Citizen Good

Citizen Good are hosting MarketingKind's July event tomorrow, with Caroline Bates interviewing the inspiring Jon Miller co-author of the Activist Leader: a new Mindset for doing business and founder of Open For Business. They'll be exploring activism and innovation in business, focusing on leadership, disruptive thinking and problem solving and what it takes to have an activist mindset. You'll also have a chance to unpick your own activist leader persona! We kick off at 6pm sharp. Looking forward to seeing some Marketing Kind folks in person in the studio and online too! #Activistleader #Citizenbrands #webinar #sustainablebusiness #event #beaforceforgood

Are you ready to raise the bar on sustainability in the drinks industry? 🍷🍻🍸🍾 Join our own Caroline Bates and a stellar line up of panellists on Monday 17 June at 1pm GMT where we will delve into the urgent need for sustainability in the drinks industry, and valuable insights and strategies for driving positive change. Don't miss out on the discussion! Follow the link in the comments and secure your spot Meet the panellists! Stephanie Jordan-Balmforth iain mcpherson Gemma Wakeham Russ Wakeham #wonderworks #citizenbrands #beaforceforgood #webinar

Waterhaul exemplifies the theme "Catalysing Action for Our Ocean & Climate." 🌊🐟 Their efforts in transforming ocean plastic into fashionable eyewear highlights how innovative solutions can drive positive environmental change and promote sustainability. Waterhaul are an eyewear company based in Cornwall, UK, that is tackling one of the most pressing environmental issues—ocean plastic pollution. Waterhaul tackles ocean plastic pollution by recovering "ghost gear"—lost and discarded fishing equipment—from UK shores, which is the most prevalent type of ocean macro-plastic. Waterhaul not only removes ghost gear from the UK shoreline but transforms this harmful waste into stylish, high-quality sunglasses. ✔️ Made entirely from repurposed ghost gear. ✔️ Sunglasses come with a lifetime warranty on their frames. ✔️ Circular Economy: Any frames that are damaged or reach the end of their life are recycled back into the supply chain, ensuring minimal waste. 📣 Sunglasses are a prominent fashion accessory, making them an excellent medium for raising awareness. 😎 By wearing Waterhaul sunglasses, consumers can start conversations about ocean pollution and the importance of sustainability. Waterhaul's model demonstrates that addressing environmental issues can go hand-in-hand with creating high-quality, desirable products. Their commitment to a circular economy and sustainability underscore how they are an inspiring Citizen brand - demonstrating how businesses can contribute to ocean and climate action. ♻️ 🌊 #OceanLife #WorldOceanDay #CitizenBrands #Circularfashion

On today World Ocean Day 🌊, we’re spotlighting this year’s theme ‘Catalysing Action for Our Ocean & Climate’ by highlighting a number of brand initiatives from Citizen Brands. Our first spotlight brand is Sheba, Mars's beloved cat food brand. 🐈 Our planet faces an urgent climate crisis, and the health of our oceans is critical in combating this threat. Sheba has been making waves since 2021 with its Hope Grows initiative, the world’s largest coral reef restoration programme 🪸🪸🪸. Sheba has pledged to restore over 185,000 sq metres of coral reefs by 2029, an effort that underscores the interdependence of all life forms – from our feline friends to marine ecosystems. At the heart of this initiative is Hope Reef, a 150-ft-long restored reef off Salisi’ Besar that spells out the word HOPE, visible from space. This beacon of restoration demonstrates the power of human innovation to address environmental challenges. 💗 Scientists warn that 90% of the world’s tropical reefs could vanish by 2043, threatening the survival of 25% of all marine species. Sheba’s use of ‘reef star’ technology in reef restoration shows that solutions to man-made problems are within our grasp. 🐠 Sheba’s mission goes beyond restoration; it aims to inspire governments, businesses, and communities to join the cause. By taking the lead, Sheba is creating ripples of change that can grow into waves of collective action for ocean health. Let’s celebrate World Ocean Day 🌊 by acknowledging Sheba’s extraordinary efforts. Together, we can protect and restore our oceans, ensuring a vibrant, healthy planet for all species. Here’s to making HOPE visible from space and beyond! 🌌🪸

