Brand Guidelines

Our brand is designed to connect to ALL of Minnesota.

When you write for us, design for us, speak about us, advertise or sell for us, you convey what we represent to Minnesota. Our brand and design system is built to tell our story with simplicity and clarity, so we can focus on telling the stories of our great state with authentic, unmistakable vibrance.

If you need access to any of our design elements or brand assets, please visit this page: