First Sport Media

Big news from Uganda! The Finance Minister just announced that tax revenue from gaming and betting will be used to fund sports infrastructure for the 2027 Africa Cup of Nations (AFCON). Here’s what’s happening: - Gaming revenue is projected to hit $80.6M by 2024/25 as new players like ITHUBA Uganda enter the market. - ITHUBA has already invested $13.9M as Uganda’s first national lottery operator, with jackpots totaling $753K. - The national lottery is expected to generate $23.4M in gaming tax and $16.1M in non-tax revenue. - Key investments include the $76.1M construction of Hoima Stadium and renovations to Namboole Stadium. - Uganda, along with Kenya and Tanzania, will contribute $30M in commitment fees to secure AFCON hosting rights. This initiative is not just about sports; it’s about leveraging gaming revenue to drive national development. Exciting times ahead for Uganda’s sports and gaming industries! #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook Credits: Gambling insider

In Q2 2024, the U.S. gaming industry hit a record $17.63 billion in revenue. What type of betting has brought in the most revenue? The majority of it, $12.49 billion, came from traditional land-based casinos. However, the real star was sports betting, which surged by 35.3% year-over-year, generating $3.16 billion. iGaming is carving out its space in the market, setting a new quarterly record with $1.97 billion in revenue. Do you expect even faster growth in the next quarter? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook Credits: Gambling insider

TikTok launches App Center for advertisers. Here's everything you need to know. App Center offers third-party tools to optimize advertising from idea to final reports. It provides campaign management solutions, integrating seamlessly into the TikTok ecosystem. Apps will have flexible pricing, and a free trial before purchasing. Key Features of TikTok App Center: ➡️ Campaign Management: Resources for crafting and overseeing your TikTok ad campaigns. ➡️ Creative Production: Apps designed to create engaging videos for both ads and posts. ➡️ Reporting & Analytics: In-depth data analysis tools to track and refine your campaigns. ➡️ Account Management: Simplifies the management of posts, videos, comments, and interactions. ➡️ Business Center Management: Tools for handling assets within TikTok’s Business Center. ➡️ Lead Generation: Seamless CRM integration for managing leads generated on TikTok. ➡️ Event Integration: Enables data-driven marketing through integration with signal and measurement platforms. ➡️ Professional Services: Access to technical services for creative development and event planning. As marketers, we’ve been waiting for this. However, remember that TikTok’s magic lies in its short, native content and influencer-driven engagement. If your ads don’t catch attention quickly, users will scroll right past. Will TikTok ads make it into your next marketing plan? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

How to keep your ads in play when people tune them out? 5 tried-and-tested strategies. 1. Use data to tailor ads to user preferences and behavior. At FSM, we often use retargeting and dynamic ads to achieve that.  2. Integrate ads seamlessly into the content that users are already engaging with. Sponsored articles and branded content, along with in-feed ads, create the illusion of seamless content blending.  3. Collaborate with influencers to create authentic content that highlights your brand. We've successfully used collaborative posts and live sessions to help reach wide audiences.  4. Use an array of websites related to your niche to get noticed. Our example: we have 80 sports-related websites with unique and on-demand sports content.  5. Don't skip SEO to draw new users who are attracted by targeted and demanded content. The more authentic ad solutions you create, the more sustainable your results are. Let us help make your business more effective tomorrow. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

A trick to have multiple fruitful conversations? It costs less than 10 euros! The FSM team is back home. How was it? Let's sneak peek and see some photos! We were fortunate to meet both old and new partners, and each interaction was truly meaningful. You can tell the networking succeeded by the number of selfies taken. "I am a traffic provider" T-shirt really helped Myroslava Bilyk navigate the sea of people. Should we use this trick at other events? 😁 #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

FSM is joining the fun at iGB Events L!ve today! The energy at this final event is through the roof. It seems like everybody is excited to share the atmosphere and discuss business opportunities. Want to attract a relevant sports fan audience or develop complex advertising solutions? Find Valeriia F., Myroslava Bilyk, and Andriy Patrushev waiting for you at RAI Amsterdam! Feel free to shoot them a DM. See you around! #iGBLive #Amsterdam2024 

We are thrilled to attend the iGB Events L!ve. Who will be in Amsterdam next week? Valeriia F., Myroslava Bilyk, and Andriy Patrushev are going to catch up with friends and explore potential collaborations. If you need quality sports or casino traffic, look no further; let's meet and discuss the details. 🗓️ Dates: July 16-19 📍 Location: iGB Events RAI We look forward to seeing you in Amsterdam! #iGBLIVE2024 #iGaming #Amsterdam #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

Happy International Sports Journalist Day! We'd fail to recognize the significance of sports without the media. Imagine sports without real-time reporting, live blogging, and instant updates. Sports news reaches millions thanks to the dedicated efforts of media teams. Take 1995, for instance. Nelson Mandela's iconic appearance in a Springbok jersey during the Rugby World Cup symbolized unity and healing in post-apartheid South Africa. Sports journalists captured this powerful moment, illustrating how sports can bridge deep divides. Their coverage celebrated not only a historic victory but also Mandela's visionary use of sports to heal a nation. Sports journalists have a vital mission: to stay close to athletes and teams while maintaining objectivity in their coverage. Wishing you all the best from the sports community! #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

Euro 2024: This is a turning point. There's a way to win, no matter the match results. Here’s how: Leverage our sports traffic to drive football fans to your sportsbook. It’s not cheating; it’s smart marketing. By capturing this traffic, you’ll gain more traction for your product and dominate the championship, regardless of who wins on the field. The love for sports is unmatched, so contact us for sports traffic details! #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

AI doesn't have feelings or emotions. Therefore, double-check these marketing fundamentals in your ads: ⭐️ Capture attention Your creative must quickly grab users as they scroll. Make it exceptional or unusual to stand out, but avoid being overly loud or intrusive. For example, use less text but a more powerful association in the image. ⭐️ Keep it clear Ensure the advertised product or service is easily perceived once you have the audience's attention. If it's not clear what you're selling, people won't bother to read the details. ⭐️ Highlight values and benefits Demonstrate why your product is unique. Explain the benefits and what sets it apart. Address the deeper desires of your target audience. ⭐️ Focus on the audience Address their emotions and problems. Instead of generic claims, show how your product improves their lives or emphasize pain points to urge them to action. ⭐️ Clear Call-to-Action Make it easy for people to reach you. Include a clear CTA on banners, videos, or ad text to boost the click-through rate. AI can draw a picture, help you brainstorm ideas, or even come up with an ad strategy. However, it won't understand the feelings users are drawn to. You have to do it yourself. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook