Jasper Kwayu

Speak on things you have spent hours practicing, and quickly skim through topics you feel you lack a depth in. Always read the audience in the room enough to crack a joke or two. Use as many examples and stories as possible, especially if you want your speech to be easily remembered.

- Be a leader at what you do/A top performer in your field. - Understand your consistency - Understand who your consistency might speak to at a personal level. - Speak to these people with passionate honesty and zeal. - Those you help move to the next stage of their lives, or help solve a nagging challenge will be your brand champions

Always refer back to the strategy you have in place, - What are your key messages? - Who is your target audience? - Where would you find these audiences? - What messages will resonate better with them using these channels that wont go against the your strategy?. - Act, monitor and evaluate weekly, monthly, quarterly. - Adjust accordingly.

Having a proactive PR crisis plan is crucial. Reacting to a crisis can lead to reducing brand value. But If unprepared, follow these tips: - Have a moral compass. - Assess the risk's size, and its impact on your PR strategy, and who/what it affects. - Communicate clear guidelines to your team. - Develop crisis-handling steps and simulate if possible. - Document the facts. - Pause marketing activities. - Designate the right person (spokesperson, legal counsel) to address the public. - Tailor the responses to the audience while maintaining consistency on your PR Strategy. - Monitor A well-prepared approach ensures resilience and minimizes reputation loss during a crisis, and the best solution is to always have a PLAN in place.

Try to not want to sound like a broken record, or someone who memorized a pitch, you want to have strong body language, great eye contact, understanding what stage of the buying process the client you are is in, and make it as much of a conversation as possible. You want to use the right amount of surveys to iron out or qualify your leads to be able to present the right offer or share the right webpage with them.

You want to clearly outline the next steps, If it is a webpage, include a "Register", or "purchase button". or an offer that clearly outlines the next steps after the pitch has been raised. Whether its gradual small commitments to help build product/service trust or a full fledge packaged when the client is convinced of the extent of return of investment you are going to give. Depending on the feedback you are getting, present the right offer without "looking less to meet your KPIs and more to giving a satisfied customer experience and improve loyalty"