📢 It’s Friday! Here’s the latest from Ad Net Zero before we call it a week! 🌱 Elle Chartres, UK Director of Ad Net Zero, presented a Townhall to Alliance of Independent Agencies members. This shared insights into the state of sustainability in the advertising industry, Ad Net Zero’s mission and actionable steps that everyone in the industry can take to upskill themselves to push towards a net zero future. Thanks to Graham Kemp and the AIA team for the opportunity to speak to your members! 📖 A quick read before the weekend on how Reckitt’s marketing academy is ‘raising the floor and the ceiling’: https://lnkd.in/eB5HWcb3 💫 And finally, we now have a glorious explainer video, courtesy of The Mixx and Coffee Design Ltd - have a watch and get in touch if you would like us to support your own sustainability journey: https://lnkd.in/e6Hg_A9h 🌏 Happy weekends all! 🌏
Ad Net Zero
Advertising Services
London, England 2,943 followers
Helping advertising tackle the climate emergency
About us
Ad Net Zero is the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.
- Website
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https://adnetzero.com/
External link for Ad Net Zero
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Nonprofit
Locations
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Primary
16 Berners Street
London, England W1T 3LD, GB
Employees at Ad Net Zero
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Dan Schneider
Sustainability | Advertising | Media | AdTech | Measurement | Privacy
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Rachel Schnorr
Ad Net Zero US | Working for a more sustainable and equitable world | Strategy, Operations & Transformation
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Danielle Willett
Sustainable Advertising | Brand & Creative Strategy | Board Member | Integrated Marketing | Agency Management | Former BBDO | Former Macy's
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Sebastian Munden
CHAIR | SENIOR ADVISER | SPEAKER
Updates
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🌏 This week we would like to highlight IKEA as a brilliant example of a company that is actively pushing sustainability efforts through their innovative campaigns and strategy. IKEA aims to become a circular and climate-positive business by 2030, a goal supported by the steps they've integrated into their business. They’ve started this journey by implementing sustainable products and materials, renewable energy, carbon reduction targets, and offering sustainable food options. ♻ 🌱 Key insights from their 2023 report showed significant progress. A reduction in the total IKEA climate footprint was estimated to be 24.1 million tonnes of CO2 down 12% from 2022 and 22% compared to the baseline year 2016. These results show the power of making sustainable choices and how every step contributes to making a positive difference. 💫 🤓 Full IKEA Sustainability Report for 2023 here: https://lnkd.in/ejkg4snM
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📢We Are AdGreen today announced a new version of their widely used carbon calculator. This latest iteration introduces measurement for new elements of production, to ensure a more complete carbon total which reflects current production methods. Read more about it here.
It's launch day! 🎉 Our brand new carbon calculator is now live and open for registrations, and we are pretty excited about it (can you tell?) Key features include: ✅ Made for the industry: Project breakdown between pre-production, production and post-production to replicate the advertising production ✅ New features: Additional activity items including virtual production, hard drives and cloud storage ✅ Simpler: Activity benchmarks created for wardrobe, catering, waste and more meaning you can work with information you have to hand ✅ Faster: Automatic calculation of connected activities, e.g. accommodation and evening meals meaning you can finish footprints quicker ✅ More robust: Regularly updated carbon factors to ensure reliable data is being provided, and geographic variations for electricity, transport and more Register for your free account, and start to take charge of your production emissions! ➡ https://lnkd.in/dNu_iY2Y ------ Thank you to our board members for all of their support, IPA (Institute of Practitioners in Advertising) Ad Net Zero, Interpublic Group (IPG), MSQ, WPP, Unilever, Publicis Groupe, Advertising Association, Google, ISBA, dentsu, IPA (Institute of Practitioners in Advertising), adam&eveDDB, Advertising Production Resources (aka APR Consulting), Association of Photographers, L'Oréal, Advertising Producers Association (APA), Sky, and Diageo.
