Tony Tan

Tony Tan

Research Manager | Uncovering a Story Through Integrated Quantitative and Qualitative Methodologies

Singapore
200 followers 196 connections

About

Qualitative and quantitative data are both puzzle pieces to uncovering the story of the market, consumers and users.

Activity

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Experience

  • That Fig Tree

    That Fig Tree

    1 year 7 months

    • That Fig Tree Graphic

      Research Manager

      That Fig Tree

      - Present 2 months

      Singapore

    • That Fig Tree Graphic

      Senior Research Executive

      That Fig Tree

      - 1 year 5 months

      Singapore

      Quantitative: Involved in project management, questionnaire set-up, data cleaning, data analysis, and presentation

      Qualitative: Involved in project management, screener set-up, discussion guide development, interview moderation & notes-taking, data analysis, and presentation


      Study Type (Quantitative): Brand Health Tracking; Concept Testing; Pricing Analysis; Segmentation Study; U&A Study; Volumetric Forecasting
      Methodology (Quantitative): Online Survey; Monadic; Sequential…

      Quantitative: Involved in project management, questionnaire set-up, data cleaning, data analysis, and presentation

      Qualitative: Involved in project management, screener set-up, discussion guide development, interview moderation & notes-taking, data analysis, and presentation


      Study Type (Quantitative): Brand Health Tracking; Concept Testing; Pricing Analysis; Segmentation Study; U&A Study; Volumetric Forecasting
      Methodology (Quantitative): Online Survey; Monadic; Sequential Monadic; MaxDiff Analysis; Regression Analysis; Latent Class Analysis; Driver Analysis; Factor Analysis; Decision Tree Analysis

      Study Type (Qualitative): Concept Testing; Message and Image Testing; Pricing Research; Persona Development; Communication Testing; Market Trend Analysis; Market Positioning Research; Consumer Habits and Lifestyle Research
      Methodology (Qualitative): Focus Groups (Online and Offline); Mini Groups (Online and Offline); In-depth Interviews (Online and Offline); Online Diaries and Journal; Narrative Analysis

  • SixthFactor Consulting Graphic

    Research Executive

    SixthFactor Consulting

    - 1 year 1 month

    Singapore

    Involved in both quantitative and qualitative projects

  • ICON PLUS PTE LTD Graphic

    Coach

    ICON PLUS PTE LTD

    - 6 months

    Singapore

    Delivering test preparation content to clients, specialising in ISAT, BMAT, UCAT, SAT and GMAT.
    Creating new content for test preparation.

  • Singapore University of Technology and Design (SUTD) Graphic

    Research Assistant

    Singapore University of Technology and Design (SUTD)

    - 9 months

    Singapore

    Performed sociological research which includes topics such as the future of work, impacts of automation and technology, cryptocurrency, skilled migration, corporate and individual reputation, and social credit systems.

    Prepared literature review, assisted with grant writing and publication procedures, edited manuscripts and conducted interviews.

  • Research Analyst

    Nair Pte Ltd

    - 6 months

    Singapore

    Single family office investing proprietary capital. Discretionary management on a public equities and derivatives portfolio

    Responsibilities:
    Primarily responsible for US/Canada equity market
    India IPO issues

  • Singapore Armed Forces (SAF) Graphic

    Administrative Assistant

    Singapore Armed Forces (SAF)

    - 2 years 1 month

    Singapore

    Responsibilities:
    Tracking and scheduling training for entire battalion
    Assist in OHSAS 18001:2002 certification
    Assisted in data management for 2015 SEA Games transport with VBA coding

  • Institute of Molecular and Cell Biology Graphic

    Student Research Assistant

    Institute of Molecular and Cell Biology

    - 1 year

    Singapore

    Explored novel means of observing cell movement through utilising green fluorescent proteins on mitochondria in zebrafish

  • Institute for Infocomm Research Graphic

    Student Research Assistant

    Institute for Infocomm Research

    - 1 year 2 months

    Singapore

    Developed a racing game for application of brain-controlled interface

Education

  • Quantic School of Business and Technology Graphic

    Quantic School of Business and Technology

    Master of Business Administration - MBA Business Administration and Management, General

    -

  • Purdue University Graphic

    Purdue University

    Master of Science - MS Sociology

    -

  • National University of Singapore Graphic

    National University of Singapore

    Bachelor of Arts with Honours (B.A Hons) International/Global Studies Highest Distinction

    -

    Activities and Societies: Peer Mentor for Prince George's Park House (2018-2019) | Coach for Inter-Faculty Games for Bridge (2018) | Participant for Inter-Faculty Games (2015-2018)

    Key Modules Read:
    Honours Thesis on International Law Against Forced Labour
    Taskforce Project on Dyslexia Education in Singapore
    Contemporary European Politics (with Yale-NUS)

  • University of Waterloo Graphic

    University of Waterloo

    -

    -

    Activities and Societies: Student Exchange Programme for one semester to the University of Waterloo in Waterloo, Canada


    Modules Read:
    Rights and Public Policy (Seminar)
    Sociology of Law
    Heresy and Religious Crises in Late Medieval Europe
    Philosophy of J.R.R Tolkien
    Metaphysics and Epistemology

  • Tembusu College Graphic

    Tembusu College

    -

    -

    Activities and Societies: Coach for Inter-College Games for Bridge (2016-2019) | Committee for Tembusu College Negotiation Workshop (2018) | Tembusu College Gaja House Committee Logistics (2015-2016) | Founder and Coach of Intellectual Games Interest Group (2015-2017) |

    Modules Read:
    Negotiating in a Complex World
    Biomedicine in Singapore
    From the Fire to the Frying Pan: Cooking and Eating in Human Culture(s)
    Writing Modules

  • University of Strasbourg Graphic

    University of Strasbourg

    French Language

    -

    Activities and Societies: Five week summer school programme for French

Courses

  • CITI Program: Social and Behavioral Research - Basic Course

    -

  • Hackwagon Academy DS102: Data Analytics with Python (Distinction)

    -

Languages

  • English

    Native or bilingual proficiency

  • Chinese

    Native or bilingual proficiency

  • French

    Elementary proficiency

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