First Class of the Cannes Lions cMBA
These past few weeks have been intense, diving deep into the rich content curated throughout the 70+ year history of the world's largest creativity festival, Cannes Lions. In this Creative MBA, I had the privilege of learning directly from the legends shaping global advertising today. I had the opportunity to engage with renowned names such as:
Anselmo Ramos : Co-Founder and CCO (Chief Creative Officer) of GUT, an independent agency with a global presence. Anselmo is known for his creative work on award-winning campaigns and his role in building global brands.
Kate Stanners : Global President and CCO (Chief Creative Officer) at Saatchi & Saatchi. Kate is one of the most respected creative leaders in the industry, with a long history at the agency, where she leads the creative vision for international campaigns.
Fernando Machado : CMO (Chief Marketing Officer) of NotCo, a food technology company focused on creating plant-based products. Fernando is widely recognized for his previous work as CMO at Burger King, where he led campaigns that redefined the brand.
Harjot Singh – Global Chief Strategy Officer at McCann and McCann Worldwide Group.
@hosy paul – Chairman and Chief Creative Officer at BBDO.
Multi-Lion winners susan hoffman Co-Chairman and Chief Creative Officer at Wieden+Kennedy
Vicki Maguire , Chief Creative Officer at Havas London
Natalie Lam – Chief Creative Officer at Publicis Groupe APAC.
Ali Cheikhali – Creative Strategy Lead at Google Nancy Crimi-Lamanna – Chief Creative Officer at FCB Canada
Eve Rémillard Larose – CEO at TBWA\Group Canada.
Sandro Gelashvili Head of Creative Works, Google.
Quinnton Harris – Co-Founder and CEO at Retrospect.
Mari Albuquerque – Creative Director at David SP
Ajay Thrivikraman - Chief Creative Officer at Publicis Groupe
Each module provided insights revealing what it takes to create impactful campaigns—those that not only win awards but also define trends, transform brands, companies, and drive the industry forward. In the end, I received a certification that is much more than just a piece of paper—it's a badge of excellence from the LIONS brand.
The first cMBA cohort was incredible and connected me with a global network of creatives who share the same passion for making a difference through creativity. I am excited to apply everything I've learned, share it with my team, colleagues, and apply the learnings to the challenges presented by my clients, continuing my journey now with even richer experience.
Thanks to Simon Cook , Steve Latham , Claire Bridges MSc , Jenni Middleton , and the entire Learning Lions team for their support and dedication to all cohorts of this historic and emblematic edition of the cMBA. Hope to see you soon at the French Riviera.
#CannesLions #cMBA #Creativity #Marketing #Advertising #Innovation