Basis

Basis

Market Research

Insight that Inspires Action

About us

Basis is an independent insight consultancy working with global clients to deliver insight activation. This means giving our clients the understanding and guidance they need for decisions which drive growth and change. Across the Basis Group, our different units (Basis Consumer & B2B, Basis Health, Basis Social and Ideas.ai) work with brands and organisations of many types and sectors – from media, tech or retail through to biotech and pharmaceutical, governmental, and not-for-profit. We’re headquartered in London, with teams in NY, Chicago and LA. With outstanding qual, quant, AI, design and video expertise in-house, we tackle all kinds of insight, innovation and strategy work, frequently worldwide. We’re big on imagination, and we relish challenges and tough questions of all sizes. So if you need insight that allows you to drive growth or change, get in touch - we’d love to hear from you. Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients' businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.

Industry
Market Research
Company size
51-200 employees
Headquarters
Global
Type
Privately Held
Founded
1996
Specialties
Quantitative research, Qualitative research, Brand consultancy, Consumer insights, Shopper insights, Videography and design, Global expertise, Strategic research, Brand tracking, Innovation, and Brand Strategy

Locations

Employees at Basis

Updates

  • View organization page for Basis, graphic

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    🎉 Exciting News: Welcoming Two New Associates to the Basis Health Team! 🎉 I’m thrilled to announce that Zack Blot and Sanya Dua have joined our team as Associates at Basis Health! Zack Blot recently graduated from Northeastern University with a Business Administration degree focusing on Social Entrepreneurship. His passion for driving social impact through business will bring a fresh perspective to our work. Sanya Dua completed her Master of Management program at Boston University, Questrom School of Business. With her strong academic foundation and drive for excellence, we’re excited about the valuable contributions she’ll make. We’re delighted to have these talented graduates on board as we continue to grow and innovate. Please join me in warmly welcoming Zack and Sanya as they embark on this exciting journey with us! #WelcomeToTheTeam #NewHire #TeamGrowth #BasisHealth #GraduateTalent

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    🎉 Welcome to the Team, Phoebe Huzar! 🎉 I’m delighted to announce that Phoebe Huzar has joined our Basis Health team as a Sr. Manager! We’re thrilled to have her on board and look forward to the positive impact she’ll make as we continue to grow and innovate. Phoebe has 5 years of experience within the strategy and insights consulting space, and has worked with clients across a variety of therapeutic areas including hematology, oncology, early asset development, and consumer goods. Her expertise spans a range of project types, including opportunity assessment, patient journey, buying process, segmentation, market mapping, and demand estimation. She holds a First Class Honours degree in Business and Management from Durham University, where her dissertation specialized in Consumer Neuroscience. Please join me in extending a warm welcome to Phoebe as she begins this exciting new chapter with us. We’re excited to see all the great things we’ll accomplish together! #WelcomeToTheTeam #NewHire #TeamGrowth #BasisHealth

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    🎉 Welcome to the Health Team! 🎉 We are thrilled to announce that Conrad Tenenbaum, Ph.D., has joined our Basis Health team in NYC as Sr. Director! With over 8 years of experience in life sciences commercial strategy, Conrad brings a wealth of knowledge and a unique blend of expertise to our team. Conrad’s background spans portfolio and new product planning to pre- and post-launch marketing strategy. His holistic approach to strategy, combined with a deep understanding of healthcare ecosystems, human decision-making, and scientific rigor, ensures that insights and analytics are not just comprehensive but impactful. Conrad’s expertise includes both qualitative and quantitative market research, and he excels in integrating forecasting support, commercial/RWE analytics, and strategic planning. His solutions are tailored to resonate with key stakeholders, including HCPs, Payers, Patients, Investors, and KOLs. His therapeutic interests are wide-ranging, including neuro-psych disorders, cardio-metabolic disease, oncology, and rare diseases. Before transitioning to the life sciences industry, Conrad earned his Ph.D. at Princeton University, where he studied molecular drivers of neuro-cellular development. We’re incredibly excited to have Conrad on board and can’t wait to see the amazing contributions he’ll make to our team. Please join me in giving him a warm welcome! #WelcomeToTheTeam #NewHire #LifeSciences #HealthcareStrategy #TeamGrowth

  • View organization page for Basis, graphic

    6,353 followers

    Another fantastic year at EPHMRA for the Basis Health team! Lots of insightful discussions and presentations, and a joy to connect with others in our industry. A big thank you to everyone who worked hard to make this day a great success! In case you missed it on the day, see below for more details on our paper “Using AI to Reframe the Menopause Narrative”. If you’re interested in hearing more about generative AI, don’t hesitate to get in touch! https://lnkd.in/e7Qb3p7n

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  • View organization page for Basis, graphic

    6,353 followers

    Basis Health are at the 2024 EPHMRA conference!    Georgina Cooper (nee Duncan), An-hwa Lee and Beth Clark are very excited to be attending – make sure to say hi!    The team will be presenting their paper: “Using AI to Reframe the Menopause Narrative” tomorrow, Wednesday 26th June at 2pm.    Using a case study in menopause, the team will reflect on fresh insights and different perspectives generative AI has offered to change the menopause narrative - demonstrating how generative AI can add value to research programmes alongside traditional methodologies.    Sound interesting? We look forward to seeing you there!

  • View organization page for Basis, graphic

    6,353 followers

    Basis Health will be attending the 2024 EPHMRA conference!   We’re very excited to connect with both familiar and new faces, and looking forward to engaging in some very insightful discussions!   Join us on Wednesday 26th June where our very own speakers, Georgina Cooper (nee Duncan) and An-hwa Lee, will present their paper: “Using AI to Reframe the Menopause Narrative”.   If you’re attending the conference, don’t hesitate to come by and say hello!

  • View organization page for Basis, graphic

    6,353 followers

    We’re delighted to welcome Ian Bramley and Karsten Shaw to Basis!  Ian joins Basis to head up the UK Consumer / B2B Quant team. He is driven by a passion for uncovering innovative and tailored research approaches that answer clients’ business needs – making him a perfect fit for Basis!  Karsten joins as Basis’s new Head of Data Science and Analytics, and is excited to be in a position to further our success by extending this hugely important part of the business. Ian and Karsten both bring with them an absolute wealth of experience, and we’re delighted to have them on board. Welcome! #WelcomeToBasis #MarketResearch #ConsumerInsights #DataScience #Analytics #ResearchInnovation #TeamExpansion #BusinessGrowth #InsightLeaders #ResearchExcellence #B2BResearch #ConsumerResearch #DataDriven #NewBeginnings #TeamStrength #IndustryExperts #QuantitativeResearch

  • View organization page for Basis, graphic

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    Welcome Zadok A., our new designer! We're excited to have you join Basis Studio and look forward to great achievements together.    Zadok is a London-based designer with a strong Graphic and Video background. He worked for a range of B2B clients, including Airbus, while setting up his own creative company offering services for various clients and industries. Basis Studio is excited to have Zadok to help increase the range of deliverables we can offer.   #Welcome #NewTeamMember

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