Bright Blue Day is a customer experience agency. We help enterprise organisations generate greater marketing ROI through the art and science of performance marketing.
External link for Bright Blue Day Ltd
Parkway House
26 Avenue Road
Bournemouth, Dorset BH2 5SL, GB
🤔 Need to identify bottlenecks in your social campaigns? We've got you covered. Our Head of Social, Anthony Newsom, takes us through the simple principles of paid digital campaigns and the key metrics you should keep an eye on to boost performance & drive real results. Want to find out more? Check out the video below 👇 #PaidSocial #SocialStrategy #PerformanceMarketing
Note to self on how to do my job post #bankholiday 🏖 . #HowTo #SocialMedia #Marketing #Social101 #PaidCampaigns
Need Inspiration for Engaging Content? We’ve Got You! ✨ Louna Raad, our social media manager, shares her top 5 tips to make sure you never run out of content ideas. From assisting creative brainstorming to staying ahead of trends, these tips will keep your content fresh and your audience hooked. Curious how it’s done? Watch the video below 👇 #contentgeneration #socialmediamarketing #marketingstrategy
MSc, Social Manager at Bright Blue Day Ltd | Driving Lead Generation Strategies with Insight-led Creative and Paid Advertising
Struggling to get content ideas? 😣 Sorry, wish I could relate 😉 - here's what I do to never run out of content ideas: 🥇 1. Stalk your industry leaders' socials - steal like an artist. 📢 2. Stalk their comment sections and look at the unanswered questions - actively listen. ♪ 3. Use TikTok's Creator Search Insights - fill-in content gaps. (that's how I got the idea to make this video 👀) 💸 4. Look at Ads Library in Paid - say bye-bye to creative testing. 🌈 5. Don't limit yourself to one competitor or one channel - get inspiration from everywhere. Let me know if you have any more tips. 👇 #socialmediamarketing #contentstrategy #contentideas
We captured our Leadership Team working hard this summer.... • working hard at resetting energies for the second half of the year • at getting some distance from the big challenges so we can find new perspectives • being inspired by new cultures and environment • creating space back at base, for others to step up • and reminding everyone that time away is essential and encouraged. We love what we do, but we love the time away too. We hope you had some great summer holiday time as well ☀️ #summerholiday #leadershipteam #creativeagency
We loved having the Cohesity team in our office where we helped to create stunning social content for their upcoming campaign. 🌟 From shooting dynamic content in our workspace as well as in Bournemouth Gardens, the entire collaborative experience was a blast and we can't wait to see the results. ✨ Curious to hear what they had to say about the experience? Listen below👇 #Cohesity #socialshoot #collaboration
We loved seeing the “Let 2 Help Offset” campaign come to life! 🎉 It’s rewarding to see how a well-thought-out finance option can be communicated so effectively across multiple channels. This campaign is a great example of how strategic design and thoughtful execution can elevate a brand’s message. We're excited for the projects to come Lucy Menaldino 💯
Let 2 Help Offset Our newest finance option at Waterside launched this season and I’ve had the pleasure of working on the campaign for it (particularly the print and out of home elements which I love!). Following the brief from the sales team, we worked with our branding and design agency Bright Blue Day Ltd to bring the vision to life, highlighting to viewers the concept of ‘Let 2 Help Offset’ and how this can make a purchase of a unit with us accessible and affordable by offsetting the owners’ running costs. The campaign was then rolled out across bus stop advertising in Looe, Cornwall, bus ads and billboards in Plymouth and for Leigh Rice's brief of ‘I want Let 2 Help Offset everywhere, on park, LOUD AND PROUD!’ I worked with our graphic designer Lou Mason to make sure it is shouted about!! Flyers, stormboards, window graphics, table talkers, on park signage, ceiling hangers, you name it, we did it. I loved working on this design project and learning how various elements of graphic design come together to deliver different messages. Bring on the next! #Marketing #Campaign #GraphicDesign
We absolutely love this! Wherever you are on your career ladder, it is so important to give space for every voice - especially those who may not always speak up. Whether it’s through thoughtful preparation, encouraging input, or providing practice opportunities. Here’s how we’re championing diverse voices in our agency: 📋 We circulate agendas ahead of time, giving everyone a chance to prepare and contribute. 📝 We offer options for written feedback, so all ideas can be shared comfortably. 🔎 We use smaller group settings to ensure every voice is heard, irrespective of seniority. 🎙️ We create practice spaces for junior team members to develop their confidence and skills. 🗣️ We host regular knowledge kitchens to encourage everyone to feel at ease in front of crowds, while talking about one of their passions. How do you encourage diverse voices in your organisation? Share your tips and experiences below. 👇 #InclusiveWorkplace #MarketingAgency #TeamCollaboration
