Bloom & Wild

Bloom & Wild

Retail

London, London 36,645 followers

Europe's #1 online flower company, home to the Bloom & Wild, bloomon and Bergamotte brands, trading across 8 countries

About us

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date. We are Europe’s largest direct to consumer flower company. As the inventor of letterbox flowers, Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for our customers. On a mission to make sending and receiving flowers the joy it should be for both the sender and the recipient, we promise beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets. Our flowers are sent as the freshest buds, carefully packed and ready to bloom for arrangements that last. The result is almost 60k five star reviews and the status of the UK’s most-loved online florist. Since launching in 2013 we’ve raised £126m of venture capital and private equity funding from investors including General Catalyst, Index Ventures, Burda Principal Investments and MMC Ventures. We’ve been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020. We’ve got a brilliant ideas-led innovation culture. And we’re looking for people from all backgrounds to help drive our next exciting stage of growth. If you’re interested in joining us, please take a look at our open roles on our jobs tab. Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.

Website
http://bloomandwild.com
Industry
Retail
Company size
201-500 employees
Headquarters
London, London
Type
Privately Held
Founded
2013
Specialties
mCommerce

Locations

  • Primary

    Studio w301, Vox Studios

    1 - 45 Durham Street

    London, London SE11 5JH, GB

    Get directions
  • Helmholtzstraat 61e

    Amsterdam, North Holland 1098 LE, NL

    Get directions

Employees at Bloom & Wild

Updates

  • View organization page for Bloom & Wild, graphic

    36,645 followers

    We’re big fans of sending a gift as a way to care wildly. The positive vibes are two-way too. Several studies have shown that spending money on someone else promotes happiness. We call that a win-win. But what else do we feel — and do — when it comes to gifting? How many of us buy something for someone because we feel we have to? Who’s the most likely to spend more on presents, men or women? Are we a nation of gift recipients too polite to say how we really feel when we undo that wrapping? Which region is the most likely to look for a deal when they buy a gift? And do people prefer to say “congratulations” with a box of chocolates or something a little more alcoholic? We surveyed people across the UK to find out the latest gifting trends. Spoiler: It looks like we all approach the art of gift giving very differently! Read more here: https://lnkd.in/evYV3Gh5

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    36,645 followers

    Back in May we shared that we were partnering with The Female Company GmbH in Germany on two special edition bundles for Mother's Day - featuring our beautiful Sunniva and Jo bouquets along with premium greeting cards specially designed by The Female Company. Every purchase donated to our charity partner Deutscher Frauenring e.V., a charity that works on the realisation of women's rights, equal opportunities and the equal recognition of women. And we're thrilled to have raised €1,000 with the support of our wonderful customers!

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  • View organization page for Bloom & Wild, graphic

    36,645 followers

    We all need a bit a me time. Even when we're in the office. And so we opened our wellbeing rooms in our London, Amsterdam, Nuneaton and Amstelveen locations. Because we want to make sure that every member of our team can come to work and know they are appreciated and supported. These rooms are designed to aid a moment of calm and privacy. Whether that's for breastfeeding. For prayer. To have a breather before a big presentation. Or to take a personal call. Our team can close the door and take all the time they need.

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  • View organization page for Bloom & Wild, graphic

    36,645 followers

    We recently hosted our summer party to celebrate everyone's hard work (and the sun finally showing up). Our summer event is a moment to connect face-to-face for our team and it was wonderful to celebrate all together. Thank you for having us 100 Barrington! And an extra special thanks to our People Experience team and everyone on the event committee for creating a beautiful evening, full of sunshine, laughter and good vibes. We’re looking forward to our winter event already!

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  • View organization page for Bloom & Wild, graphic

    36,645 followers

    Welcome back to our 100% certified organic bouquet! It's here all summer long too. Each stem in The 100% Organic Flowers is lovingly grown and hand-harvested on the organic Pool Hullock Farm in Hereford without chemicals, pesticides, heated greenhouses, or air miles and certified organic by The Soil Association. Just like nature, each bunch is unique. Because we pick the stems that are looking their best in the field that week. And even better, when you send our 100% Organic Flowers to someone (or yourself!), we'll donate £1 to Rewilding Britain – helping rewilding flourish across the country. Because more nature is good for all of us.

