Wen Xian Tang

• Manages hotel's Online Travel Agency platforms including TripAdvisor, Booking.com, Agoda, Hotels.com and Google+, by responding directly to reviews or to resolve guest complaints
• Analyses guest feedback through Online Reputation Management System to identify key successes and areas for improvement
• Customises and streamlines promotional pitches to the media and spearheads events to grow hotel awareness.
• Building media relations and managing media queries to drive hotel coverage… Show more

• Manages hotel's Online Travel Agency platforms including TripAdvisor, Booking.com, Agoda, Hotels.com and Google+, by responding directly to reviews or to resolve guest complaints
• Analyses guest feedback through Online Reputation Management System to identify key successes and areas for improvement
• Customises and streamlines promotional pitches to the media and spearheads events to grow hotel awareness.
• Building media relations and managing media queries to drive hotel coverage and increase brand awareness
• Drives promotions from conceptualisation to execution, including developing hotel collaterals to support the Culinary, Weddings and Sales teams through electronic Direct Mailers, Pan Pacific Singapore bi-monthly newsletter, electronic direct mailers and hotel signage
• Updates hotel website with regular and relevant content and promotions to ensure that Search Engine Optimisation is maximized
• Responsible for the hotel’s social media platforms by creating original and engaging content, driving social media campaigns and increasing social media presence. Show less

• Crafted press releases, coordinated photoshoots and executed room and dining promotions
• Responsible for Public Relations and Marketing Communication strategies including building and maintaining media relations
• Tracked marketing efforts and monitored results
• Managed and updated content for The Ritz-Carlton, Millenia Singapore brand website
• Crafted semi-monthly hotel electronic direct mailers and managed hotel eDM database
• Created online and print collateral including… Show more

• Crafted press releases, coordinated photoshoots and executed room and dining promotions
• Responsible for Public Relations and Marketing Communication strategies including building and maintaining media relations
• Tracked marketing efforts and monitored results
• Managed and updated content for The Ritz-Carlton, Millenia Singapore brand website
• Crafted semi-monthly hotel electronic direct mailers and managed hotel eDM database
• Created online and print collateral including bi-monthly hotel newsletter and seasonal brochures
• Managed and created original content for the hotel’s social media platforms including Facebook, Twitter, Foursquare and Pinterest
• Organised internal hotel Facebook campaign to drive associate engagement and raise social media awareness Show less