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📢 Friday Roundup! Here is everything new from the Ad Net Zero Team... 👏 We hosted our first ever Young Leaders Group and what a brilliant session to kick things off! It was great to see how engaged and motivated so many of you are to ignite change in sustainability. We also hosted our 4th SME Group this week which focused on H2 priorities and dived into insightful questions and feedback from our supporters. Thanks to everyone who joined. ♻Elle Chartres and Sam Woodman PIEMA REnvP presented a townhall to Open Media UK on the practical action required to incorporate sustainability into our everyday practice. ♻Elle delivered a ‘Lunch’n Learn’ townhall at Born Social’s wonderful Shoreditch office. We really enjoyed the inquisitive and practical questions from the Born Social team discussing regulation, education and getting ahead of the curve. 🌏 A special welcome to our newest supporter, Azerion UK we look forward to having you on board with the Ad Net Zero journey. Finally, the Advertising Association has published its inaugural report from their AI Taskforce, on ‘Advertising and AI: application and responsible use’. A must read before the weekend - read here: https://lnkd.in/eivpSPYY #climateaction #advertising #sustainability #ai #communityengagement #climate #environmentalservices #youngleaders #leadersoftomorrow #sme
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For this week's better future showcase, we turn our attention to the ‘Windy Retreats’ Campaign created with agency Robert/Boisen & Like-minded, Copenhagen. 💨 Research found that 85% of people who oppose wind turbines in their local area do so because they believe turbines cause too much noise – so Danish energy company Andel invited them to spend two nights in a ‘Windy Retreat’ - a home located next to turbines. Hosts made their homes available, and people could spend two nights living next to wind turbines for free, dispelling myths surrounding wind turbines, and ensuring Andel can continue to deliver on its commitments towards a greener future. 🌱 You can read more on this campaign here: https://lnkd.in/ebn2PYsW Brand: Andel Agency: Robert/Boisen & Like-minded, Copenhagen. #greenerfuture #windyretreats #sustainableadvertising
Campaign of the Week: Andel, Windy Retreats
contagious.com
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For this week’s ‘Better Futures Showcase’ we would like to draw your attention to advertising agencies TBWA\Australia, TBWA\Chiat\Day, Fanclub PR, who created ‘Winnie-the-Pooh: The Deforested Edition,’ the first piece of classic literature updated for environmental reasons. The reimagining of the iconic 1926 children’s book was created by eco-friendly toilet paper brand Who Gives A Crap, using reworked illustrations to show how traditional toilet paper production is thinning forests around the world. The campaign set out to educate both children and adults, by highlighting the catastrophic reality of deforestation, and inspire people to switch to Who Gives A Crap’s 100% recycled bamboo toilet paper. The imagery sheds light on the reality we face, putting the issue of deforestation into the spotlight to help families, and beyond, understand how this impacts our trees and forests. For more information visit: https://lnkd.in/emzefHS2 Credits Brand: Who Gives a Crap Media Agency: Eleven, TBWA\Melbourne, TBWA\Chiat\Day, FanClub Awards: Winner of PRWEEK Global, Shortlisted at Cannes Lions #SustainableAdvertising
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☀️"We have to be more ‘show’ vs. ‘tell’. The more we can show examples of what we mean by this, it's for the betterment of business and sustainability." US Director John Osborn perfectly articulating why Ad Net Zero does what it does. ☀️ Thanks Boston Consulting Group (BCG) for having us at Cannes Lions International Festival of Creativity this year. #climateaction #inspiration #sustainablegrowth #sustainability #canneslions
The 'say-do' gap, where consumers express a desire for sustainable products but don’t vote with their wallets when it comes down to the purchase, is a challenge and one that marketers must overcome. In an insightful interview from Cannes hosted by Georgie Frost, Ad Net Zero US Director John Osborn and Lauren Taylor, Managing Director and Partner at Boston Consulting Group (BCG) and global lead of BCG’s customer-centric sustainability and innovation business, discuss how we’re at a tipping point thanks to case studies and research proving that sustainability and growth can coexist. They emphasize the importance of innovation and customer-centricity in closing this gap faster. Recent research from BCG adding to their Mainstream Green library delves into this topic further, advocating for deep tech innovations to unlock things that serves the variety of needs and performs better, to bridge the gap