A close friend/client once described me as... "she doesn't do the fluff". It's something I often feel has held me back - especially in a 'client services' role. Difficult conversations about budget - i am in. Hard chats about missed deadlines - i am there. Need a point of escalation or just a person to blame - i am all good. ...want to fill 10 minutes talking about me... or my weekend. WORST. NIGHTMARE! I have always shied away from small talk. Waited for others to stop talking before i started. I wouldn't say something, just to have my voice heard. And it often meant that while progressing in the agency world; I was the quietest voice in the room. So now as I sit in a position of responsibility (or power depending on your view), I think its really important to find a way to invite even the quieter voices to the table. To give them the space and confidence to contribute. Because sometimes those quieter voices can add the most value and that different view point you been hoping for. Ways i have found to encourage this internally: 📔 Share the agenda in advance (we like to think and prep) 📓 Allow comments or notes in written format (the pen is mightier than the chat) 👯 Consider smaller groups and the hierarchy of meetings (you might not see titles but others can) 👨🏫 When developing junior teams - encourage and enable practice meetings (this can be a game changer!) 🙋♀️ Teach small talk techniques (it doesn't come natural to us all and the weather chat dries up quick) What techniques do you guys find allow more varied voices to come to the table?
This August we were joined by the very talented and creative Daisy Pearson-Bennett, a 3rd year student from Arts University Bournemouth! During her 2-week summer placement, we set her a bbd brief with the prompt “Take a marketing campaign/Vintage Ad and give it a new life by making it relevant to today”. Daisy got to work on some great speculative campaign ideas, as well presenting to the creative team, learning more about copy, social and motion as well as all about the day-to-day agency life! Thanks so much for joining us Daisy Pearson-Bennett, it was lovely to have you! #creativeagency #placement #creativemarketing
I have just completed my 2-week internship at Bright Blue Day Ltd 🎉 I have had the most incredible time, learning so much about the industry and getting to work with incredibly talented people. During my time here, I was able to work on my own brief while gaining valuable knowledge from observing live briefs. Special thanks to Grace Lai-ming Reeves for looking after me during my time here. And thank you to Bobby Beardwell, Callum McQueen, Louna Raad, Rhuari Kirkwood, Oliver Gear, Leia Smith and Liam Forrest for giving me extremely valuable insights! And thank you to Alice Stevens for making this possible. I’ve put together a carousel showcasing some of the work I did during my time here!
Why do we love creating social-first video content for our clients? 1. Did you know that YouTube is the second-largest search engine after Google - audiences love consuming video content. 2. And they love sharing it, in fact, social users are 52% more likely to share video content. 3. Video content often boosts your brand’s post engagement and conversion rates. 4. Video content can also be repurposed into multiple pieces of content, making it suitable for all social channels. 5. Even Google loves optimised video content. And with video, we love that you get more storytelling space—ranging from creative styles and music options to captions, voiceovers, and creative effects. Curious to see what we’ve done? Check out this video shared by Anthony Newsom, our Head of Social. 👇
If the Olympics has taught us anything, it is that we all love a montage. 🎬💪 We've recently made one of our best social media creative, and it feels only right to release it back into the wilds of social media. CUE MONTAGE! #SocialMedia #SocialMediaStrategy #Creative #ContentCreation
In our latest Smart Craft episode, we had the pleasure of hosting the brilliant Louise Clark from Zurich Insurance.🎙️ Louise shares the current trends with Gen Z & Millennials towards financial products and provides valuable insights on how to effectively leverage platforms like TikTok to engage with these audiences. 🔊 Listen to the full episode for more in-depth discussion and tips: https://lnkd.in/gNUvPp7n #smartcraft #zurichuk #marketinginsurance
Discover how we generated 1,984 leads and closed 35 sales in just 9 months for luxury holiday home ownership. 🚀 Waterside sells luxury holiday homes in Weymouth and Cornwall where competition is fierce. Our integrated strategy to attract, convert, and nuture high-value prospects delivered: 📈 1,984 leads 💡 35 attributed sales 🌟 25X ROAS on paid social 🔍 35X ROAS on paid search Learn how our data-driven approach and innovative solutions made this success possible. Read the case study to uncover strategies that could elevate your business to the next level: https://lnkd.in/d3BwiCNW #HolidayHomes #MarketingStrategy #CaseStudy #LeadGeneration