BWP

📣 Calling all Experiential Marketing Account Managers… We want YOU! Are you full of creative ideas? Capable of managing the entire campaign process? Wanting to climb up the career ladder or use your existing skills on some fresh, new client? Then, join our award-winning destination marketing agency and help us to elevate brands with impactful, creative strategies! With The Trafford Centre, IKEA, Livingston Designer Outlet, Vinhos Des Lisboa and more… we serve a global range of clients that need your help to achieve commercial growth through integrated marketing campaigns. And enjoy the many company benefits such as company bonus scheme, summer working hours, regular (and MEGA FUN) company socials and, of course, the annual company trip abroad – we’ve crossed off Rome, Barcelona and Marbella so far! Listen to Drake 👇 and apply now > https://lnkd.in/dg4sncuE #MarketingAgency #JobVancancy #Marketing #ManagerialRole #Hiring

Our back to school campaign for The Trafford Centre really taps into that nostalgia for parents who grew up playing games like Alex Kidd, and appeals to Trafford Centre's younger audiences who love gaming 👾 It’s all about making back to school fun, interesting and relatable- think rewards, loot drops, and achievements instead of just a task! This creative style really stands out compared to competitors. Plus, it was a blast for Amy G. and the studio to try something new for digital 🙌 #TheTraffordCentre #Animation #BackToSchool #MarketingAgency

Introducing 🥁… Jacey Bunker, our Director of Culture, Talent & Operations 🙌 Jacey is a vibrant part of our team and lives and breathes our company values: Human, Brave, Passion and Impact 🧡 Get to know our agency mum and what gets her out of bed in the morning below 👇 (pssst ... it's the BWP culture) And, find out more at https://lnkd.in/e3UFSNss #MarketingAgency #CultureAndTalent #MeetTheTeam

At BWP, we can’t help but exceed client expectations 😉 We were tasked to generate awareness of new restaurant, Cafebar Nineteen62, coming to Livingston Designer Outlet in July, and drive footfall in the first opening week. We launched a VIP event for influencers and press, with the support of paid & organic social media and an email campaign. This was the most effective way to establish the restaurant as as a vibrant, entertaining & culinary experience. And, the results don’t lie 👀… • 21 pieces of total coverage (10% increase against target) • 10 press B2C pieces (100% increase against target) • 8 press B2B pieces (60% increase against target) • 100% positive influencer response (43% increase against target)  • 100% positive coverage (11% increase against target)  • 8 pieces of social content (195.1k total impressions, 128.8k total reach & 1.3k total engagements)  • CTR above 2024 average (67% increase against target) The VIP event significantly boosted media coverage as well as social media exposure for both Livingston Designer Outlet and Cafebar Nineteen62, fostering positive sentiment and raising awareness to attract new and returning customers to the centre. We were able to surpass all KPI’s, creating such a high demand that their calendars are currently flooded with bookings! 😮 We are incredibly proud of our work and look forward to supporting Livingston Designer Outlet with future offerings 🙌 #LivingstonDesignerOutlet #OpeningResults #MarketingAgency #MarketingStrategies #SocialMediaMarketing #PR

Let’s grab a glass 🍷… And cheers to our new client, Vinhos de Lisboa (Wines of Lisbon)! 🥂 We will be working with them to captivate UK consumers and the trade with their diverse terroir and standout wines, using our marketing expertise and fresh perspectives. From content and design to PR and branding, we are excited to elevate the brand to the next level. This is an incredible opportunity for us to broaden our market reach and diversify our portfolio, positioning BWP as the go-to agency for destination marketing. Back in June, our content creators, Rhiannon and Owen, took a short road trip around Lisbon to capture three pieces of content for them. They were able to foster creativity by adapting to new cultures, trends and preferences, resulting in some outstanding work (stay tuned! 👀) Rhiannon shares, “This experience was a great privilege and among my absolute favourites in my videography career. The city of Lisbon, the coast and its more rural areas offered some gorgeous landscapes and I really enjoyed learning about the wine! Vinhos de Lisboa are a fantastic client to work with and their passion about wine really shone through in the content we created. As a team, we’ve learned a new process in terms of creating larger scale, lifestyle content. As the majority of our clients are in retail, this really was something different in terms of our approach and video style, and we’re excited to continue this in the future!” Check out their experience below 👇 and read more about our new client at https://lnkd.in/ehYYq5j2

