New LinkedIn feature alert! Forget adding music or polls to your post. You can now add a scent to your post. This post is officially Pumpkin Spice scented.... 🍁 Ok, maybe we're lying, but it is officially Pumpkin Spice Latte season. ☕ Coffee lovers everywhere are rejoicing, and guess what, there are a lot of them. Our Food and Beverage found that coffee was the most talked about beverage online. Why does this matter to brands? The more you know about your audience, the better you can engage with them. If your audience loves coffee, why not include coffee samples in your packages? Or you can create fun BTS content around how your team has their coffees. (we're milk, no sugar FYI).
Brandwatch
Software Development
Brighton, East Sussex 74,014 followers
Consumer intelligence and social media management together in one place.
About us
Understand and engage with your customers at the speed of social. 🙌 Bringing together consumer intelligence and social media management, we help you do just that. React to the trends that matter, collaborate on data-driven content, shield your brand from threats and manage all of your social media channels with ease. 💡 🔍 Consumer Intelligence: Understand your consumers, your brand, and your market. 📲 Social Media Management: Everything you need to discover, attract, and engage customers on social media, across teams and regions. 🤳 Influencer Management: Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. With our custom product packaging, we want to pair you with the right tools and features for your business needs. Learn more: https://brnw.ch/21wBCQb
- Website
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https://brnw.ch/21wBCQb
External link for Brandwatch
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Brighton, East Sussex
- Type
- Privately Held
Locations
Employees at Brandwatch
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Cali Tran
Entrepreneur, Investor, Operator
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Pasquale A. Paolucci
Vice President, Information Technology at Brandwatch
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Kevin Virsolvy 🏳️🌈
Vice President, Global Field Marketing, @ Cision and Brandwatch
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Kim de Blanck
Deliver better experiences for employees and customers with smart telecommunications. Want to know how? Call +4521443888 or connect and ask.
Updates
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Did you know that UGC is 8.7 times more powerful than influencer content and 6.6 times more influential than branded content! 💡 If you are missing out on mentions of your brand online, you are missing out on potential high performing content that you can engage with and highlight. It's so important to see what's being said and shared about your brand; good or bad. Social listening means you don't miss a single thing.
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One thing about us is, we're gonna post the trend. (sorry not sorry). We've seen a lot of conversation on here about trends, especially over the last two weeks (demure/brat). And the use of trends on social has generated a lot of conversation. Trends are a great fun way for brands to show their personality. But there are some key things to keep in mind. ⭐ Is the trend appropriate for your brand? (Does it match your tone of voice and values? ) ⭐ Where is the trend in its timeline? (You don't want to post a trend that's already fading out... that would not be trendy.) Social listening tools, like Brandwatch, can help you track and understand trends, quickly.
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When life gives you an event filled with the best and most creative people in the business, what do you do? Interview them, of course! We recently hosted a space at Cannes Lions, and we were lucky to meet a lot of incredibly inspiring people. So we asked them what they think brands need to do to level up in marketing! Get your notepads at the ready, these insights are 💡.
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Here are some top tips from us on how you can get the best out of your social listening:👇 - Review your strategy regularly (and, as Brandon suggests below, plug in new terms.) - Look for the unexpected. Take the surprising finds from your research and look into them more.) - Use the right tools. Social listening isn't meant to feel impossible, the right tool will make the process easier. (*cough* like Brandwatch *cough*) Over 5 billion people use social media, and that translates into a lot of social data. 🤔
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🎊 Brandwatch has been named Best Social Media Monitoring Software by the MarTech Breakthrough Awards! 🎊 We are already so proud of our product and our team, and winning awards feels like the cherry on top. But it also allows us to show the world what so many of our users already know – Brandwatch is the BEST! 🏅
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We need your help to get our panel, 4 Awesome Women on Succeeding in Social, selected for SXSW 2025. 📩 Vote now: https://lnkd.in/ej2EzfiA
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How do you MEASURE SUCCESS? The metrics and insights you choose to measure your brand by, are more important than ever. Having a massive following is no longer the end goal, it's far more significant to create content that gets likes, shares, and comments. Engagement means you're targeting the right audience and your message is resonating with people. ⭐ Key takeaway: a small, engaged audience is better than a having a million followers who scroll past your content. ⭐