Because of Marketing

McDonald's iconic character is gatecrashing their 50th birthday celebrations... With the successful launch of their birthday campaign last month, McDonald's UK, Leo Burnett UK and its agency partners have revealed a final surprise to end the party... Grimace, the beloved McDonald’s character, is crashing the party and after the success in the US last year, he's bringing the iconic Grimace Shake with him. From the 28th August to the 3rd of September, the limited edition menu will be available in McDonald's restaurants nationwide. The iconic purple character will also be taking over McDonald’s UK social and CRM channels, replying to comments, attending McDonald's pop up shop, DJ'ing live on Instagram and interacting directly with fans. The original retro outdoor ads will now be covered in the delicious purple shake to mark Grimace's appearance and promote the blueberry shake. Will you celebrating with Grimace? Comment below! 💜

In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald's branding, partially obscuring them with Burger King's iconic packaging and slogans. In one ad, the word "Bigger" from a McDonald's ad is cleverly co-opted by overlaying it with a Burger King wrapper, playfully hinting that the Whopper is the real "big" burger in town. Another ad transforms the "Happy" from McDonald's "Happy Meal" into "Happy-ER," suggesting that Burger King's offerings bring even more joy. The final billboard alters "Tasty" into "Tasty-ER," reinforcing the idea that Burger King's burgers might just be a bit more satisfying. The campaign showcases Burger King's long-standing tradition of having fun with its competition. With the use of humor and clever design, consumers are engaged with the friendly competition. Comment below your thoughts on the campaign!

Luxury shapewear brand, SKIMS has entered its Brat summer era as Charli XCX becomes the face of their latest marketing campaign. 2024 has been a year of SKIMS successfully tapping into pop culture, from Usher in the lead up to the Super Bowl to Sabrina Carpenter when she released her big hit 'Espresso'. The brand, valued at $4 billion, do not miss a beat when it comes to gaining attention and being part of cultural conversations. The campaign shows Charli XCX posing in the brand’s new Cotton Rib and Cotton Fleece styles. The pop singer said in a statement: “SKIMS empowers people to feel confident in their own skin, which is the essence of brat.” Comment below your thoughts on the collaboration! 💚🍏

New York Times Square is having a pink takeover this summer as the luxury Korean skincare brand, LANEIGE and Global Ambassador Sydney Sweeney celebrate the launch of their Bouncy & Firm collection 🎀🩷🫧 The campaign celebrates the expanded line of Bouncy & Firm products as it has been strategically placed throughout the Metropolitan Transportation Authority with an OUTFRONT Media Times Square Station Domination. With live board screens featuring footage of Sydney Sweeney, LANEIGE-branded turn-styles and ads on pillars, on the subway and stairs, the campaign is driving traffic to the Sephora pop-up in Times Square. Have you walked through the pink station takeover? Let us know!

Chug a hot fudge sundae today… Liquid Death partners with New York City-based ice cream brand Van Leeuwen Ice Cream to offer a limited-edition hot fudge sundae flavored sparkling water. With the tagline “Don’t be scared”, in true Liquid Death tradition, the 1 minute ad is equally absurd, fun, comical and showcases elaborate stunt product marketing. The campaign marks the first time Van Leeuwen has ventured into the world of beverages, and it’s also Liquid Death’s first attempt at creating a dessert-flavored drink. The campaign is supported by a series of pop-up events in NYC and LA with samples of the beverage. Comment your thoughts on the ad below!

The healthy porridge oats brand, Quaker Oat, responds to Olympians request for more nutritious meals in the village. Created by Uncommon Creative Studio, the reactive print ad and out of home campaign states “champions are not made on croissants” as Paris is the home of croissants and pain au chocolats. But the British athletes are requesting for their nutritious porridge. The reactive ad will run across print and out of home in locations near the Olympic village and fan zones in Paris.

Fitness and community brand, Gymshark and cereal startup, SURREAL team up to launch “Cardi-Os” cereal. The strawberry protein shake flavoured cereal is available to buy on Surreal’s website and in Gymshark stores. The collaboration ties in with Gymshark’s new “We Do Gym” campaign, which launched earlier this year. Calum Watson, Partnerships Director at Gymshark commented on the partnership: “We love what the guys at Surreal are doing – the mission, the product, the branding are all so attention-grabbing. And if we can collaborate on a product that will help our community reach their fitness goals, then we’re all for it. We were born in the weights room, but this is some Cardi-O we can all get behind.” Surreal co-founder Jac Chetland further added: “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.” Comment your thoughts on the collab below 🥣🍓

Erewhon, the ultra luxury grocery chain renowned for its celebrity-endorsed products, has unveiled its latest collaboration with singer and actress Sabrina Carpenter. This partnership introduces the “Short n’ Sweet Smoothie” to their menu, named after Carpenter’s upcoming album set to release on August 23. Retailed at $23, this creation is the latest in Erewhon’s series of celebrity smoothie collaborations, joining the ranks of previous partnerships with Kourtney Kardashian, Olivia Rodrigo, Sophia Richie Grange and Bella Hadid. Comment your thoughts on the partnership 🫐🍓

Reflecting on nostalgic advertising billboards and its evolution over time in New York Times Square. It’s evident that there are a few very strong brands who have continued to build a strong presence through the decades. In our weekly newsletter we select 3 ads from the archives, chosen by you, which have shaped the advertising industry 🤎 Sign up for free today: https://lnkd.in/eVEsmuAp

Netflix has shared a billboard with a circle, triangle and square along with a date on their famous marquees. It's the same symbols seen on the masks worn by workers in the famous series, Squid Game, who wear them to maintain anonymity. The billboard teased the announcement of season 2 of Squid Games coming to the streaming platform this Boxing Day 2024. The first season of Squid Game generated more than 2.2 billion hours of global watch time in its first 28 days on the platform. Read all about Netflix’s billboard marquee success strategy: https://lnkd.in/eXkgWhiH