Todays's new research from University of Leeds authored by over 50 leading international scientists reveals that human-caused global warming is advancing at 0.26°C per decade – the fastest rate since records began. 🧑🔬 📈 This alarming trend underscores the urgent need to reassess the impact of business on both people and the planet. 🌡️ 🌍 In light of this, our upcoming conversation on sustainability couldn't be more timely. 💬 We're excited to announce the 'Raising the Bar on Sustainability' Wonderworks webinar, is rescheduled to Monday, 17 June at 1pm. Thanks to everyone who has already registered. This webinar promises to be a crucial platform for people in the drinks industry to discuss how businesses can elevate their sustainability practices and make a meaningful difference. Join us as we delve into strategies and insights to combat climate change and promote a sustainable future for all. Don't miss this opportunity to be part of the solution. 👏👏   The webinar will be hosted by eco-warrior and industry visionar Stephanie Jordan-Balmforth, the powerhouse behind Avallen Spirits | BCorp & Drinking Out Loud Wine & Spirits Consultancy . Joining her will be industry experts: Gemma Wakeham & Russ Wakeham - Founders,Two Drifters Distillery iain mcpherson - Sales Director EMEA, ecoSPIRITS And, our own Caroline Bates - Founding Partner, Citizen Good   We hope to see you all there! 👏👏 link in comments #WonderNETwork #RaisingtheBar #SustainableDrinks #SustainabilityWebinar #Jointheconversation #CitizenBrands

Today we celebrate World Bee Day 2024, 🐝🐝🐝 a day established by the United Nations to highlight the vital role of bees and other pollinators in our ecosystem. It raises awareness about the importance of bees, the threats they face, and their contribution to sustainable development. Why does World Bee Day Matters? Bees are indispensable to our food production and biodiversity. They are responsible for pollinating one-third of the world’s food crops, including 75% of leading global crops like apples, beans, and strawberries. Without bees, our diet would lack variety and nutritional value, leaning heavily towards staple crops such as rice, corn, and potatoes. The decline in bee populations poses a direct threat to food security and biodiversity, making it imperative to take immediate action. How Key Stakeholders Can Support? Citizens: 🧑🤝🧑 🪴 Plant Diverse Native Plants: Provide continuous food for bees. 🧪 Avoid Pesticides: Use natural alternatives in your garden. 🐝 Support Local Beekeepers: Buy local honey and other bee products. 📣 Raise Awareness: Share information within your communities. Farmers and Beekeepers: 🧑🌾👩🏿🌾 🧪 Reduce Pesticide Usage: Opt for safer alternatives. 🌾🌽🌿 Diversify Crops: Plant a variety of crops and create hedgerows. Governments and Decision-Makers: 🗳️ 🦺 Enforce Protective Measures: Implement policies and incentives to safeguard bee populations. 📢 Involve Local Communities: Engage local and indigenous communities in decision-making processes. 👐 Promote Collaboration: Work with national and international organizations to monitor and support pollination services. By supporting these efforts, we can protect our pollinators, ensuring a sustainable future for all. To learn more about what you and stakeholders can do, and see how brands are supporting bees and biodiversity, to get inspired check out today’s Citizen Good blog. What’s your brand doing to support nature, biodiversity and bees? 🐝🐝🐝 #WorldBeeDay #Savethebees #Beengaged #citizenbrands https://lnkd.in/evPUqRTg

Imagine a bold new era for UK businesses — a future where profit isn't the sole pursuit, but where companies are legally bound to benefit everyone: workers, customers, communities, and the environment. This vision is at the heart of the Better Business Act (BBA), a revolutionary piece of legislation that seeks to rewrite the rules of corporate governance. Today is #BetterBusinessDay - a day to celebrate those businesses shaping a future where business success is defined by positive impact alongside financial outcomes. By amending section 172 of the Companies Act, the BBA will shift the paradigm from shareholder primacy to stakeholder inclusivity. It means businesses must consider the broader impacts of their decisions, making sure they serve the interests of society and the planet alongside those of shareholders. Joining the Better Business Act coalition means embracing four powerful principles. 1. Aligns the interests of shareholders with the needs of wider society and the environment, setting a new standard for fiduciary duty. 2. It empowers directors to prioritise all stakeholders when making decisions, giving them the mandate to act in the best interests of everyone impacted by their choices. 3. It makes stakeholder consideration the default for all businesses—no longer optional but essential. 4. It requires businesses to transparently report on their efforts to balance people, planet, and profit in strategic or impact reports. This isn't just about corporate governance; it's about catalysing a cultural shift in business—a shift towards responsible, sustainable practices that benefit us all. The Better Business Act isn't just legislation; it's a blueprint for a brighter future where business success is measured by more than just profits—it's measured by positive impact. Join us in shaping this transformative journey towards a more equitable and sustainable business landscape. ✍️ Join the movement for better business today by signing up to support the hashtag #BetterBusiness Act – https://lnkd.in/dtiQYz8 🗣️Already a supporter? Help spread the word – reshare this video and tag a business who you think needs to hashtag #BackTheAct. Mary Portas | Portas | Chris Turner | B Lab UK | Safia Minney, MBE FRSA | Luke Boase | Lucky Saint | B Corp™| Amy Clarke | Tribe Impact Capital

