BAMM

👟How does being outdoors bring joy? “There are so many things I do which I get pleasure from…trainers kind of symbolise all that stuff” We’ve explored the many faces of Joy across generational lines. Hear one of our triad participants speak on how their favourite pair of trainers not only get them from A to B, but open up new experiences that bring them happiness. ▶️Want to find out more about the spectrum of Joy that exists? Check out our latest Drop report here: https://lnkd.in/e5NUsv2X #MRX #BrandJoy #BrandStrategy #Sport #Movement

🏠Which room in your home makes you the most happy? We’ve found the lounge is up there, at 23%. ▶️Find out more about where Joy happens in our latest Drop report here: https://lnkd.in/et7_R_5j

🎮How have esports and video gaming spaces opened up for people with disabilities? Looking back at the last 40 years, video games have been a vessel for sporting participation for people with disabilities and those less able bodied. 💻The video game interface accessibility has improved, with modes like colour blind features or subtitles of environmental sounds meeting the needs of players, and advances in controller design show the move to physical interface improvement. Matt Knutson explores how digital gaming competitions of today are creating new sports opportunities for players of all abilities, Via The Conversation US ▶️Read on here: https://lnkd.in/eJzJQGQc #MRX #ESports #MarketResearch #Insights #ConsumerTrends

Our new Joy report unpacks the emotion of joy and the various associations consumers have in their minds. We can overlay different categories onto our Joy Wheel to see how different types of joy are delivered. Home & Garden is highly associated with joy in the minds of consumers (3rd in our list behind Travel and TV streaming). Think B&Q, Homebase or Screwfix and the great adult pastime of pottering around in the garden or making improvements to your living space. What was really fascinating here was just how highly this category scored on two types of joy: Serenity (think: calmness, contentment, meaning) and Freedom (think: liberation, adventure, spontaneity). Being in our own space and improving it really does deliver these feelings. As a brand operating in the Home & Garden space, this offers up some interesting areas of thought. How much are we representing these joy associations in our comms? Can we own these category associations or should we look to stand out by building other joy associations? Are we focusing on the ‘wrong’ types of joy when we talk about our brand? Viewed through this lens, what associations are our competitors playing to? Is there an opportunity to combine different joy types (Serene Freedom?) to provide new meaning to consumers? All this and more in our new Joy report. Drop me a DM if you’d like to learn more. #MRX #BrandStrategy #MarketResearch #Joy #Marketing

⬇ ⬇ ⬇Check out our latest edition of The DROP ⬇ ⬇ ⬇ The DROP is BAMM's curated newsletter of the big things happening in culture and marketing that impact our clients’ brands. 🤖We look at how Google’s latest Olympic ad shows AI model Gemini missing the mark Via The Verge 📺We wonder how a YouTuber-turned-Senator’s potential running for presidency shows a new legitimacy of social media celebs Via Rest of World 🧈We discover how butter’s unhealthy image has been smoothed over, with a new popularity and acceptance Via NELLYRODI Read the full issue here: https://lnkd.in/eXbvef8S ▶️If you haven't yet, check out our latest The Drop report here, where we deep dive into JOY and how brands can do it right: https://lnkd.in/et7_R_5j #MRX #BrandStrategy #Joy #MarketResearch #Insights #ConsumerTrends

💡Joy is the most important emotion to harness in marketing, so how do you know if your brand’s doing it right? Check out our Joy index, which reflects the 4 metrics we see as key when it comes to Joy- Salience, Delivery, Depth, and Distinctiveness. ▶️To get a direct link to our Drop Joy report, click here: https://lnkd.in/et7_R_5j #MRX #Marketing #BrandJoy #BrandStrategy

🌭ICYMI, BAMM’s latest RAW piece takes us to Coney Island’s annual hot dog eating contest. Learn the history behind Nathan’s Famous Hot Dogs 100 year old eating competition, and how the brand sits in a specific Joy type- playfulness.  Thanks to Ethan Mazursky and Sophie Hatch 🙏 Read on: https://lnkd.in/ei5R2zKX ▶️For a direct link to our Joy Drop report, click here: https://lnkd.in/dZPBT4u #MRX #BrandStrategy #MarketResearch #Marketing #Joy

⭐What type of Joy could boost your brand the most? We analysed 19 different meanings of Joy and found that certain types, like Serenity, Playfulness, and Exuberance are the most commonly felt by consumers. 👉Want to learn how to harness Joy, the most important emotion in brand marketing? Click here to discover our latest Drop report: https://lnkd.in/eJuRZvP #MRX #MarketResearch #BrandJoy #Marketing #BrandStrategy #CustomerExperience

🌞4.3 times. That’s how much more likely someone would purchase a brand if they associate it with Joy. ▶️Interested to find out more? Check our our latest Drop report where we explore how Joy is key to driving purchase intent, and how to communicate this for brands: https://lnkd.in/dZPBT4u #MRX #MarketResearch #BrandJoy #Marketing #Branding #CustomerExperience

Ethan Mazursky provides an insight into American identity, joy, hotdogs, 4th of July celebrations and all the fun of the Coney Island fair. Super interesting article