About
Passionate about the ideation, design & delivery of ground-breaking connected experiences…
Activity
-
Exploring the frontier of live marketing, Faux OOH offers a captivating blend of the physical and digital. Similar to AR, FOOH immerses audiences…
Exploring the frontier of live marketing, Faux OOH offers a captivating blend of the physical and digital. Similar to AR, FOOH immerses audiences…
Liked by yihern tan
-
Samsung Unpacked 2024 wasn’t just a product launch; it was a moment that captured the imagination of a global audience. With the eyes of the world on…
Samsung Unpacked 2024 wasn’t just a product launch; it was a moment that captured the imagination of a global audience. With the eyes of the world on…
Liked by yihern tan
-
So excited to release our Bored Ape Yacht Club x A BATHING APE® collab. Love this break down from Franalations with the sneak peak of our upcoming…
So excited to release our Bored Ape Yacht Club x A BATHING APE® collab. Love this break down from Franalations with the sneak peak of our upcoming…
Liked by yihern tan
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Licenses & Certifications
-
Adobe CC Custom
ACE Training Pte Ltd
Issued
Honors & Awards
-
Best Business to Business or Trade Marketing
2018 Dragons of Asia
adidas 18Q3 Trade Meeting for adidas China
-
Gold Stevie Awards - adidas 18Q3 Trade Meeting
Stevie Awards
Award for Innovation in Business-to-Business Events
2000 pax, China
-Bringing forth fashion, sports and technology as we transformed spaces and immersed audiences in visual, design and sound environments with 4D sensory experiences and 360º action
-Injecting a revised format that was fast paced, high energy and packed with on trend, alternative sports to grab attention and keep the show on a climax
-Showcasing authenticity in sports with the use of real athletes (instead of…Award for Innovation in Business-to-Business Events
2000 pax, China
-Bringing forth fashion, sports and technology as we transformed spaces and immersed audiences in visual, design and sound environments with 4D sensory experiences and 360º action
-Injecting a revised format that was fast paced, high energy and packed with on trend, alternative sports to grab attention and keep the show on a climax
-Showcasing authenticity in sports with the use of real athletes (instead of models) for each category
-Positioned adidas with in-depth knowledge of trends, target market and industry as we introduced their product stories though current, alternative and relatable performances
-Immersing guests with dynamic multimedia as we wrapped around the audiences with panoramic curved screens that spanned 100mL and transported them into the world of adidas
https://asia.stevieawards.com/amc-asia-adidas-18q3-trade-meeting -
Gold award for Innovation in Business-to-Business Events
Stevie Awards
adidas, Trade Conferences 2018
Languages
-
Chinese
Professional working proficiency
-
English
Native or bilingual proficiency
-
Cantonese
Limited working proficiency
More activity by yihern
-
This has been a long time coming, but I’m beyond excited to finally share the launch of Bored Ape Bimmer Club between Yuga Labs & BMW Group. This…
This has been a long time coming, but I’m beyond excited to finally share the launch of Bored Ape Bimmer Club between Yuga Labs & BMW Group. This…
Liked by yihern tan
-
22,836. That's the number of photos in my camera roll at the moment. Only ~600 of these have made it to Instagram. And just a handful are printed and…
22,836. That's the number of photos in my camera roll at the moment. Only ~600 of these have made it to Instagram. And just a handful are printed and…
Liked by yihern tan
-
This ones been a long time coming but so excited to start this chapter with BMW Group launching Bored Ape Bimmer Club. Working with BMW to create a…
This ones been a long time coming but so excited to start this chapter with BMW Group launching Bored Ape Bimmer Club. Working with BMW to create a…
Liked by yihern tan
-
When I pitched the idea of hosting an event in KL to talk about everything I love - marketing, commerce, CRM, and AI - management asked for a…
When I pitched the idea of hosting an event in KL to talk about everything I love - marketing, commerce, CRM, and AI - management asked for a…
Liked by yihern tan
-
Do game companies need to invest in-person events to level up? The answer is yes and if you disagree than you're missing a golden opportunity to…
Do game companies need to invest in-person events to level up? The answer is yes and if you disagree than you're missing a golden opportunity to…
Liked by yihern tan
-
Picked up this book which I always wanted to read but didn’t have the time. “When Breath Becomes Air" by Paul Kalanithi is a powerful memoir about…
Picked up this book which I always wanted to read but didn’t have the time. “When Breath Becomes Air" by Paul Kalanithi is a powerful memoir about…
Liked by yihern tan
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More