Tommy F.

Tommy F.

Singapore
3K followers 500+ connections

About

Data-driven marketing leader, navigating both B2B and B2C landscapes across the Asia…

Activity

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Experience

Education

Courses

  • Asia Search Engine Academy - SEO

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  • Linkedin ManagedIn

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  • PMP - Project Management Professional Course

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  • Photoshop, Illustrator, Dreamweaver

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  • SFDC 201 Admin

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  • WDA Negotiations

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Projects

  • Modern Customer Experience - Foundations of a Modern Marketer - Speaker

    Be it in B2B or in B2C, there are 4 key elements, that any marketer needs to build up in his/her marketing team. These elements cuts across industries and company sizes. By building on these 4 key pillars of your marketing organization, you can ensure your ability to scale while navigating your business impact with a high-performance team.

    See project
  • Panel Discussion by SiriusDecisions - Panel Speaker

    In today’s data centric world, the traditional brand-centric marketing approach is no longer a reliable method of attracting and retaining customers. As consumers go digital across multiple channels and devices, they expect brands to meet their needs with relevant experiences. Marketers are being challenged to meet these increasing expectations however this shift requires transformation across the organisation. So who ultimately is responsible for customer experience?

    How do you define…

    In today’s data centric world, the traditional brand-centric marketing approach is no longer a reliable method of attracting and retaining customers. As consumers go digital across multiple channels and devices, they expect brands to meet their needs with relevant experiences. Marketers are being challenged to meet these increasing expectations however this shift requires transformation across the organisation. So who ultimately is responsible for customer experience?

    How do you define customer experience and what benefits does it create for your company?

    How do you help ensure that customer experience is optimized pre- and post-sale at your company?

    What do you think the best organizational structure is to manage the post-sale customer experience?

    What are the roles, responsibilities and contributions of a customer experience function?

    How do you measure the impact of investments in customer experience at your organization?

    For those in the audience that don’t focus on customer experience today, where should we start and why?

    See project
  • Mob-Ex Awards 2023 - Judge

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    Invited as a Judge by Marketing Interactive - Celebrating Excellence in Mobile Marketing

Honors & Awards

  • Marketing Star Award

    BlueCoat

    For Owning it and Standing Together

    Developing & Delivering Improved Marketing Systems & Processes and Team Support

Organizations

  • Project Management Institude

    Member

    - Present

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