Winston Zhang

Winston Zhang

Managing Editor at Tech in Asia Studios

Singapore
2K followers 500+ connections

About

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Experience

  • Tech in Asia

    Tech in Asia

    5 years 11 months

    • Tech in Asia Graphic

      Managing Editor - Studios

      Tech in Asia

      - Present 2 years

      Singapore

      I lead a team of writers that crafts content campaigns in partnership with Asian startup and technology players - big and small - who want to connect with the Tech in Asia audience.

      During my tenure, the team has also expanded its capabilities to include internal event and content marketing efforts, flagship conference stage content planning, and other cross-functional work.

      Please get in touch with me if you're looking to get your story out to our audience in the form of…

      I lead a team of writers that crafts content campaigns in partnership with Asian startup and technology players - big and small - who want to connect with the Tech in Asia audience.

      During my tenure, the team has also expanded its capabilities to include internal event and content marketing efforts, flagship conference stage content planning, and other cross-functional work.

      Please get in touch with me if you're looking to get your story out to our audience in the form of partnership content.

    • Tech in Asia Graphic

      Editor - Studios

      Tech in Asia

      - 3 years 9 months

      Singapore

    • Tech in Asia Graphic

      Freelance Writer - Editorial

      Tech in Asia

      - 3 months

      Singapore

  • The Pick and Roll Graphic

    Senior Writer

    The Pick and Roll

    - 6 years

    Writer of NBA articles, with a focus on Australian players currently in the National Basketball Association (NBA)
    - About 100 pieces written
    - Wordpress publishing
    - Editing content for clarity and flow

  • AnyMind Group Graphic

    Senior Executive, Communications

    AnyMind Group

    - 1 year 6 months

    Singapore

    Part of the Communications team, I performed internal and external communications functions
    - Pitching to media for interviews with the company's management team
    - Efforts resulted in successful interviews and 190 pieces of coverage during the March-April 2017 period, when the company received US$12 million in Series A funding. Publications included several key ones such as TechCrunch, Tech In Asia, The Business Times, Campaign Asia, and Deal Street Asia
    - Creating and curating…

    Part of the Communications team, I performed internal and external communications functions
    - Pitching to media for interviews with the company's management team
    - Efforts resulted in successful interviews and 190 pieces of coverage during the March-April 2017 period, when the company received US$12 million in Series A funding. Publications included several key ones such as TechCrunch, Tech In Asia, The Business Times, Campaign Asia, and Deal Street Asia
    - Creating and curating content for the company's owned media
    - Lead of #TeamAnyMind, an initiative that highlights the company's individuals and culture
    - Contribute to business updates for quarterly company-wide retreat (All-Hands Meeting)
    - Contribute to monthly company-wide general meeting updates ('Town Hall')
    - Event sourcing and management
    - Creation and dissemination of weekly internal company newsletter and other internal updates via Workplace

  • Lazada Group Graphic

    Communications Analyst

    Lazada Group

    - 1 year 2 months

    Singapore

    A member of the Branding and Communications team, I performed copywriting and Public Relations functions
    - Copywriting for both customer-facing and internal communications
    - Ideation work – coming up with concepts for campaigns and PR activities
    - Efforts helped to increase PR share of voice from 18% to 28% from Oct to Nov 2016 as part of highlight campaign activities
    - Providing advice on customer-facing banners and copy integration with graphic design
    - Experience working with…

    A member of the Branding and Communications team, I performed copywriting and Public Relations functions
    - Copywriting for both customer-facing and internal communications
    - Ideation work – coming up with concepts for campaigns and PR activities
    - Efforts helped to increase PR share of voice from 18% to 28% from Oct to Nov 2016 as part of highlight campaign activities
    - Providing advice on customer-facing banners and copy integration with graphic design
    - Experience working with external PR agency
    - Experience in event management and liaising with external vendors

  • Tripartite Alliance for Fair Employment Practices Graphic

    Assistant Executive

    Tripartite Alliance for Fair Employment Practices

    - 6 months

    Liaised with and advised external companies on the logistics of the Fair Employment pledge process
    - Administrative communications with external companies of all kinds
    - Training workshop logistics

  • Intern

    Manulife (Singapore) Pte. Ltd.

    - 3 months

    Tasked with helping to set up the company’s then-new Customer Relationship Management (CRM) system
    - Copywriting recruitment notices
    - Information dissemination to clients

Education

  • University of Melbourne Graphic

    University of Melbourne

    Bachelor of Arts (B.A.) Media and Communications/Politics and International Studies

    -

    Activities and Societies: Melbourne University Basketball Club

    - Double-major in Media and Communications and Politics and International Studies
    - Member of the university basketball club and represented the team in amateur competitions
    - Studied Japanese for two semesters

  • Singapore Polytechnic Graphic

    Singapore Polytechnic

    Diploma in Banking and Financial Services

    -

Volunteer Experience

  • Human Library Organization Graphic

    Event Management Team Member

    Human Library Organization

    - 1 year 1 month

    Social Services

    - Assisting in sorting out various logistical challenges that come with putting together the first Singapore edition of the Human Library initiative
    - Creating content for the group's Facebook page
    - AV Team I/C; responsible for audio-visual logistics and assisted in maintaining event flow during event days

  • Food and Beverages staff

    Japanese Festival 2015, organized by Japan Club of Victoria (JCV)

    - 2 months

    Arts and Culture

    - Helped out with the set-up and running of a drink stand at the festival
    - Helped out with post-event clean-up

Languages

  • English

    -

  • Chinese (Simplified)

    -

  • Japanese

    -

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