Zheng Suzhen

Helping companies expand to Middle Eastern and African markets
- Identify USP of Singapore companies and connect them to business development opportunities in MEA with local offices in priority sectors (Fintech, Edtech, Agribusiness, Commodities, Electronics, etc)
- Engage local and foreign government stakeholders, businesses, and think tanks to facilitate business operations for ​Singapore companies in MEA(vice versa)
- Qualitative and quantitative research into trade financing… Show more

Helping companies expand to Middle Eastern and African markets
- Identify USP of Singapore companies and connect them to business development opportunities in MEA with local offices in priority sectors (Fintech, Edtech, Agribusiness, Commodities, Electronics, etc)
- Engage local and foreign government stakeholders, businesses, and think tanks to facilitate business operations for ​Singapore companies in MEA(vice versa)
- Qualitative and quantitative research into trade financing challenges and identified alternative solutions for Singapore companies for their business transactions in Africa
- Organised the first fully virtual Africa Singapore Business Forum 2021, amassing over 2000 unique visitors across the globe and led marketing and event management efforts Show less

1. Drive Singapore's economic engagement with East and Southern African Markets (International Relations)
- Develop engagement strategy for East Africa
- Provides economic and political assessment for Sub-Saharan African countries
- Provides an assessment of Africa's ACFTA published protocols

2. Lead negotiator for the terms of government procurement for MERCOSUR-Singapore FTA, involving Brazil, Argentina, Uruguay & Paraguay

3. Engage & manage different stakeholders… Show more

1. Drive Singapore's economic engagement with East and Southern African Markets (International Relations)
- Develop engagement strategy for East Africa
- Provides economic and political assessment for Sub-Saharan African countries
- Provides an assessment of Africa's ACFTA published protocols

2. Lead negotiator for the terms of government procurement for MERCOSUR-Singapore FTA, involving Brazil, Argentina, Uruguay & Paraguay

3. Engage & manage different stakeholders, including government agencies, non-profit (think tank) & companies
- Designed media engagement programme to market Singapore and Singapore company with African publications (e.g. IC Publication, Jeune Afrique, La Tribune, Ethiopian Reporter, Ghana Business & Financial Times, etc)

4. Partner other relevant government authorities to support Singapore's economic interest in manpower-related policy and individual cases Show less

• Support in Cognitive-Behavioural Training with Filipino Dosmetic Workers
• Recruitment of participants, administration of depression and anxiety-related scales and data entry

• Engaged in sales calls for client acquisition to C-level executives(includes prospecting, leads generation, cold calls, online demos and Face-to-face meetings) to promote Meltwater's news and social media monitoring services
• Account managed Greater China clients including Deutsche Bank, Mediatek, Akamai, BAE systems, Elle Taiwan.
• Generated quarterly social media reports for Elle Taiwan, which includes performance on social media engagement, sentiments, influencer performance… Show more

• Engaged in sales calls for client acquisition to C-level executives(includes prospecting, leads generation, cold calls, online demos and Face-to-face meetings) to promote Meltwater's news and social media monitoring services
• Account managed Greater China clients including Deutsche Bank, Mediatek, Akamai, BAE systems, Elle Taiwan.
• Generated quarterly social media reports for Elle Taiwan, which includes performance on social media engagement, sentiments, influencer performance, competitor analysis, etc
• Synthesis of Industry reports for fellow colleagues to understand the key demographics of clients & how are our services being used
• Project management of all works of the office (Relocation, Renovations, day-to-day operations, set-up of VOIP systems, etc)
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• Published article (“For mobile growth pay attention to markets beyond the US and China”) on TechCrunch (with a daily impression of approx. 1million viewership)
• Analysed worldwide data (i.e. ROI, QoQ increase) in the mobile advertising platform under the Appflood brand (under PapayaMobile)
• Generated content for 4th Quarter of Appflood report
• Produced marketing collaterals and acted as a translator for the biggest Affiliate Network event in Asia   
• Maintained… Show more

• Published article (“For mobile growth pay attention to markets beyond the US and China”) on TechCrunch (with a daily impression of approx. 1million viewership)
• Analysed worldwide data (i.e. ROI, QoQ increase) in the mobile advertising platform under the Appflood brand (under PapayaMobile)
• Generated content for 4th Quarter of Appflood report
• Produced marketing collaterals and acted as a translator for the biggest Affiliate Network event in Asia   
• Maintained social media account of Appflood (Facebook and Twitter) Show less

• Processed the daily muster data for the prisons
• Researched and analysed the data of international benchmarks (e.g.: reincarceration rates, death rates, etc.)
• Creation of short opinion pieces of the current state of UK Prison
• Main Project: Content creation for the prison’s quarterly bulletin on the issue of effects of short-term imprisonment of drug offenders