DINO-mite results at The Trafford Centre's Jurassic World: The Exhibition 🦕 The pressure was on to create content supporting one of the fasted-selling international exhibitions - not only did we deliver, but we also reached millions 👀 Across all four platforms, we achieved 🥁… Over 2.8 million impressions, reached over 2.3 million accounts and over 116k engagements across 13 pieces of content! This includes: • 5x Instagram posts, 2x brand collars with JWE and 12x Instagram stories (369,917 impressions, 229,942 reach & 12,082 engagements) • 3x Facebook posts (966,769 impressions, 931,916 reach & 49,964 engagements) • 2x LinkedIn posts (62,957 impressions, 19,440 reach & 1,366 engagements) • 3x TikTok’s (1,405,480 impressions, 1,188,000 reach & 52,944 engagements) We also received over 1.2 million views in the Jurassic World: The Exhibition opening TikTok - see below! 🙌 Social media is very fast-paced and reactive, so we prioritise social-first content that stands out, follows trends and is favoured in the algorithm. We attract users to the page, building an engaged community that is eager to stay updated with future content. And, these results are a testament to the team’s drive and dedication to produce engaging content 👏 #TheTraffordCentre #JurassicWorldExhibition #SocialMediaContent #MarketingAgency

Despite the rainy days, we made it our mission to keep the summer spirit alive and footfall high in shopping centres across the UK by striking the right chord with different audiences ⚡️ At The Trafford Centre, we brought the Jurassic World Experience to life with a DINO-mite campaign that had families roaring with excitement. Over at Eldon Square we created the perfect summer escape, enticing adults with refreshing cocktails while keeping the kids entertained with free activities. And, while world records were being broken left, right and centre in Paris, we kept visitors at The Boulevard in Northern Ireland focused on achieving their own personal bests. From billboards to digital displays, social media, our ads have been impossible to miss, driving engagement and keeping the momentum strong 🙌 #MarketingAgency #SummerCampaign #ClientWork

July was SO much fun! ✨ To kick off the month, we had 5 new business wins 🎉 . We got shortlisted not for 1 but 4 UK Agency Awards, Don't Panic Events. We onboarded 5 new members of staff 🫶🏻. Check out any job opportunities here https://lnkd.in/d33SqZp Wrapping up the month, we treated our bawlers to a summer social at Henley Royal Regatta 🕺🪩🥂.

Who said dinosaurs are extinct 👀? Gates To Jurassic World: The Exhibition is now open at The Trafford Centre Following the phenomenal success of recent sold-out European engagements, this enormous and immersive experience celebrates 30 years of one of the biggest blockbuster franchises in cinematic history… Jurassic Park 🦖 It’s renowned as one of the fastest ever selling exhibitions since its initial launch in Melbourne, Australia, with other eight million tickets sold. Since then, it has opened its gates to numerous big cities around the world such as Sydney, Toronto, Houston, San Diego, Chicago, Paris, Shanghai, and most recently Mexico City. But the Trafford Centre exhibition has gone one step further, by introducing new dinosaurs for guests to encounter and taking the experience to whole new level. The exhibit welcomes visitors to walk through the iconic “Jurassic World” gates, explore richly themed environments, encounter a life-sized Brachiosaurus, Velociraptors, and the most fearsome dinosaur of all, the mighty Tyrannosaurus rex. Simon Layton Centre Director at Trafford Centre, said: “We’re passionate about creating extraordinary experiences for all of our visitors, so the arrival of Jurassic World: The Exhibition to the Trafford Centre – its first time in the North - is hugely exciting. This experience promises a fun-filled day, roarsome day out for all the family!” So, what has BWP done to support the launch? 🎟️ Delivered an exclusive email campaign to Pulse members to secure early bird tickets 🏆 Set up and managed a competition for a family of 4 to win tickets to the VIP opening 📱Curated dynamic media support on paid social and search 🤳Created engaging social-first content to drive visitors to attend 📈 stay tuned for more… Not only is this a fantastic opportunity for the Trafford Centre to enhance shopping experience with an unforgettable blend of shopping and entertainment, but it also allows the centre to engage with the local community, providing educational opportunities and family-friendly activities that enhance community relations. And, by associating the Trafford Centre with popular and high-quality entertainment, it internationally recognises the centre as a premium destination for retail, food and leisure 🙌 Find out more at https://lnkd.in/eJBhk8UC

We're growing! Meet some of our lovely new starters who have joined the BWP team over the past month💫 Explore exciting career opportunities at https://lnkd.in/d33SqZp today 🤗 #NewStarters #Hiring #BWPGroup #MarketingAgency #DestinationMarketing