  • View organization page for Bloom & Wild, graphic

    36,645 followers

    Friday afternoons off, anyone? Last year we trialed summer Fridays. And, as you'd expect, they were a big hit. And so they're back from today! Throughout July and August our team will finish their workday at 1pm on Friday. So they can spend more time with their family. Relax in front of the tv. Or simply just get their washing done so they can free up the weekend for fun things. However they want to spend it to recharge and do things that support their wellbeing, after a busy peak period 🌻 But our amazing operational teams will be enjoying summer hours at different times during the week. So, fear not, our customers will still be able to care wildly every day! 💐🪴🎁 Let us know what you think about summer Fridays and what you would do with your afternoon off in the comments below 👇 We'll report back at the end of summer on what everyone got up to! #SummerHours#WorkLifeBalance #TeamWellbeing #Carewildly

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  • View organization page for Bloom & Wild, graphic

    36,645 followers

    June was Pride month. Want to know how we celebrated? With the help of our amazing customers, we raised over £2,800 for LGBT Foundation - one of our year round charity partners. Not only did The Joy bouquet donate, throughout June, to LGBT Foundation to directly support the charity’s helpline. But we’ve seen lots of you sending literal joy to your loved ones with these blooms. Team Bloom & Wild also pulled together to donate summer health packs to The Outside Project LGBTIQ+ Community Centre and Shelter - a charity local to Bloom & Wild HQ. The health packs will be donated for The Outside Project to distribute to their members and community to make sure they have the essentials they need to support them through the summer months.

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  • View organization page for Bloom & Wild, graphic

    36,645 followers

    Thank you Jon Robinson and City AM for interviewing our Co-Founder and CEO, Aron Gelbard, for your Boardroom Uncovered series. You can watch the interview here: https://lnkd.in/ehdbHati Aron opens up about the family experiences which have shaped his attitude to risk and that now guide his management style. He explains what gave him the confidence to walk away from a comfortable job in the City. And how he had to convince his prospective father-in law that Bloom & Wild would work before asking for his daughter’s hand in marriage. And yes, flowers played an important role in the proposal! Aron also talks about the future of Bloom & Wild and our move into non-flower gifting. And what he would do differently if he started again.

    Secret WhatsApp group helps Bloom & Wild CEO with 'isolating' role

    Secret WhatsApp group helps Bloom & Wild CEO with 'isolating' role

    https://www.cityam.com

  • View organization page for Bloom & Wild, graphic

    36,645 followers

    This week our Director of Sustainability, Sibbe Krol, got the exciting opportunity to speak about our Net Zero journey at GreenTech, alongside other great speakers from Wageningen University and Greenhouse Sustainability. Thank you to GreenTech for this opportunity to connect with innovators in the industry that are making sustainable improvements possible!

    View organization page for GreenTech, graphic

    11,245 followers

    Let's kick off GreenTech Amsterdam 2024! Join us on 11, 12 and 13 June at RAI Amsterdam for an unforgettable journey into the future of horticulture technology. Over the next three days, immerse yourself in: 🌱 Cutting-edge exhibits: Explore the latest advancements in sustainability and eco-friendly technologies. 🎤 Inspiring keynotes: Hear from global leaders and visionaries driving the horticulture revolution. 🤝 Networking opportunities: Connect with like-minded professionals, innovators, and potential collaborators from around the world. 🛠️ Interactive workshops: Get hands-on experience with new tools and techniques. Stay tuned for live updates, exclusive interviews, and behind-the-scenes looks. Don't forget to share your experiences with us using #GreenTechAmsterdam

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Funding

Bloom & Wild 8 total rounds

Last Round

Series D

US$ 41.7M

See more info on crunchbase