BET Media Group and Tyler Perry are expanding their partnership by bringing 600 hours of his original series to free, ad-supported television channels, aka FAST channels.
Starting in July, fans will be able to watch eight different series on platforms including the Roku Channel, Pluto TV, Plex, TCL, FreeVee, and more. The shows will be available on two different channels: the BET Tyler Perry Comedy Channel and the BET Tyler Perry Drama Channel.
Louis Carr, BET Media Group’s president of sales, told Fast Company that the media company made the decision to expand its FAST offerings to build on the success of Perry’s content and bring it to a broader audience.
“A great majority of Tyler Perry’s content has never been seen beyond a paywall,” Carr says. “So when you think about whether it is the series that he created for Turner or even us, consumers have had to pay for the majority of it. It’s a big deal that they’ll be able to see his library for free.”
Stay tuned for more news about future partnerships between Tyler Perry and BET Media Group.