Bigger Agency

BROOKLYN BREWERY: The Beer Mansion Firing up the synapses is a sure-fire route to create an unforgettable experience, and that’s exactly what Brooklyn Brewery asked us to create for 2,000 of their most influential beer aficionados. We decided to take them on a sensory journey, like no other, at the ever-cool MC Motors in Dalston. Each area had its own feels, tastes, scents and sounds which all pointed back to the brewery in a surreal, creative way - embodying the Brooklyn progressive creativity. Adventurers journeyed on through a full-on indoor forest, with hidden bars to enjoy a top up and machines where you could 3D print your face onto a lollipop, to drinking beer using night vision goggles and not to mention eating cooked offal from a plaster cast body which celebrated the limited edition cloaking device brew! #brooklynbrewery #biggeragency #experientialmarketing

THE NORTH FACE: Walls are meant for climbing. The North Face asked us to develop a summer-long, European experiential campaign, that would celebrate climbing, whilst uniting people from all walks of life. The experience, comprising 4 reclaimed shipping containers, included multiple climbing experiences with RFID touch-points for climbers to log their achievements, viewing steps, platforms, merch and an info space. By day The North Face athletes guided climbers through the various climbing and bouldering routes, and by night talks and screenings were capped off with performances and sets from influential artists and DJs. We toured ‘Walls’ to high footfall, outdoor venues in Munich, London and Milan for two days at a time. On average, we saw 500 people a day enjoy, learn and get inspired by climbing. #thenorthface #neverstopexploring #wallsaremeantforclimbing #bouldering #climbing #experientialmarketing #biggeragency

KOPPARBERG: The Urban Forest Welcome to the Urban Forest! We worked with Kopparberg UK (Cider of Sweden Ltd.) to choose 4 leading UK festivals where our Urban Forest activation would fit the festival’s vibe and deliver our target audience of potential and existing Kopparberg consumers. At each festival we had a 20M x 20M space for a 400 capacity experience, that encapsulated the spirit and vibe of the Urban Forest, whilst promoting existing and new Kopparberg products. Bigger and Kopparberg worked with each festival to deliver an artistic line up which worked for both brands. The experience itself was created from reclaimed materials with towering and impactful 4M walls, with a series of mini experiences and Instagram worthy moments inside.. The rich mix of musical talent, plus the adventure and discovery within, made the Urban Forest a fun and memorable activation for everyone who visited. #kopparberg #urbanforest #festival #festivalseason #experientialmarketing #biggeragency

HERBALIFE NUTRITION: The Qualifier Party Every year, Herbalife Nutrition invites tens of thousands of their distributors to join them in a 3-day extravaganza. The event culminates in the most elite evening in their social calendar – The Qualifier Party, an invitation only event for 3,000 of Herbalife Nutrition’s top-level distributors. Herbalife Nutrition asked us to design a one of a kind event in Cologne’s MotorWorld venue. The mission? To give guests an unforgettable night, keep them talking for months to come, create FOMO in those not qualified to attend and ensuring they strive to make the guest list next year. #herbalife #biggeragency #experientialmarketing

VANS: Store launch Vans asked us to conceptualise and create events for a string of new stores throughout the UK & Ireland and we wanted to do more than just draw the crowds, and offer them an incentive to buy. We embraced the Vans brand, bringing fun and a little rebellion, while celebrating each store’s local community. Teaming up with local artists we created six bespoke designs, linking the Vans brand to each store’s local community. Each of the local artists' Vans artwork was used to produce a limited edition set of patches, stickers and pin badges, available in stores for one day only. During each event, the artist would be on hand to personally customise tote bags with the designs. This was a huge hit, as customers queued out the door to have their new purchases customised with the one of a kind art work. #vans #storelaunch #biggeragency #experientialmarketing

KOPPARBERG: Recycling Rig To bring Kopparbergs 'Recycling Rig' to life we took an old Swiss army truck and stripped it down and rebuilt it with up-cycled materials, including 87 speakers, a DJ booth and huge rotating recycling wheel at the rear. With a design inspired by cult film Mad Max, the Recycling Rig powered parties in the capital's parks in exchange for empty bottles and cans handed in by Londoners, creating the ultimate incentive to recycle! The more empty bottles and cans that were handed in, the longer the music played. Visitors to London parks heard remixes of popular classics and summer inspired hits hosted by a resident DJ. The 'Recycling Rig' was the latest instalment of Kopparberg's "Fånga Dagen" campaign, encouraging us all to do our bit to keep our parks green, while having a great time too. It’s a mindset they live by in Kopparberg town and the reason why the brand was created 24 years ago. Kopparbergs Bryggeri #kopparberg #recyclingrig #recycle #sustainable #biggeragency #experientialmarketing

LACOSTE: From the court to Regent Street Bigger organised the most epic store launch for Lacoste's new flagship store on Londons famous Regent Street. Creating a hybrid universe we invited guests to check out the store then transported them in Lacoste branded tuk tuks to Phonica Records where the party continued with live performances from Bugzy Malone and some of Londons best break dancers. #lacoste #storelaunch #london #biggeragency #experientialmarketing

SHAKE SHACK: London store launch Throwing it back to when we launched the first Shake Shack store in London! Still remaining the best burgers in town to this day! #shakeshack #london #biggeragency #experientialmarketing

THE NORTH FACE: Hike and Fly VR Experience Bigger were briefed by The North Face to bring the ultimate explorers experience instore with a paragliding VR installation to promote their latest all purpose collection. The VR was created, produced and installed by Bigger and we are currently touring into The North Face flagship stores across Europe. #thenorthface #neverstopexploring #biggeragency #experientialmarketing

BEATS X EQUINOX Bigger were briefed by Beats by Dre & Equinox to create a moment of calm during the hectic festive period. Invited guests were treated to an immersive pilates class with a relaxing soundtrack played through the latest Beats headphones. #beats #equinox #pilates #biggeragency #experientialmarketing