Gradus Research

Are #Ukrainians satisfied with the healthcare and education system? The survey by Gradus Research in partnership with the European Business Association and KERNEL shows stable but mixed evaluations of Ukraine's healthcare and education systems in 2024. Specifically, 40% of the business audience is satisfied with medical services, while 27% express dissatisfaction. Satisfaction with education is slightly lower: 32% satisfied compared to 38% dissatisfied. Interestingly, a significant share of respondents use private medical and educational services, which may influence their evaluations. Assessments of the healthcare and education systems remain stable, which is a positive indicator amidst wartime conditions. Read more about how Ukrainians assess their life and work in the 2024 Life Quality Barometer: https://lnkd.in/eqE5iKiz

While russia’s ongoing full-scale invasion presents clear challenges, existing and new investors continue to make investments in #Ukraine. U.S. Department of State issues 2024 #Investment Climate Statements on #Ukraine. One of the documents listed is the European Business Association’s “Investment Attractiveness Index of Ukraine” survey conducted by Gradus Research. Read the full report here: https://lnkd.in/exmHQNFU

50% of surveyed #women in #Ukraine consider themselves ready for responsibility and change-making, while 46% aspire to #career #growth and #leadership. Meanwhile, the main obstacles to women's professional realization remain the war (42%) and economic instability (38%). Despite this, only 4% of respondents mentioned that #gender biases hinder their professional realization. This indicates an improvement in the level of respect and equality for women in Ukraine, confirmed by 63% of the surveyed. These are the results of the "Well-being of Ukrainian Women" survey conducted by Gradus Research in partnership with biasless world. Find more survey data via the link: https://lnkd.in/eUt3ejhd

Who do marketers love the most? Consumers who, despite the realities of war, actively interact with brands, test new products or services, or, on the contrary, are loyal to familiar products on the shelf because they are "just right." Anna Ilyenko, Sales & Development Director at Gradus Research, spoke about two such audiences - #women and #Zoomers - at the MRKTNG Marathon 2024, based on data from Gradus Research's #consumer #trends survey. Exclusively for MMR, Anna has shared a selection of the most significant insights from her presentation: what the two most "engaged" consumer audiences need, why and what they spend their money on, and how brands can interact with them. Read the article at the link https://lnkd.in/ehajc6Qp

Traditionally, evaluations of social life, including leisure, communication, and participation in volunteer activities, remain high in Ukraine, according to the Life Quality Barometer survey conducted by Gradus Research in partnership with the European Business Association and KERNEL. This year, 48% of respondents are satisfied with their life outside of work, although this is slightly lower than 53% last year. The number of those dissatisfied with their social life has increased to 25% compared to 18% in 2023. These results underscore the importance of creating conditions for a quality social life, especially during times of war. Positive changes in this area contribute to overall societal well-being and stability. For more details from the survey visit the link https://lnkd.in/eqE5iKiz

69% of surveyed employees from the business community are satisfied with their current workplace, self-fulfillment, and protection of rights, according to a survey conducted by Gradus Research in partnership with European Business Association and KERNEL. Factors that keep employees at their current job include the ability to work remotely (55%), a friendly team atmosphere (47%), good relationships with their manager (39%), and comfortable and safe working conditions (36%). However, assessments of employee incomes are more reserved: only 47% of the business audience consider their income sufficient for a quality life, while 4% consider it more than sufficient. Find more survey data by the link https://lnkd.in/eqE5iKiz

Psychoemotional state and load on women during the war On July 2, 2024, an online presentation was held to reveal the results of a study conducted by Gradus Research in collaboration with Biasless, focusing on the condition, load, barriers, and leadership potential of Ukrainian women during the war. The speakers for the event were Evgeniya Blyznyuk, founder and director of Gradus Research, and Iryna Rubis, head of Biasless, Diversity and Inclusion Strategist and Coach. The research showed that 45% of women have become more concerned about their health, indicating a growing trend towards self-care, despite the high stress levels felt by 45% of the respondents. More information on how respondents rated other aspects can be found via the link https://lnkd.in/eP-yst2i

Working conditions and their impact on business in Ukraine. On July 1, Evgeniya Blyznyuk, founder and director of Gradus Research, presented key findings from the second wave of the "Life Quality Barometer" survey at the event "Employers and the Future of Human Capital in Ukraine", organized in partnership with the European Business Association and KERNEL. The study showed that two-thirds of the business audience are satisfied with their work, especially valuing self-fulfillment and protection of workers' rights. Important factors for retaining employees are the ability to work remotely, a friendly atmosphere in the team and comfortable working conditions. More information about how the respondents evaluated other factors, including the quality of social life, the health and education system, the legal field, the level of security and the environmental situation, etc., can be found at the link https://lnkd.in/eV7v2DJP #HR #humanresources #UkrainianBusiness #data #research

The #labor #market in #Ukraine is undergoing significant changes, and employers need to understand the employees' attitudes towards work and migration. Join the expert talk "Employers and the Future of Human Capital in Ukraine", where Evgeniya Blyznyuk, CEO&Founder of Gradus Research, will present key insights from the second wave of the “Life Quality Barometer” survey conducted in partnership with the European Business Association and KERNEL. We will also discuss socio-economic factors, migration sentiments of Ukrainians, steps to facilitate their return from abroad, as well as measures to overcome the human resources crisis and social support for citizens during the war. Join us online on July 1 at 2:00 pm (Kyiv time) For more information about the event and registration, please follow the link https://lnkd.in/d7kdCjaG #HR #humanresources

Who are these non-anonymous shopaholics? What are the two segments of the #Ukrainian #consumers who don't put off life for later and are the most involved in #shopping? These are women and Zoomers. Anna Ilyenko, Sales & Development Director of Gradus Research, shared insights about them today at the MRKTNG marathon 2024 from MMR events. We share the main findings about behavioral patterns from a special survey on consumer #trends with you: 🍋 For both of these audiences, BRAND has regained its importance and influences choice - and therefore, it is worth investing in. 🍋 Both audiences are open to choosing familiar brands, but also open to new ones. Gen Z, of course, is more ready for the new. Women: 🍋 The importance of the brand is growing 🍋 63% buy new brands to support Ukrainian producers 🍋 75% of purchases are planned 🍋 Stress level is 90%. 🧑🦱 Gen Z: 🍋 Most purchases are spontaneous 🍋 They save the least on entertainment 🍋 They save the most on food 🍋 Stress level - 92%. 🍋 The most active consumers of paid content 🍋 Leaders in subscriptions to streaming services 🍋 Actively use health apps