VaynerMedia APAC

Marketers – This is how you reduce media costs 💰 Head of Media APAC Marc Langenfeld talks to Branding in Asia about how winning brands recognise the unmistakable importance of organic #creative in achieving relevance and lower #media spends. Read the article below! Thanks, Bobby McGill, for sharing our perspective ✨ #SocialMedia #Marketing #SocialMediaMarketing #MediaBuying #MediaPlanning #Advertising #Brands #Relevance

We sometimes see LinkedIn as a separate B2B environment but the truth is that everyone on LinkedIn is also on Instagram, YouTube, TikTok… you name it. Create for your audience, not just for the platform. Saw this TikTok meme popping up everywhere on LinkedIn today, just like the “Nobody will remember…” trending format last week. I’m quite sure LinkedIn will increasingly have its fair share of cultural trends and memes too as it evolves into a more content-centric platform. P.S. The song is stuck in my head. ——— Enjoy these social updates and marketing tips? Follow my LinkedIn for more content (almost) every week! 🙏 #social #memes #meme #trends #socialmedia #hopecore #marketing #digitalmarketing VaynerMedia APAC

India’s social landscape is electrifying - it’s a dynamic period where creators & DTC brands are boldly making their mark. Truly connecting with Indian audiences requires a deep understanding of the cultural nuances that shape this vibrant market. Today, our brilliant India strategy team shared their insights on the current State of Social in India. Here are a few key takeaways: 1️⃣ Even in Tier 2/3 cities, consumers are evolving into creators. These creators are now becoming business owners, leveraging subscriptions and DTC models to monetize their influence. 2️⃣ DTC brands have mastered the art of social relevance, speaking the same language as their audience through a high volume of content. In contrast, global brands often stick to a safe, top-down creative approach, leading to a sense of sameness across many categories. 3️⃣ Social content in India draws heavily from Bollywood and daily soaps, offering endless entertainment. Even without TikTok in the market, TikTokfication runs deep with SFV offerings available across YouTube Shorts, Instagram Reels and even across local platforms such as Moj & Josh. Big congrats to Sarthak Dagar Ajitesh Rastogi Khushi Chhabra Ridhima Malhotra Javed Hussain #social #socialmedia #india #indiamarketing #marketing #culture #apac VaynerMedia APAC

Twisties went all out on the streets in Australia, dialling up the fierce rivalry between its Chicken and Cheese flavours in the socially informed campaign for Australia's Official Twistie. Fuelling excitement around the battle between the two flavour camps, we plastered Australia with dual-sided tram wraps, street furniture, OOH and fly posters in key urban spots, vandalising our own ads to reflect the passion and spark debate all across the nation. Loved the partnership with PepsiCo ANZ to make the Top 6 this week on BestAdsOnTV.com! #Twisties #Marketing #Advertising #OOH #OOHAdvertising #OOHMarketing

"#Threads was a platform that offered tremendous underpriced attention when it first launched, and we observed that brand interactions with one another were at an all-time high –– a behaviour less common on X and other platforms... For marketers, it was a prime moment to capture visibility as #consumers flocked to explore the new app. It’s less about locking into a permanent #social media mix here. Instead, we are day-trading #attention, dynamically shifting focus to wherever consumers’ attention is at any given moment." Director of Platforms and Culture Miki Sim touches base with Matthew Keegan from Campaign Asia-Pacific on the platform's trajectory – read the full story below! #SocialMedia #SocialMediaMarketing #DigitalMarketing #Platforms #ThoughtLeadership

🚀 The Future of Media Buying Is Here! 🚀 Our Senior Director of Media, Aengus Boyle, has been featured in an article by Oscar Quine for The Drum! 📰✨ In the piece, Aengus explores the shifting landscape of media buying and the fresh opportunities it brings: “There’s a big opportunity now to be more socially led, and to start with relatively small creative bets.” As automation and AI transform the industry, Aengus highlights how creativity remains our key asset. From viral TikTok content to impactful TV ads—creativity is where the magic happens! 🎨💡 👉 Don’t miss out—check out the full article below and discover where media buying is headed. https://lnkd.in/e2ZAKT8Z #MediaBuying #CreativeStrategy #AIinMarketing #TheDrum #VaynerMedia #Innovation #MarketingTrends

💚 Brat VS Demure – The Two Energies Overtaking the Social Scene Today 💅 In just a few days, the #social landscape was hit by the wave of “demurification” during the green Brat Summer season, with the word "demure" itself seeing a Google Search spike around August 10th — its first in years. Coined by TikToker Jools Lebron, “demure” is now the #vibe — think girlie, mindful, and cutesy, both at work and play. Director of Platform and Culture Miki Sim unpacks the essence of #demure and why it’s the ultimate anti-trend to “brat”, also answering the question: Is there still an opportunity for underpriced #attention? Read the full article below! #Trends #Culture #SocialMedia #SocialMediaMarketing  #ThoughtLeadership

Once fortune 500 companies realize "organic" social is the foundation of modern brand building and marketing ...things will get interesting .. Social media ads drive business results in a way that most aren’t paying attention to, and when I say social media ads I mean organic posts on your account, not making a piece of content and then spending money on media to amplify it. When brands, especially Fortune 500 brands, start to realize organic social media matters and I mean really matters … then … and only then, will we see a huge shift in the marketplace. For now, small businesss and creators keep pumping out quality content!

How to Go Global as a Creative in Asia 🌏 Executive Creative Director VJ ANAND, who’s made his mark across APAC, the US, and now London at VaynerMedia EMEA, shares 3 must-know #hacks: 1. Break Out of the Box – Be a unicorn 🦄 #creator  2. Go #Global FROM Asia – You don’t need to leave to make it big 3. Be Vocal to Be Seen – Speak up, and don't be shy! What are some of your own #tips and #tricks for getting your #craft out and beyond? #Creative #Creators #social #socialmediamarketing #digitalmarketing #marketing VaynerMedia

Instagram just introduced Views as the primary metric across all organic and paid creative units, including Reels, Live, Photos, Carousels, and Stories. 🧐 Users are flocking to the announcement's comments section (on Instagram, no pun intended!) questioning if this is purely a vanity update. The key here is the standardization of metric in this line: "Views will ensure you have the same metric across Instagram and help you better understand how your content is performing, regardless of its format." Plays, views, impressions, reach, or even followers? Simplify and go for "Views" as a content performance indicator. Marketing girlies (and gentlemen) who love to geek out in the analytics can still dive deeper, but we now have one single key success metric - "views" - like how the Sales team has revenue as the ultimate goal! Let's go! 🚀 #social #socialmedia #instagram #marketing #digitalmarketing VaynerMedia APAC