The England men's team’s triumph over the Netherlands on Wednesday has sparked a surge in last-minute travel interest, with searches for travel to Germany soaring by 562%! 🇩🇪 ⚽️ 🏴 Even for fans without tickets, the lure of the atmosphere outside the stadiums and across the country is enough to drive strong interest in spontaneous travel. ✈️ For brands in the travel industry, this shows how powerful it can be to anticipate these surges in demand among passionate fans as tournaments reach their climax. #SearchIntelligence #Data #Travel
Captify®
Advertising Services
Real-time audiences, programmatic activation, and unique insights and measurement - all fueled by Search Intelligence.
About us
As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real-time audiences and insights, fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands. Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations and mindsets. Search behavior provides a view into consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield and consumers the most relevant digital experiences.
- Website
-
https://www.captifytechnologies.com/
External link for Captify®
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Search Intelligence, insights , Cookieless, and Audiences
Locations
Employees at Captify®
Updates
-
Yesterday we celebrated 13 years of Captify®! 🎉🎉🎉 We threw an epic games night filled with laughter and lots of friendly competition. From classic board games to darts and foosball tables, the evening was packed with fun activities that brought everyone together! 🎲 🎯 🕹 Cheers to 13 years of #BuildingThisTogether and here's to many more years of making lasting memories and reaching new heights! ❤️
-
-
Are you as excited about the European summer of sport as us? Have you also tuned into "Welcome to Wrexham?" ⚽ Searches for Sports documentaries have tripled in the past year providing a gateway to live sport for Gen Z. The rise of emotive athlete storytelling sports documentaries like “The Last Dance” and "Drive to Survive” have created an audience shift in live sport. The journey to victory, the human struggle, the behind-the-scenes rawness all craft a narrative that Gen Z can get behind because they feel deeply connected to the athlete and want to continue to support their journey. Captify®’s search intelligence data reveals that after watching a sports documentary, Gen Z are: 🏁 17x more likely to tune into live sports 🏁 16x more likely to engage with branded sponsors 🏁 4x more to follow athletes Want to engage your brand’s ever-shifting audience over 2024’s biggest sporting moments? Reach out to us: [email protected] #Captify #ShiftHappens #GenZ #AdTech #SearchIntelligence
-
Today marks the UK General Election 🗳️ But what can the shifts in consumer search behaviour tell us about what voters—and indeed consumers—have on their minds as they head to the polls? And what can brands learn from this? We’ve delved into our onsite search data to uncover the most significant trends observed in the run up to this election. Read Captify®'s newly released trends piece to find out more: https://lnkd.in/eHwe5-uA #consumerinsights #searchtrends #searchintelligence #shifthappens
-
The Captify® Australia team hosted a “Mood Shifting Spin” for some of their most energetic GroupM clients this morning! 💥 What do you do to shift your mood in the middle of winter? Knowing how a consumer is feeling is just as important as understanding who they are. Consumers make emotionally-driven searches every day and with machine learning we classify search signals to help brands discover and connect with audiences based on what they’re feeling in real-time. Would you like us to bring your team a mid-winter recharge moment when they need it most and learn more about Mood Targeting? 💜 Hit us up for a spin - [email protected] Gabby Mansour Mary Jo Surek Napasuda Pimthepa Rachel Bierley Chris Santoso Krish Raja Naphaly Siackhasone Alexander Soetrisno Shannia S. Jelynne Go Lorena Garcia Aranega Prerna Gahlawat Thea Yuan Lilly Morgan #captify #adtech #shifthappens #searchintelligence #moodtargeting
-
-
🌴 Curious about Cannes? Get the inside scoop at sfBIG's upcoming event. Join us as Captify®'s SVP of Sales, Rachel Klausner, teams up with industry experts from Yahoo, Lenovo, Digitas North America, Carat, and more. This stellar lineup of speakers will delve into the hotly-discussed topics and trends on the agenda at Cannes, and explore why the festival offers unique opportunities to connect with the world's advertising industry. Don't miss out—grab your ticket below. #cannes #networking #industryevents
We are thrilled to announce the upcoming event on 7.10.24, "Mystery of Cannes: Content Unpacked." With an all-star lineup of guest speakers, we will delve deep into the highlights of the renowned Cannes International Festival of Creativity. Tickets are available at www.sfbig.org/events. Charlotte Cordova Rick Corteville Tony Gemma Kiersten Hazard Rachel Klausner Danisha Lomax Saqib Mausoof Tommy Means Mike Parker
-
-
And that's a wrap for Captify® at Cannes 2024 😎 We had an unforgettable week connecting with clients, partners and industry friends from all corners of the globe through insightful content sessions and networking events at the Captify Villa. A huge thanks to everyone who joined us, especially the leaders who shared their expertise on addressing industry shifts, including cookieless, curation, the growth of CTV, and more at Captify's VIP Lunch—as well as those who attended our Poolside Soirée. We're also proud to have been part of the Digital Leading Ladies Lunch, supporting digilearning and their talent from #GirlRise. Until next year Cannes 🌴 you've been a blast! #captifyatcannes
-
-
-
-
-
+2
-
-
Help! We need to get our Australian Managing Director Krish Raja out of Jail today. ⛓️ 70+ people from the industry will be getting locked up overnight tonight as part of the UnLtd. Adland Bail Out event. The purpose of this event is to raise funds and awareness for breaking the cycle of youth incarceration. Did you know? • 8,982 young people aged 10-17 were under youth justice supervision during the year in Australia (AIHW, 2023) • Whilst First Nations people represent only 4% of Australian population, 57% of young people in detention are First Nations young people (AIHW, 2024) • Imprisoning young people causes a ‘revolving door’ of incarceration with 85% returning within 12 months when released from sentenced detention (AIHW, 2023) • It costs over $1 million per year, per young person in prison in NSW (NSW Parliament, 2023) In order for the inmates to be released, they need to raise $1,250 bail each and the countdown is on. Use the link to donate and bail them out of jail - https://lnkd.in/gj6fiuzn
-
-
Did you feel a strong need to recharge after attending an epic ad festival? 🔋 That feeling of happiness, knowing you missed out on party invitations, new opportunities, or the latest social media updates and influencer trends because you intentionally disconnected, is called JOMO (Joy Of Missing Out) Gen Z tends to unwind with a digital detox, whereas Millennials prefer connecting with close friends to fill their energy cups. Uncover more shifting audience insights by reaching out to [email protected] #captify #searchintelligence #adtech #shifthappens #moodtargeting
-
"It feels like the traditional media model is breaking quite significantly. There are clients walking away from all forms of mass media to move spend through [more targeted] digital channels. A couple of years ago you would not have seen a large brand do that.” Shift in the industry is happening, and for those who want to catch their breath after a shaky few years, think again. Captify® Australia’s Managing Director Krish Raja hosted a panel discussion B&T's Cannes in Cairns event alongside PHD’s Simon Lawson GAICD iProspect’s Marcelle Gomez and ex-Googler Paulo Maranhao. Read on to stay ahead of the industry shifts. https://lnkd.in/g6DFwCjr #shifthappens #captify #cannesincairns #adtech
Shift Happened At Cannes In Cairns
https://www.bandt.com.au