The Behavioural Insights Team

The Behavioural Insights Team

Public Policy Offices

London, England 62,260 followers

Also known as The Nudge Unit.

About us

The Behavioural Insights Team, often known by our other name The Nudge Unit, is a unique company. We started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals. Since December 2021 BIT has been wholly owned by Nesta, the UK's leading innovation charity. BIT coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society. Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.

Website
http://www.bi.team/
Industry
Public Policy Offices
Company size
201-500 employees
Headquarters
London, England
Type
Privately Held
Founded
2010
Specialties
behavioural science, randomised controlled trials, quantitative analysis, consulting, public policy, research, testing, empiricism, and behavioral science

Locations

Employees at The Behavioural Insights Team

Updates

Affiliated pages

Similar pages

Browse jobs

Funding

The Behavioural Insights Team 1 total round

Last Round

Series unknown

US$ 3.1M

Investors

Nesta
See more info on crunchbase