Have you read our Value of Trust report yet? It features fresh insight and new analysis from Peter Field and Advertising’s Think Tank Credos, about why trust in advertising really matters to the public - and to the bottom line. It also includes Q&As on Trust in advertising from industry thought leaders including Boots UK CMO, ISBA President and Front Foot chair Pete Markey. Link to report download in comments…
About us
The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
- Website
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http://www.adassoc.org.uk
External link for Advertising Association
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1924
Locations
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Primary
16-18 Berners Street
London, W1T 3LN, GB
Employees at Advertising Association
Updates
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In this week’s #AdMatters… It’s hard not to be drawn this week towards political events and their direct/indirect impact on advertising. Firstly, the news that the Scottish government will be making budget cuts which may well include significant changes in advertising and marketing spend. Across the Atlantic, beyond the Democrat’s convention spectacle, what stood out was the massive spending planned for campaign advertising—billions of dollars set to fuel campaigns leading up to the November election. This spending will benefit not just the U.S. but also the global ad market, with funds flowing to agencies and media owners. In fact, new WARC figures are predicting a record year for global ad spend, with growth of 10.5% meaning it will reach the $1trn barrier for the first time. In other news, the process for identifying the UK juror line-up for Cannes Lions 2025 has begun. We are the UK rep for the world’s biggest festival of creativity and are tasked with helping the organisers find the leaders who will award the next tranche of winners. More details on how you can apply are available here: https://lnkd.in/eFpsUNr5 Our ad in the A is BBH London’s ‘Audi design love stories’ for Audi. Read the full newsletter here: https://lnkd.in/eTASEyrS
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As we approach the final dog days of summer and ‘National Dog Day’ on 26th August, we wanted to give a nod to planet-friendly, made in the UK pet food brand, Grub Club. Not only worthy winners of the Sky Footprint Fund Grand Prix last year - but also featured in our very own Social Contribution of Advertising report this year as one of our ‘best of the best’ case studies of brands making a difference in UK society. Link to member download of full report in comments: Grub Club Pets Sky Media UK NUSA STUDIOS
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In this week’s #AdMatters… The theme is summer reads, so we started the week by surveying our team about their holiday bookshelves. Firstly, by popular vote, our AA directors praised ‘Lessons’ by Ian McEwan as a real sweeping epic. For those looking for some shorter reads, Tessa in our finance team recommends Kelechi Okafor’s debut story collection which centres on race and gender in ‘Edge of Here’. For sustainability, our CEO Stephen recommends 'The Green Ages' by Annette Kehnel, and we also gave a nod to 'Sustainable Advertising' by our own Matt Bourn and Seb Munden. And for those interested in spiritualism and ancient philosophy, Krisha in our comms team couldn’t put down ‘The Forty Rules of Love’ by Elif Shafak. Our ad in the A is EE’s ‘Curfew’ by Saatchi & Saatchi. To read the full list, check out our newsletter: https://lnkd.in/eDMNTbbW
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It's that time of year again—#SXSW Panel Pickers are here! UK Advertising is bringing some incredible ideas to the table for SXSW 2025, and they couldn't be more excited to share them with you. With something for everyone—whether you're into marketing strategies, AI in creativity, social movements, or community building—there's a topic that will spark your interest. If you believe any of the topics should be at #SXSW, please take a moment to cast your vote 🙌 Deadline to vote is August 16, head here: https://lnkd.in/eHAC9JXd
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Welcoming another All In Champion! Open Media UK has now joined us as an All In Champion by supporting our All In initiative. You can now apply to officially become one, proving your efforts toward building a more diverse & inclusive workplace. Find out more and apply: https://lnkd.in/eR2XccZG
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It’s all about advertising and the Olympics! As we continue our ‘Now and Then’ series about what the past can mean for the present, we look at the ‘commercialisation’ of the Olympics and how brands have been more closely involved for longer than most people might think. Read more here: https://lnkd.in/eh4guMRy
Advertising and the Olympics: From beef extract ad wars to sponsored 'victory selfies' on the podium - Advertising Association
https://adassoc.org.uk
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New Front Foot member alert! We are pleased to expand our Front Foot community with a warm welcome to VCCP Media Media. Known as the challenger agency for challenger brands, VCCP Media is a full service media planning and buying agency. Want to learn all about the benefits of becoming a FF member & how to join? Then head here: https://bit.ly/36LVgdK
Front Foot
https://adassoc.org.uk
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In this week’s #AdMatters… As the weekend approaches, there are signs of hope emerging following a heavy week for UK society - as communities unite and hope triumphs over division. In our newsletter, we've signposted some resources by the IPA (Institute of Practitioners in Advertising), Media For All [MEFA], and NABS, which focus on the impact of the riots and racism, while emphasising the importance of mental wellbeing and the safety of our colleagues. Some of the best demonstrations of coming together have been through the Olympics, which we look at in more detail. Plus, as we gear up for another global competition, we're happy to share the SXSW Austin PanelPicker is now open. Our UKAEG group have some exciting proposals - do vote for them here: https://lnkd.in/eHAC9JXd And finally, we’re pleased to expand our Front Foot community with a warm welcome to the challenger agency for challenger brands – VCCP Media. Our Ad in the A is Breast Cancer Now’s ‘Left unsaid’ by BMB. Read the full newsletter here: https://lnkd.in/eSY_tnVC
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New carbon calculator alert! AdGreen today announced a new version of their widely used carbon calculator. This latest iteration introduces measurement for new elements of production, to ensure a more complete carbon total which reflects current production methods. You can register with this link: https://lnkd.in/dd7xDkXg
It's launch day! 🎉 Our brand new carbon calculator is now live and open for registrations, and we are pretty excited about it (can you tell?) Key features include: ✅ Made for the industry: Project breakdown between pre-production, production and post-production to replicate the advertising production ✅ New features: Additional activity items including virtual production, hard drives and cloud storage ✅ Simpler: Activity benchmarks created for wardrobe, catering, waste and more meaning you can work with information you have to hand ✅ Faster: Automatic calculation of connected activities, e.g. accommodation and evening meals meaning you can finish footprints quicker ✅ More robust: Regularly updated carbon factors to ensure reliable data is being provided, and geographic variations for electricity, transport and more Register for your free account, and start to take charge of your production emissions! ➡ https://lnkd.in/dNu_iY2Y ------ Thank you to our board members for all of their support, IPA (Institute of Practitioners in Advertising) Ad Net Zero, Interpublic Group (IPG), MSQ, WPP, Unilever, Publicis Groupe, Advertising Association, Google, ISBA, dentsu, IPA (Institute of Practitioners in Advertising), adam&eveDDB, Advertising Production Resources (aka APR Consulting), Association of Photographers, L'Oréal, Advertising Producers Association (APA), Sky, and Diageo.
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