🐝 On World Bee Day, let's buzz about sustainability in the drinks industry! 🌿🐝   Whether it's about reducing carbon footprints, sourcing ethically, or packaging sustainably, prioritising eco-friendly practices in the drinks industry can set your brand apart in a competitive market, marking you as a leader in sustainability. 🌿🥂   In an age where consumers demand transparency and accountability, sustainability isn't just a trend – it's a cornerstone of brand identity, reflecting your commitment to the planet and future generations.   Join our own Caroline Bates along with an amazing line up of trailblazers; Stephanie Jordan-Balmforth, iain mcpherson, Russ Wakeham Gemma Wakeham Laura Schacht on Monday, 20th May, as we explore the path to eco-friendly imbibing and how drinks brands can enact positive change. 🌍💡   Register in the comments to hear from the line-up of sustainability champions!    Drinking Out Loud Wine & Spirits Consultancy Two Drifters Distillery Beam Suntory ecoSPIRITS WonderWorks Consulting Avallen Spirits | BCorp Citizen Good #citizenbrands #beaforceforgood #sustainabledrinks #webinar #wondernetwork

In our Earth Day finale, we're spotlighting Corona as a shining example of a citizen brand in action. Back in 2021, Corona achieved a remarkable feat – becoming the first global beverage brand with a net zero plastic footprint. This means they recover more plastic from the environment than they release. Their journey started way back in 2008 with beach clean-up initiatives, and since then, Corona has ramped up their efforts, working tirelessly to protect our oceans and beaches from plastic pollution. What sets Corona apart is their holistic approach. They've gone beyond surface-level actions, partnering with stakeholders across their eco-system to drive real impact. From transforming packaging to collaborating on sustainability initiatives with their supply chain partners, Corona is redefining what it means to be a responsible corporate citizen. Corona's story is a testament to the power of purpose-driven brands. They've proven that by aligning passion with action, businesses can lead the way towards a cleaner, greener future. So it's no surprise they were recently named the Most VALUABLE and FASTEST GROWING beer brand in the world, according to Brand Finance 2024 Global 500. Let's raise a glass to Corona – a true trailblazer and Citizen Brand in the fight against plastic pollution. #Citizenbrands #netzeroplastics earthday2024 #Corona

https://lnkd.in/dmajrjYu Today, in our Earth Day week blog series we are putting the spotlight on Ocean Co's Impact engine—an initiative driving significant change for our oceans. This engine powers Ocean Bottle’s reusable products and partners with brands like GAIL's Bakery’s, Deutsche Bank, and Red Bull to fund vital ocean health projects in the global south. Ocean Co’s Impact engine has facilitated the collection of over 13 million kilograms of ocean-bound plastic, benefitting 8,700+ coastal communities. It goes beyond mere clean-up; it transforms lives in vulnerable areas. Partnering with coastal collectors, Ocean Co provides resources to remove plastic from waterways before it reaches the ocean. Collectors receive fair compensation and access to essential services like healthcare and education. The collected plastic is responsibly recycled or upcycled, ensuring zero waste to landfill. Since inception, Ocean Co has funded clean-ups across 345 sites, directly benefiting 6,489 families. This impactful work shows that sustainability is action, not just a concept. Let’s celebrate this citizen brand and make waves of change together. #plasticsvsplanet #earthday2024 #citizenbrands #beaforceforgood #sustainability #purposebrands #impactbrands