72Point

For today's #TeamShoutOut, we raise a virtual toast to Chris Ellis, who has been crafting stunning designs at 72Point/Oath Studio for an incredible 10 years!    From stunning reports to timeless visuals, Chris has been the heart of our design team and always makes our clients look their best. A few of the projects he has recently lead on are below, including infographic design for SIXT/Smarts, a report for Cirkle/Birds Eye UK & IE, a truely engaging quiz (with thousands of completions) for Golin/Specsavers and an eBook for AXA.   Here's to 10 amazing years and many more to come! 

A brilliant round up in today's papers and online for our campaign with Substance Global discovering how many of us are armchair detectives. Are you obsessed with trying to guess how crime documentaries end, or love a 'whodunit'? It seems the nation love piecing together clues to work out a crime. We polled 2,000 adults to reveal one in three reckon they could solve a murder after picking up tips from TV, podcasts and books. The design whizzes at Oath Studio took the story one step further, developing a quiz to test whether you are a true crime buff. The campaign promotes AMC Networks International UK new series of "Killers: Caught on Camera" which airs tomorrow on TRUE CRIME. Coverage included print spreads in the Daily Mail, Daily Express and Metro and online hits across The Mirror, The Sun and Daily Star. Want shows like this? Get in touch here: [email protected] 

We’re excited to announce our Journalist Briefing event with Jane Hamilton and Susanna G. We’ll be discussing the findings of our recent journalist-PR engagement survey, covering topics such as: - What journalists really want from PRs - Journalist challenges - Mental health in the media - The future of journalism and media collaboration The event will be expertly moderated by our very own Katie Earlam in the gorgeous new art'otel London Hoxton on Thursday 26th September from 6pm. We’ll be providing drinks, nibbles and networking as well as the opportunity to ask prominent journalists any questions you might have! You can register to attend here: Journalism Briefing Event (https://lnkd.in/ejabFHGw)

Team 72Point is proud to be a partner sponsor at this years Campaign UK Live taking place on the 1-2 October! Join us at Convene 155, Bishopsgate, and catch our Head of PR Sam Brown in a dynamic 10-minute stream session, all about how news generation can amplify ad campaigns. Make sure to say hello at STAND 6 and grab a coffee, an updated copy of The 72Point Times, and have a chat with our team. Check out the full agenda and buy tickets here: https://lnkd.in/etGATXvR Comment below if you’re attending, we can’t wait to see you there.

Great coverage from our campaign with Gerard Kelly & Partners (GKP) and Asus today led by a piece in The Times. We conducted a survey of 500 secondary school educators and found classroom damage costs schools a total of £3000 a year. The OnePoll research found the typical teacher will see six chairs, five desks and four whiteboards damaged in their classroom each year. Seven in 10 (67 per cent) claim the harm caused to their school is typically accidental - although 58 per cent have witnessed deliberate destruction. And almost half (49 per cent) believe damage to school items at their place of work is becoming more common - as a result, 46 per cent think it's "important" school technology is durable and rugged. The campaign promotes the tech brand's range of 'ruggedised' laptops, which don't break easily and can be repaired if they do - which can help schools save money. Further coverage included the Daily Express, the Daily Mirror, the Daily Star, and a host of regional titles.

This week with our #TeamShoutOut we welcome back our wonderful Campaigns Director, Katie Earlam, who has returned from her maternity leave. Katie oversees brand direct campaigns and media output, and has hit the ground running so fast that we're convinced that she's been spying on us while she's been away... Good to have you back Katie!

Well, it’s true we really do get your content covered! In collaboration with IAM RoadSmart our story today landed across print and online media in a big way - including the Times, Daily Mail and Metro. OnePoll research conducted a survey that polled 1,000 18 to 26-year-olds with a full driving licence that revealed nearly a third admit to taking pictures or videos while behind the wheel. It also tells us a staggering 85% of young motorists are up for an extra driving course. In response, IAM RoadSmart has launched its inaugural Young Driver Skills Day at Thruxton Circuit to boost confidence and control for new drivers. Looking for standout coverage like this? Drop us a line: [email protected]

We partnered with John Lewis Money to deliver a wave of national coverage across print and digital outlets - Daily Mail Online, Star, Express, Mirror, The Sun and more. OnePoll revealed 19% are choosing multi-generational holidays to save money, with a third doing so to strengthen family bonds. The story is bolstered by a case study, sourced by SWNS, showing Sarah and her husband, Jon, who regularly enjoy intergenerational trips with Jon's dad and their four children, accompanied by high-quality images from PinPep For coverage and assistance in all areas of your campaign, get in touch here: [email protected] John Lewis & Partners

Calling all Swifties and Dog Lovers! The glitter, glam, and chaos of Taylor Swift's return to London has ended, leaving a memorable footprint—or should we say, pawprint 🐾 Our client The Guide Dogs for the Blind Association have recently named eleven guide dogs after Taylor Swift’s lyrics and song titles. The charity hopes to attract a younger audience to volunteer. Deploying images from PinPep, the project received national, international, and regional coverage, including the Daily Mirror, Express, NY Times Post, and several regional titles. If you need something similar, drop us a line at [email protected]. #72point #pr #guidedogs #taylorswift #swifties

At 72Point, we're driven by creativity, innovation, and a commitment to excellence. But don’t just take our word for it—our clients are speaking up, and their feedback says it all. In the last year alone: • We generated 2,508 ideas for 1,246 briefs • Delivered 878 campaigns • Generating 33,391 pieces of coverage Our stories featured in leading outlets across the UK. From The Sun to The Telegraph, Metro to Hello! Magazine, our news specialists and PR experts know exactly how to get your content covered. Our news diary is already filling up ahead of the Golden Quarter, so do get in touch to book in any campaigns you have planned: [email protected].   72Point—where your story becomes the news.