Anything is Possible

What came first: the chicken or the egg? 🐣 Our new #OOH activation with Natural History Museum asks just this age-old question. Read all about it in Campaign UK: https://lnkd.in/gXJ672dd Of course, it's not really a question. It's an invitation to think about evolution. Such as - can you evolve a top of funnel medium like OOH into a direct response channel? Can you make a paper billboard into something that gives you a data point for campaign effectiveness, kickstarts on-street conversations, AND builds out first party data for your organisation? Most people would say it's impossible. But that's not really in our vocabulary. #OOHadvertising #advertisingagency

Exciting to see our fabulous partners in the Higher Ed space developing new forms of training and collaboration with local businesses. So important for smart institutions to evolve educational opportunities, grow grassroots expertise and contribute to the community in new and exciting ways. Fantastic work by Emma and the team at Liverpool John Moores University! #apprenticeships #partnerships #highereducation

Word on the street is - Out-of-Home advertising is back in a big way. Outsmart OOH's new figures show a 17% leap in outdoor revenues YoY - reaching heights not seen since before the pandemic. Here's what it means for your media strategy- courtesy of Stephanie Rawsterne. #OOHadvertising #DOOHadvertising #advertisingagency #OOH #DOOH

Meta's ad ecosystem is making a decisive move towards AI-led targeting. There's one thing you need to ask yourself: 'Does Meta's AI know my audiences better than I do?' There are three ways to find out the answer: 1. Test 2. Test 3. Test! Here's how you do it - courtesy of Emily Charlton-Smith. #meta #AI #socialadvertising #digitalmarketing

What's the most important day of the year? Of your life? For millions of the UK's young people - it could be today. A-Level results day. Right now, decisions are being made that will change the course of someone's life. We've assembled our digital and education specialists in our London office. They've been working since 7.00AM to guide today's A-Level recipients through all the adrenaline and all the uncertainty to make a smart decision and secure their future. So we're wishing all our clients in the Higher Education space the best of luck. And thanking them for being there to help tomorrow's leaders, experts, doers and dreamers to find the right path. #alevelresultsday #clearing #digitalmarketing #highereducationmarketing

Rajar's new figures show linear commercial radio reaches 40 million listeners every week in the UK. Here's Matt Towle's top three reasons why up-to-the-minute tech has turned a 100 year old medium into the audience favourite of 2024 - #advertisingagency #radioadvertising #radio #mediastrategy

Over 100 years since the Radiola 1 went on sale, linear radio is back in a big way, with 40 million+ weekly listeners, according to RAJAR's Q2 figures 📈 While linear TV struggles, radio is thriving. And that's a great newsflash for advertisers. With a 55% share of listening and new stations coming online, commercial radio offers growing, cost-effective ad space and a chance to connect with loyal and attentive audiences. Radio’s intimate, trusted storytelling blends your brand message into listeners’ daily routines and moments of decision. It’s not just drive time and breakfast time – now you can design ads for laundry time, dinner time and even nap time. For more on the radio renaissance, tune in to Matt Towle's new state-of-the-medium address. (Link in the comment.) #mediaagency #radioadvertising #audioadvertising

We can't expect change without change. New results come from trying things in a different way and sometimes taking a risk. 💫 James Clear's Atomic Habits is a popular read in our offices. His approach to building lasting habits are accessible, practical and sustainable. Helping readers to live more fulfilling lives. Give it a read and leap into the possible! #whatwearereading #atomichabits #jamesclear

It’s 32 degrees, I’m sitting in a coffee shop in São Bento, Lisbon, drowning myself in iced cold brew - My ‘Summer Spice’ playlist is playing through the AirPods. I’m buzzing through my fat to-do list. But hold on - why am I in Lisbon? Last year I had a chat with Ndeshi Shipanga about this “part-time traveling digital nomad lifestyle” and how I just had to temporarily escape my nest back in Brighton, UK. I wanted to bring my work along while experiencing a different location for a couple of months. Can someone with a typical 9-5 office job really do that? Answer is YES - It so happens Anything is Possible has the ‘Anywhere is Possible’ policy, challenging traditional norms around remote and hybrid work breaking the standards for what is considered remote, or hybrid work style. While many companies have been pushing for a return to hybrid or full-time office work post-pandemic - I feel like Anything is Possible went against the norm and took it to another level. Why not embrace the change? The impact? 🌞 Trust in employees; 🌞 Organic geographical exposure; 🌞 A healthy organisation culture; 🌞 Multi-cultural influences; 🌞 Improved employee well-being So, here I am in Lisbon - constantly feeling the butterflies! Revisiting the remote work lifestyle, which I haven’t done for years, with other expats doing the same thing. Finding adventure and community, networking with people who’ve come from all walks of life. This trust-first attitude is the way forward, and it's something we're all looking for. Next adventure is hiking solo through the Dolomites for the rest of the week (not working obviously). Not gonna lie, I am scared and nervous, but also incredibly excited. Wish me good luck 🤞🏼⛰️

Incredibly exciting news for everyone at Anything is Possible to be working with such amazing institutions. https://lnkd.in/eSSKXJFG #mediaplanning #mediabuying #mediaagency #mediaagencies