77% of travellers under 30 consider sustainability when making travel decisions…
So how do you embed sustainability into your strategy?
Firstly, understand it’s not a quick-fix, tick-box exercise.
Sustainability is a case of walking the walk, not talking the talk.
A few core tenets:
1. Looking local
How can your destination or travel company genuinely support the local community?
This doesn’t mean simply exploiting any local gems for the fun of your customers…
It means creating a win/win…
Win for them, win for you.
2. Sustainable choices
This seems like an obvious one, but it’s crucial.
Where possible, make sustainable choices.
Not only that, but talk about those choices publicly.
Educate your customers on the way you’re aiming to be sustainable…
You never know how that might inspire others to do the same.
3. Think conservation
What beautiful aspects of your destination, or the places you take people can be conserved and protected?
Don’t wait for others to step in and do the work…
If you see opportunities to preserve, conserve and protect, go for it.
Of course, there’s lots of great work to be done to truly embody a sustainable organisation…
But not only do the customers of tomorrow want us to do so…
It’s good for the rest of the world too.
Win/Win.