In a recent article for Campaign UK, our Creative Director of Design Chris Chapman has shared his views on the modern relationship between brand design and advertising. In reference to capturing the attention of today's distracted audiences, Chris says "in an attention economy, we can make advertising more valuable by adopting stronger brand design principles to ensure recognition and recall. Consistent use of distinctive brand assets enhances brand attribution, making campaigns identifiable amid the noise." When looking at how we bring brand design and advertising closer, Chris shares that "brand designers must find ways to improve brand attribution without hindering emotional connection. Most branding agencies lack experience in crafting emotionally engaging advertising, so increasing the role of brand design in ad agencies might help address this gap." Read the full article here: https://lnkd.in/gqQGZzfh
About us
We are adam&eveDDB. The creative company that puts feeling first. We deliver emotionally charged creativity to give brands and businesses an emotional advantage. We are an agency packed with the talent, energy and passion to make things happen, and we’re always on the look-out for new creative opportunities and brilliant new people.
- Website
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http://www.adamandeveddb.com
External link for adam&eveDDB
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
12 Bishops Bridge Road
London, W2 6AA, GB
Employees at adam&eveDDB
Updates
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In this week's Quote of The Week in The Drum, our Executive Experience Strategy Director, Sara Chapman, shares her thoughts on 'how to stay ahead of the pack in adland'. Sara explains how we "Embrace the new. Experiment boldly. Partner with those ahead of us. While these are not official principles, they sum up how we approach staying up to date with the latest in tech." Read more below 👇 https://lnkd.in/gVgPdjsS
People and partnerships: how to stay ahead of the pack in adland
thedrum.com
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On your mark. Get set. COMPETE! 🥇 As part of our recent “They’re not playing games” campaign for the International Paralympic Committee, some of the world’s leading Paralympians have declared on their social channels that they’re not “participating” in the Paris 2024 Paralympic Games. But by swiping left, followers on social media will discover the athletes declaring “I will be competing” – a reminder that Paralympians have often been praised simply for taking part in sport, not because of their elite skills or fierce drive to win. As part of the wider campaign to drive viewership for the Paris 2024 Paralympic Games, this social strategy has been created to spark conversations around the language used to describe Paralympians, compared to athletes who compete without a disability. 36 world leading athletes have taken part already, including Jessica Long 🏊🇺🇸, Bebe Vio and Marissa Papaconstantinou 👟 🇨🇦 #paralympicgames2024 #parisparalympics #paralympics #sport Read more below 👇 https://lnkd.in/dKyDAGAF
Paralympians challenge perceptions in campaign ahead of Paris Games
campaignlive.co.uk
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We are so proud to top the IPA (Institute of Practitioners in Advertising) Effectiveness Awards shortlist this year, bring on October! Mars Petcare McCain Foods Laithwaites Wine
Pleasing headline
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In Creative Review’s recent article on the value of culture in agencies and the challenges establishing it, our CEO, Miranda Hipwell shared that even the best culture must have the room to shift and change so it both reflects the business and the people who work there, “it's about a much more nuanced reflection of the things people care about and the people that make up the agency.” In creating a culture where everyone feels welcome, she added "like everything in our business, it's about people and giving people the space, time and investment to celebrate things, gather around things and have a shared agency conversation that goes beyond our product and our work; but in turn this conversation influences and makes our work better.” Read the full article here 👉 https://lnkd.in/eHpDRAwe
Company culture: is it just a ‘nice to have’?