and overcome barriers to sustainable choices. "[Campaigns] have to be customer-centric. What do people actually want? What do they want to buy, do? What services do they need? And when it's de-averaged by segment then we can figure out the sustainable solution that will actually meet those needs. And then advertising can serve its purpose to influence towards something that is both profitable and purposeful." - Lauren "We have to be more ‘show’ vs. ‘tell’. The more we can show examples of what we mean by this, it's for the betterment of business and sustainability." - John The research also outlines four key principles to help companies eliminate tradeoffs between sustainability and customer needs, enhancing both profitability and environmental outcomes. 👉 Check it out here: https://lnkd.in/gs9b-jPU Melike Yavuz Inonu Jerome Moreau Rodolphe Mouvet John Paschkewitz Andrew Reilly
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🌏 Happy Friday! Catch up on what the Ad Net Zero team have been up to this week... Sebastian Munden, Chair of Ad Net Zero, continued the ANZ journey towards sustainable advertising and presented the ‘Cannes Behaviour Change Magic Ingredients’ to the VML team. This was part of an insightful series of post-Cannes events - thank you to the VML team for the work that went into this! GroupM hosted a Growth Session, on ‘Sustainable Marketing and Media’, including speaker Ninoksha D.👏They have identified six key takeaways for advertisers who are looking to start or are already on their sustainability journey. Find out more here: https://lnkd.in/e9TD96s6 Question of the Week: As the sustainability conversation picks back up, should marketers be held accountable for the energy consumption of new media formats and technologies? Campaign US has shared a new article featuring John Osborn, Director of Ad Net Zero US and Jess M. at System1. 🤓 Read full article here: https://lnkd.in/eJvnEed #SustainableAdvertising
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🌱 For this week 'Better Future Showcase', Harriet Lamb, CEO at WRAP, provides expert commentary reflecting on Makro's brilliant initiative for using 'Life Extending Stickers', created by GREY COLOMBIA. The campaign effectively addresses the major issue of food waste in Colombia. As a result of using the stickers, the shelf lives of produce was extended by up to six days and saved 40-70 tonnes of food waste per week! Read Harriet Lamb's full article here: https://lnkd.in/eqyKiQXi
We’re excited to share another installment of the Ad Net Zero ‘Better Future Showcase’, featuring the brilliant and Life Extending Stickers from wholesaler Makro, created by GREY COLOMBIA. These Life Extending Stickers change color as the produce ripens, matching the various points in ripeness journey and even feature recipe ideas for each shade! Used in Makro's Colombian stores, these stickers increased shelf lives of produce by up to six days and saved 40-70 tonnes of food waste per week in Colombia. The campaign won over 50 awards from numerous award bodies, including and Silver at Cannes Lions 2023 and Grand Prix at the #CampaignAdNetZeroAwards 2023. Harriet Lamb, CEO at WRAP, provides expert commentary for a reflection on this truly innovative work and the impact on the major issue of food waste (one-third of food is never eaten - 1.3 billion tonnes a year, and potent methane is created when food is thrown away in landfills, contributing 6-8% of worldwide greenhouse gas emissions). WRAP is a global climate action NGO committed to reducing waste and creating the circular economy and works around the world to bring companies together to reduce food waste themselves and enable the public to play their part. Check out the article to watch and learn more! Be sure to also follow the global Ad Net Zero account for weekly features, in addition to these monthly deeper dive features like this. #SustainableAdvertising #BetterFutureShowcase #FoodWasteReduction #SustainabilityArchives
The Better Future Showcase: Makro’s Life Extending Stickers
Ad Net Zero US on LinkedIn
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🗣 The standard deadline to enter the Campaign Ad Net Zero Awards is this Thursday so don't miss out! We are looking for cutting-edge campaigns and innovative projects that work hard to transform sustainable advertising worldwide. The work will be judged by global experts, who are all eager to review your submissions. Take a look at the outstanding work from the 2023 winners: https://lnkd.in/eFDrYaZP For guidance on what the judges are looking for this year, check out ‘The Top Tips Webinar’ which shares some of the judges insights on what makes an award-winning entry, watch here: https://lnkd.in/e-p7Jt3m Enter before Thursday 18th of July: https://lnkd.in/eP22GR4J #CampaignAdNetZeroAwards #SustainableAdvertising
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