within the rules, promoting sportsmanship, and contributing to the overall quality and credibility of the competitions. Through their commitment and expertise, referees help maintain the sport's high standards, supporting Touch Singapore's mission to foster growth from grassroots to elite levels. The development programmes for referees not only improve their skills but also provide them with a pathway to advance in their careers, enhancing the sport's professionalism and appeal. https://www.linkedin.com/company/touch-singapore/

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