creativereview.co.uk
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Following our Feeling First positioning launch, we are hugely grateful for Alex Farber, Media Correspondent at The Times, for shining a light on the emerging importance of feeling and the impact emotion has to the bottom line for brands. In the article, our Chief Strategy Officer, Martin Beverley explains "that brands are experimenting with neuroscientific techniques because evidence has shown that emotional advertising is more effective." Read the full article here: https://lnkd.in/esP6NdpC Kinda Studios Robyn Landau Erica Warp
How brands can read your mind to create the perfect advert
thetimes.com
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Feeling First launch with Kinda Studios, System1, and Les Binet ✨ Last month, we were joined by 150 industry leaders and clients for an exclusive event at the Victoria and Albert Museum to debut our new positioning, ‘Feeling First’. Hosted by our CEO, Miranda Hipwell, and featuring a line-up of illustrious keynote speakers, we delved into the power of emotionally-driven creativity and the benefit it brings to brands and businesses. System1's Chief Innovation Officer, Orlando Wood distinguished between ‘showmanship’ and ‘salesmanship’ advertising to demonstrate the power of broader appeal, feeling-centred storytelling, he explained “it's showmanship advertising that creates trust, fame and mental availability”. Our Group Head of Effectiveness, Les Binet showed how emotional advertising drives sales, growth and profit, and concluded that “emotion is the most powerful force in business”. And Kinda Studios' Co-Founder, Robyn Landau, explained how we can use neuroscientific insights and methods to shape creative ideas, because science proves that decisions are directly connected to emotions and that “feeling drives action”. During the session, Kinda Studios’ Head of Labs, Erica Warp also demonstrated the latest Electroencephalography (EEG) technology to show the impact of emotional advertising on our brains, using examples of adam&eveDDB’s creative work to demonstrate how our work elicits specific emotions. Read the full event write-up here: https://lnkd.in/e-jhHSYn
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How we're feeling about...the Summer of Sport ⚽️ 🚴♀️🎾 With a packed sporting calendar, our Planner, Oscar Beach, asked members of the British public how they're feeling about a summer of non-stop sport, in the third instalment of our 'Catching Feelings' series. Have a read of the full article, here: https://lnkd.in/eNDppnAM #creativeagency #summerofsport #advertising #adagency #olympics #euros2024 #paralympics #paris2024
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To coincide with June’s Disability Pride Month and ahead of the Paris Paralympics, the International Paralympic Committee have launched ‘WeThe15: Access All Areas’ – a nine-part podcast series to highlight issues of representation for persons with disabilities, across a range sectors and industries. For its first episode, our Chief Strategy Officer, Martin Beverley joins host Andy Stevenson and Greg Nugent, to discuss representation in advertising, and the importance of amplifying diverse voices in media. A super-insightful discussion – have a listen! 👂 https://lnkd.in/gTAqhfYp #wethe15 #paralympics #creative #creativeagency #advertising
WeThe15 Podcast | Ep.1: How To Improve Representation Of Persons With Disabilities In Ads and Media?
https://www.youtube.com/
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Our CEO, Miranda Hipwell, sat down with Anna Hristou from Wildwood Talent to chat her approach to leadership, how 12 years at adam&eve equipped her for a CEO role, and the nuggets of advice she's received throughout her career, that continue to shape her leadership style today. Watch the full interview here 👀 https://lnkd.in/eY2AS5mM
Episode 12: After work with…Miranda Hipwell, CEO of adam&eveDDB is now live. We had a cuppa and discussed: -Being labelled as a nice leader. -Saying goodbye to John Lewis. -Challenging the expected, especially in terms of re-pitching. -Stepping into the CEO after 12 years of knowing Adam&eveDDB intimately. -Having patience with your career. -Taking a moment to celebrate the small milestones. To watch the full episode, see link in comments. If you're enjoying our After Work episodes, please feel free to subscribe to our YouTube channel - see link in comments. #femaleleadership #advertising #advertisinginterview #afterwork ----- Miranda Hipwell is CEO at Adam&eve, where she has been for 12 years. adam&eveDDB We are adam&eveDDB, the creative company that puts feeling first. We have the hunger and energy of a start-up with the scale of best-in-class expertise from across our network. We are dedicated to making brands famous and giving them feeling, whilst making them easy to experience and buy into at every touchpoint. We are an agency that believes firmly in respect, kindness, openness, self-expression, and creativity, making space for the lived and learned experiences of all our people, and helping them to be the best they can be. We are a place packed with the energy and passion to make things happen and are always on the lookout for brilliant new talent to join us on our journey. -----