Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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Our July edition features evidence-based articles, podcast and webinar about: - How AI-powered concept testing can help you predict in-market performance - Diary of a CMO: What is The Blueprint for Brand Growth? - How attention impacts media and creative effectiveness - Olympics presenting a huge opportunity for brands - 🎧 Podcast of the month | What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP - 📌 Webinar of the month | Brand Inclusion Index 2024 celebrating the brands setting the gold standard in inclusive marketing - 📈 Chart of the month | Netflix’s brand value based on Kantar BrandZ’s financial analysis of global revenues 👉 Join 100,000+ subscribers and stay up to date with the latest thinking from our experts - it's free!
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Nike has been picked as the most inclusive brand by the LGBTQ+ community on Kantar’s Brand Inclusion Index. Consumers recognise Nike’s commitment to support everyone no matter their sexuality or gender identity. One respondent reported that: “Nike has actively sponsored LGBTQ+ athletes and events, used its advertising campaigns to promote inclusivity and pride, and taken a vocal stance on LGBTQ+ rights issues.” 32-year-old woman, LGBTQ+, South Africa Curious about how under-represented groups view your brand? Download the Brand Inclusion Index booklet here: https://loom.ly/y0fz49Q
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Podcast: Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to the podcast now! https://loom.ly/rzP-9sw #podcast #futureproof #AI #Insights #Kantar #KantarAI
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🍻 Celebrating 150 years of good times with Heineken 🍻 Kantar's creative thought leadership director, Vera Sidlova, and Dana Cohen Katz of The HEINEKEN Company chat to Gordon Young of The Drum in Cannes. They share the secrets of Heineken's multiple Cannes Lions-winning Whateverken 150th anniversary campaign, based on the insight that Heineken is the most mispelled beer brand in the world. Vera shares how Kantar worked with Heineken to bring the most impactful versions of the ad to market. 📺 Watch here: https://loom.ly/i1ztqTA
What’s in a win? Behind the scenes of Cannes Lions 2024’s victors
thedrum.com
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⭐ Dove has been chosen as the most inclusive brand for women on the Brand Inclusion Index! ⭐ This fabulous achievement showcases Dove’s long-standing commitment to tackle stereotypes, challenge societal expectations and redefine beauty. Curious about how under-represented groups view your brand? Download the Brand Inclusion Index booklet here: https://loom.ly/y0fz49Q
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#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://loom.ly/uefVZqQ #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing
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This great piece in The Drum uses insights from Kantar's #BrandInclusionIndex to overturn the "go woke, go broke" narrative, and prove that inclusive marketing does influence what consumers buy: https://loom.ly/Q2FXI9c
Why the ‘get woke, go broke’ narrative is all wrong
thedrum.com
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Introducing the world’s first AI-driven innovation testing tool for early-stage evaluation of product and service development, ConceptEvaluate AI. Designed to supercharge your innovation process, ConceptEvaluate AI can help you: 🚀 Explore new spaces 🏎️ Test quickly and iteratively 🤫 Innovate with less risk by leveraging AI Discover how you can predict in-market success today 👉 https://lnkd.in/epRuqwNZ
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⭐ We are delighted to announce that Google has been recognised, by consumers across the world, as the most inclusive brand. Google has also been ranked as the most inclusive brand for individuals with thinking and learning differences. ⭐ This award is a tremendous achievement that showcases Google's commitment to creating inclusive products, representing everyone in their advertising whilst building a diverse workforce that makes employees feel like they belong. Google sets the gold-standard on inclusive marketing which we think is cause for celebration. Congratulations Google! Curious about how under-represented groups view your brand? Download the Brand Inclusion Index booklet here: https://loom.ly/y0fz49Q
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