Pavel Chernenko

Pavel Chernenko

CMO and Startup Enthusiast 🚀 Pioneering a Marketplace for Pre-Vetted Remote Devs, Streamlining Hiring in the Tech Industry💪

Ukraine
1 тис. послідовники 500+ контактів

Загальна інформація

I am a highly results-oriented person with more than 6 years of experience in digital marketing. My experience includes both B2C and B2B markets and I enjoy working in both startups and mid-size companies.

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Досвід

  • Wild.Codes Графіка

    Head of Growth - Marketplace of Pre-Vetted Remote Developers

    Wild.Codes

    - зараз 2 роки 9 місяців

    Украина

    Wild.Codes is a marketplace of pre-vetted remote developers, tailored to empower startup founders and tech leaders who need to smartly and swiftly scale their teams.

    Like you, we grew tired of spending months searching for the right people. When we worked as a software company, we were able to see the issues with hiring developers. So we decided to help companies grow faster by attracting a perfect match.

    We're not just another freelance platform or recruitment agency. We're a…

    Wild.Codes is a marketplace of pre-vetted remote developers, tailored to empower startup founders and tech leaders who need to smartly and swiftly scale their teams.

    Like you, we grew tired of spending months searching for the right people. When we worked as a software company, we were able to see the issues with hiring developers. So we decided to help companies grow faster by attracting a perfect match.

    We're not just another freelance platform or recruitment agency. We're a tech community that lets you hire vetted coders on a subscription basis. They fit seamlessly into your company culture and help accelerate your development projects. In just 47 hours, you will meet your first perfect-match candidates.


    🎯 Get only top-tier, vetted developers only. No CV flood.
    🌍 Access the global talent pool, beyond local limits.
    ⚡ Swiftly scale your team to meet deadlines.
    🔄 Seamless backfills ensure zero downtime in your project progress.
    🛡️ Enjoy our all-time free replacement guarantee.
    💰 Save on overheads, benefits, taxes. Enjoy competitive rates.
    👔 We handle payroll, legal, HR. Focus on your goals.
    👨‍💻 Our devs stick around, for over a year. That means they're doing something right!

    --
    ⭐ 4.9/5 on Clutch, based on verified reviews.

    Just drop me a note to start your hassle-free hiring journey today!

  • VR Inn Графіка

    CMO

    VR Inn

    - 2 роки 2 місяці

    VR Inn is a startup in the entertainment industry. During the lockdown, we were forced to make the pivot to SaaS VR training for manufacturers (B2B). The main goal was to find the product-market fit and validate the MVP on the market leading to an improved investment attraction.

    Key Results:
    - Conducted market research and created and implemented the product marketing strategy from scratch.
    - Validated the MVP and secured the product-market fit allowing us to raise $25k pre-seed…

    VR Inn is a startup in the entertainment industry. During the lockdown, we were forced to make the pivot to SaaS VR training for manufacturers (B2B). The main goal was to find the product-market fit and validate the MVP on the market leading to an improved investment attraction.

    Key Results:
    - Conducted market research and created and implemented the product marketing strategy from scratch.
    - Validated the MVP and secured the product-market fit allowing us to raise $25k pre-seed from the Ukrainian Startup Fund and $10k from the GIZ fund.
    - Created an automated marketing funnel that gathered 300 MQLs (enterprise) during the 2 months of validation for the MVP.

    Key Responsibilities:
    - Conducting market research and strategy in addition to designing both ICP and CJM
    - Working closely with the development and product teams.
    - Creating marketing materials along with the design team (website, proposal, pitch deck, video materials).
    - Launching & scaling LinkedIn & e-mail campaign for lead generation.
    - Developing SEO & content strategy.

    We developed our own Free-Roam VR games and created a SaaS marketplace for them. My main goal was to plan & implement a go-to-market strategy.

    Key Results:
    - Implemented marketing strategy for our own Free-Roam VR location (B2C), which resulted in 80% booked time slots.
    - During the beginning of the lockdown, attracted new clients (B2B) from different parts of the world (US, Europe, Asia, Australia).
    - PR: Received an award from Aixar Academy of International Extended Reality for ​​Rising VR Company of the Year (2020).

    Key Responsibilities:
    - Developing SEO & content strategy.
    - Launching traffic advertising campaigns (Google Ads).
    - Collecting the leads for email and LinkedIn outreach (B2B).
    - Conducting growth hacking with digital marketing.

  • Estet Графіка

    Head of Digital Marketing Department

    Estet

    - 11 місяців

    Киев

    Estet is an event and media company in the beauty industry with more than 100 team members. My main strategic goal was to find new acquisition channels to grow the customer base. I managed a team of 9 specialists.

    Key Results:
    - Reduced marketing costs by 30% while keeping the results at the same level. Implemented KPIs for the team.
    - Created lead magnets that boosted the customer base significantly for about $0.01 per lead.
    - Planned and held webinars with a full return of the…

    Estet is an event and media company in the beauty industry with more than 100 team members. My main strategic goal was to find new acquisition channels to grow the customer base. I managed a team of 9 specialists.

    Key Results:
    - Reduced marketing costs by 30% while keeping the results at the same level. Implemented KPIs for the team.
    - Created lead magnets that boosted the customer base significantly for about $0.01 per lead.
    - Planned and held webinars with a full return of the marketing investment.
    - Full marketing coverage for a brand-new event in the beauty industry that gathered the largest number of visitors in this market.
    - Made the rebranding and new concept for the competition between the beauty specialists. As a result, it gathered the largest number of visitors in the industry, which was declared by the Ukrainian Guinness Book of Records.

    Key Responsibilities:
    - Marketing team management and supervising.
    - Creating a digital marketing strategy for the company’s products.
    - Measuring the results of the digital marketing activities & marketing department performance.
    - Engagement of the customer base (100k+) by using SMM (15+ pages, 5 media resources), email, SMS, and remarketing.
    - New customer acquisition by SEO, Facebook, Instagram, Google Ads, and YouTube.
    - Launching the company’s commercial YouTube channels from scratch.
    - Holding the PR activities and collaborating with influencers.
    - Creating free products/lead magnets (A\B testing) to validate the new marketing hypothesis.
    - Maintaining close communication with the IT and Sales departments.

  • Wild Web Art Графіка

    Digital Marketer / Marketing Project Manager

    Wild Web Art

    - 3 роки 9 місяців

    As the digital agency member, I was responsible for taking care of clients’ projects and accomplishment of the KPIs. I was the main point of communication between the client's side and our internal marketing team.

    Key Responsibilities:
    - Market and competitor analysis.
    - Designing of ICP, buyer persona, marketing strategy.
    - Preparation of the mockups & content for the websites.
    - Creation of the marketing materials along with the design team.
    - Planning & launching of…

    As the digital agency member, I was responsible for taking care of clients’ projects and accomplishment of the KPIs. I was the main point of communication between the client's side and our internal marketing team.

    Key Responsibilities:
    - Market and competitor analysis.
    - Designing of ICP, buyer persona, marketing strategy.
    - Preparation of the mockups & content for the websites.
    - Creation of the marketing materials along with the design team.
    - Planning & launching of the marketing campaigns (PPC, FB\Inst).
    - Managing the SMM team and working on the content plan.
    - Measuring the results of every marketing activity, creating reports and analytical dashboards (Google Analytics, GTM).
    - A/B testing of the visuals, ads, landing pages.

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