Sales vs marketing: the war wages on… 🥊 #Marketing blames sales for not closing deals; #sales argues leads aren't ready to buy. The fix? According to Leanne Brown and Ian Gotts of Elements.cloud, it’s agreeing on an end-to-end process that provides clear handoffs and makes collaboration a priority. 🤝 Read the #report we created with Salesforce Ben to explore more challenges, priorities and winning tactics for #Salesforce #ISVs: https://bit.ly/ISVreport
Branch Road
Advertising Services
London, England 1,378 followers
All brands start with a good story. We create and share your story in a unique and meaningful way.
About us
Our storytelling gives people a reason to care about who you are. All brands start with a good story. Why do you exist? Why are you meaningful? Why should others care? At Branch Road, we help you answer the ‘Why?’ by creating and sharing your story in a unique and meaningful way. We do this by producing creative content: from blogs and gated assets, to videos and animations, we create high quality content that helps drive leads, nurture existing contacts, and drive awareness. Our team of creative writers, animators, filmmakers, journalists, graphic designers, and data-driven strategists help our clients engage their audience and push leads through the sales and marketing funnel. Made up of award-winning film makers, creative directors, PR specialists, journalists, animators, designers and marketers, we have the communications industry covered. Founded by Simon Cliffe, award-winning journalist, coach and senior news leader, Simon spent over a decade understanding how to get audiences to care about stories and content.
- Website
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https://branchroad.media
External link for Branch Road
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Self-Owned
- Founded
- 2015
Locations
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Primary
Get directions
67 Clerkenwell Road
Clerkenwell House
London, England EC1R 5BL, GB
Employees at Branch Road
Updates
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The #ISV dilemma: you need more prospects, but you don’t have a vehicle for driving new leads. So, what do you do about it? Keep your fingers crossed and hope the #AppExchange eventually delivers your pipeline? Or take proactive action...? We teamed up with Salesforce Ben to create a #report detailing how ISVs can get the most out of #Salesforce, with tips from experts like Andrew Spalding of Get There Group to help guide you to success. Report linked in comments. ⬇
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Branch Road reposted this
💭Would you follow an influencer who didn't really exist? 💭As a marketer, do you see the appeal of working with AI over human influencers? 💭Can AI-influencers ever really be ‘authentic’? In the latest episode of the Branch Road AI Podcast, we’re discussing all this and more with Content Manager Ellen Barr. 🎙️ Watch now, and let us know your thoughts! 🎧 Link is in comments #influencermarketing #aiinfluencers #podcast #marketingpodcast #ai #aimodels #aitrends #influencernews
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💭Would you follow an influencer who didn't really exist? 💭As a marketer, do you see the appeal of working with AI over human influencers? 💭Can AI-influencers ever really be ‘authentic’? In the latest episode of the Branch Road AI Podcast, we’re discussing all this and more with Content Manager Ellen Barr. 🎙️ Watch now, and let us know your thoughts! 🎧 Link is in comments #influencermarketing #aiinfluencers #podcast #marketingpodcast #ai #aimodels #aitrends #influencernews
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Branch Road reposted this
Generative AI power rankings, as decided by Rhys Harker and Simon Cliffe. Explore the latest insights in the AI world — and, more importantly, which company pipped #OpenAI to the post — in the latest episode of the Branch Road podcast. Listen to the full episode now. 🎧 Link in comments.
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Generative AI power rankings, as decided by Rhys Harker and Simon Cliffe. Explore the latest insights in the AI world — and, more importantly, which company pipped #OpenAI to the post — in the latest episode of the Branch Road podcast. Listen to the full episode now. 🎧 Link in comments.
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Branch Road reposted this
Read Our New Blog: 5 Reasons to Keep Believing in Long-Form #Content in 2024. 🔥 While short videos and social snippets are all the rage, our latest blog post makes a strong case for why #B2B brands should still invest in long-form, in-depth #ContentMarketing. We break down 5 powerful benefits of long-form content: 🏆 Boost SEO Rankings 🌟 Go Viral More Easily 🔗 Drive Deeper Engagement 👑 Establish Thought Leadership 🤝 Build Brand Trust With examples from marketing giants like HubSpot, Buffer and Mary Meeker's famous Internet Trends report, we show how long-form content can supercharge your strategy. Don't miss out! Read the full blog from our Content Writer, Xavier Genest, by clicking the link in the comments. 👇
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Read Our New Blog: 5 Reasons to Keep Believing in Long-Form #Content in 2024. 🔥 While short videos and social snippets are all the rage, our latest blog post makes a strong case for why #B2B brands should still invest in long-form, in-depth #ContentMarketing. We break down 5 powerful benefits of long-form content: 🏆 Boost SEO Rankings 🌟 Go Viral More Easily 🔗 Drive Deeper Engagement 👑 Establish Thought Leadership 🤝 Build Brand Trust With examples from marketing giants like HubSpot, Buffer and Mary Meeker's famous Internet Trends report, we show how long-form content can supercharge your strategy. Don't miss out! Read the full blog from our Content Writer, Xavier Genest, by clicking the link in the comments. 👇
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What does generative #AI mean for the marketing industry? How do you quantify the cost of AI? And crucially, with advanced creative tools more accessible than ever before, should marketers simply take their work in-house? Join our Head of Global Creative Rhys Harker and Senior Marketing Manager Jack Mann on the latest episode of the Branch Road podcast to discuss all this, and more — the answers might surprise you. Check the comments to listen. 🎙 🎧 #AIinMarketing #ArtificialIntelligence #Podcast
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In marketing, buzzwords can either clarify complex concepts or muddy the waters of communication. 🎯 In our latest blog from Liam Gray, we explore the dual nature of buzzwords, so you can understand when and how to wield them effectively for clarity and impact. Link in the comments! 👇 #MarketingInsights #IndustryJargon #Buzzwords
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