Adzact

Explore how top B2B marketing leaders craft strategies to generate demand in competitive markets. Discover insights on the power of collaboration, building brand awareness, and leveraging personalised content to capture high-quality leads. Learn how companies like Fortinet, Chattermill, Wix, and Twilio use innovative approaches to stay ahead. Tune in for actionable tips on enhancing customer experience, creating lasting partnerships, and navigating today's marketing challenges. Many thanks to our panellists for sharing your experience with our audience: Isobel Bowdery Liliana Osorio Paula Ximena Mejia Richard Johnson Jayde Phillips Jamila Firfire Listen here: https://lnkd.in/gShntJfj Read the report: https://lnkd.in/gFSE-cQF

We had a fantastic discussion with a brilliant panel of experts exploring the impact of AI in copywriting. A huge thank you to David McGuire, Safa Marria, Tamara Blanche for sharing their insights on how AI is revolutionising content creation while balancing the need for human creativity and emotional connection. Whether you're in marketing, tech, or just curious about AI, this episode has something for everyone! 🎧 Listen now: https://lnkd.in/gBUt9Uiw 📖 Read the Report here: https://bit.ly/470EDG1 #AICopywriting #Marketing #Innovation #Podcast

Our latest podcast episode is live! Join industry experts Lisa Vecchio, Valeriya Yordanova, and Charlotte Webster as they dive into the challenges and opportunities of B2B marketing in 2024. From managing reduced budgets to aligning sales and marketing, this episode is packed with actionable insights to help you navigate this complex year. Whether you're focusing on product-led growth, community building, or creative advertising, this discussion offers a roadmap for sustainable success. Tune in now! Listen to the episode and share your thoughts! #B2BMarketing #Podcast #Adzact Listen here: https://lnkd.in/gUbSRYMU Read the report here: https://bit.ly/3WNb5qr

Check out our latest podcast episode, featuring Marcus Sheridan as a panellist discussing his book "They Ask, You Answer" and his customer obsession mindset. Thanks to all our panellists for sharing their innovative techniques, which made this conversation enjoyable and full of learning. Aditi Nair Christabell Briggs Jadis Tillery FCIM Check out the report: https://bit.ly/3A7ulYb Full episode: https://lnkd.in/gTxRJg5v

Join us for the B2B Futures Forum! 🚀 Get actionable insights and network with industry leaders as we tackle today's pipeline-building challenges. Don't miss this opportunity! #SalesPipeline #Marketing #SaaS #Networking

We're thrilled to announce the winners of the June Adzact Ad Awards! Congratulations to ADP for their top ad, "The 25th Hour," which stood out for its creative storytelling and emotional connection. The ad highlighted how ADP helps businesses find extra time in their day. Kudos also to Intuit Mailchimp and Intuit QuickBooks for their innovative and impactful campaigns. A big thank you to our judges, Tom Young, Ana Seco Díaz, and Shanna McEachern, for their insights. Watch the Ad: https://lnkd.in/gs6sthNK For more details, visit here: https://bit.ly/3Wmja5c

Adzact gathered B2B marketing leaders to review the year's best ads. The panel assessed submissions from 300+ professionals, focusing on early messaging, emotional connection, audience targeting, creativity, and impact. Their goal was to spotlight ads that captured attention and achieved marketing goals effectively. Category Winners: - Audience Relevance: SoftServe - Creativity and Originality: Dynatrace - Emotional Impact: LT Technology - Message Clarity: Thoughtworks - Overall winner: Thoughtworks Congratulations to Thoughtworks and all the participants! Thanks to the panellists for your collaboration: Ciera Fowler Matteo Tadjo K. Param Gopalasamy Sarah Povey Christabell Briggs Alex Venus Read the full report and watch the ads here: https://bit.ly/3y1WI9C

Adzact gathered B2B marketing leaders to review the year's best ads. The panel assessed submissions from 300+ professionals, focusing on early messaging, emotional connection, audience targeting, creativity, and impact. Their goal was to spotlight ads that captured attention and achieved marketing goals effectively. Category Winners: - Audience Relevance: SoftServe - Creativity and Originality: Dynatrace - Emotional Impact: LT Technology - Message Clarity: Thoughtworks - Overall winner: Thoughtworks Congratulations to Thoughtworks and all the participants! Thanks to the panellists for your collaboration: Ciera Fowler Matteo Tadjo K. Param Gopalasamy Sarah Povey Christabell Briggs Alex Venus Read the full report and watch the ads here: https://bit.ly/3y1WI9C

In a recent Adzact Confidential conversation, experts discussed understanding data in digital marketing, focusing on integrating qualitative and quantitative data, extracting actionable insights, and emphasizing empathy in data analysis. Thanks to Aska Sakuta, PhD, Taylor Dickson and Jayde Phillips for your collaboration. Read here: https://bit.ly/4d6Gdrz