Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

We’re a B Corp…ofc we partnered with minority-owned businesses to give to our team members ethically spicy goodies on our B Day 🌶️ B Lab 💚

Another year, another B Day milestone 💚 Today we’re proud to celebrate two years of B Lab certification with our annual B Impact Report. Publishing our efforts, achievements and future goals for leading positive social and environmental change in our industry. Our B Corp certification serves as a tool for transparency and a roadmap for our continued commitment to sustainability and responsible business practices in the way we work, grow, and influence 🤝 We’re committed to: 💚 Building Diversity: Through initiatives like Born Ready, Day of Wrk and Brixton Finishing School 💚 Positive Environmental Impact: With Ad Net Zero and our OnHand • the impact platform volunteering platform 💚 Industry Influence: Using the Change The Brief Alliance to drive sustainable actions and behaviors. Here’s to another year of progress and building better for people, planet and profit ✨ Report is linked in the comments👇

Fancy some mango with your Lime? 👀🚴♀️ Nando's UK & IRE’s Mango & Lime is making a comeback TODAY for a limited time only, and to celebrate, we’ve partnered with Lime ofc! Together, we’ve hidden 10 exclusive Mango & Lime bikes in London, Nottingham, and Milton Keynes. Spotted one? Here’s what you need to do: 🥭 Ride it to your nearest Nando’s 🥭 Snap a photo of you (+ the bike) outside the restaurant 🥭 Share it on Instagram and tag @nandosuk & @lime From August 14-18, Nando’s will pick 5 winners daily to score Extra Hot Nando’s prizes and free Lime rides 💚 Campaign UK write up in the comments👇 New Commercial Arts. | Zenith

What do Eric Cantona, a goat called Ernie and a Ford Capri all have in common? Read all about it from our Creative Director, Simon Cooper and Zara Naseer at LBBonline - Little Black Book 👇

‘“You can't tell your brand's entire story in one Instagram Reel,” Edgerley said. She adds that consumers are often bombarded with paid partnerships on their feeds and long-term, successful working relationships with a creator are essential if brands want to ensure the output they pay for is authentic.’ In July, our Director of Influence, Lucy Edgerley spoke at The Drum’s Influencer event. Lucy highlighted the value creators add to social listening, the importance in long-term brand partnerships, and the balance AI could bring to our algorithms. Check out the Drum’s article from the panel in the comments 👇

Ready, set, guess 🔍 What do you do with 729363 images of the All-New Electric Ford Explorer after it made history as the first EV to travel around the globe? Presenting the Ford Explorer®️ EV Games ⚡ We connected Ford Motor Company and Geoguessr champion @georainbolt to host and present the first 'Explorer®️ EV Games', bringing together 8 of the best Geoguessr gamers to guess the car's location and #FindFord. Got what it takes? Try it out yourself ahead of the games 🗺️ https://lnkd.in/eJ7z-hWT Join Ford and @georainbolt live on Twitch Saturday 3rd August 4pm BST to tune in 👉 https://lnkd.in/e5f7Z9pr

100% favourite, 0.0% alcohol Congratulations to the Diageo GB team as Guinness takes the top spot as #1 alcohol free beer in the UK. We've loved partnering on this launch, pushing the boundaries of the category to reach new audiences through social. Bringing moderation to the masses in a way that only Guinness could, only Guinness would 🤝 Write-up in the comments 👇

"It’s a masterclass in building with your community, not just for them to create authentic and engaged fandom. The strategy acknowledges that broadcasting a big top-down message doesn’t cut it, and the role of the brand is to feed the community. " Head of Strategy, Essi Nurminen spoke to Creativebrief, spotlighting the cultural phenomenon, 'brat' campaign as the epitome of community building on social. Click the link below to read the full article 🍏

Memes can drive your social strategy. Your social strategy should drive your marketing strategy. Your marketing strategy will drive your business performance. So, memes can drive business performance. Amazing to see Debra Crew, CEO of Diageo earlier this week in her F24 results call with investors credit Guinness’ community-first marketing model as fuelling the brand’s exceptional performance in tough trading conditions at the moment. Born Social 🍻