YOU RI LEE

“I had the privilege of working closely with Youri during my time at Impossible Foods and she is one of the most amazing persons I have ever come across in my career. Her positive energy is infectious and this is evident in her interactions with both internal and external stakeholders. Youri's years of experience and industry knowledge as a commercial marketer, coupled with incredible ideas has enabled us to increase brand awareness and drive consumer trials successfully over the multiple campaigns we ran together. Her creativity shines through during challenging times as well and it has helped the team navigate effectively in various situations. What sets her apart would definitely be her genuine care for people around her. Youri never hesitates to lend a helping hand and shows empathy in any circumstance. She is both a great leader and team player, inspiring people to be the best they can. She also stands up for what's right and is a person with a strong sense of integrity. It was truly an honour and privilege to work alongside Youri. Not often do we come across someone like her who is passionate, genuine and simply a pleasure to work with. I give her my highest recommendation and believe that she will be an asset to any team. I personally miss working with her and genuinely hope our paths will cross again in the future.”

“Youri is one of the very best marketers I’ve had the privilege of working with in my career. Part of that comes from her consumer focus, ability to come up with creative solutions, communicate in a compelling way and deliver with discipline and excellence. However, what makes Youri truly outstanding and a cut above is her intuitive mastery of the ‘P of marketing’ that marketing textbooks and MBAs don’t teach, but the one which has the biggest impact in the real world- People. Youri is a manager who her people love and respect because they know she provides clarity, help and transparency. Her co-workers love to work with her because she is able to work brilliantly in a team- taking crises and issues in her stride, bringing people together to find solutions. For her manager, she is perhaps the best kind of person you can have working for you- exceptionally competent, caring towards her team, creating a collaborative environment and a culture of ideas and consumer centricity. It was a delight to work with Youri and any team would be lucky to have her on it.”