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July 8, 2024
Unveiling TrustRadius’ Game-Changing Intent-Driven Leads Program
How to use review website data for lead generation Today’s technology landscape is more saturated than ever before. With so many solutions to evaluate, buyers want real, validated user reviews from their peers in the industry to help them make confident purchase decisions. At TrustRadius, we’ve seen this trend mirrored in our overall traffic growth and high visibility in SERPs. Over 12 million tech buyers visit TrustRadius annually for unbiased insights, pricing evaluations, competitor…
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June 10, 2024
2024 B2B Buying Disconnect Report: The Year of the Brand Crisis
Read the Press Release Check out our interactive version of the report Executive forewords Over the past eight years, TrustRadius has studied the evolution of B2B tech buying behaviors through thorough market surveys, revealing a fascinating shift in buyer behavior and reflection of economic and workplace realities. This ongoing transformation of how technology decisions are made has informed necessary adaptations to GTM strategies. In our 2023 report, we found vendors needed to “prove it…
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