Clearly PR

Mind your language: Our Meg has penned an incredible piece about the need for the media - given their responsibility as messengers - to take greater care in how they label news and events. Mis-labelling can be dangerous: https://lnkd.in/et3CuaQY

Spokesperson quotes are a PRs primary tool for getting clients into press. If you’ve ever worked with a PR agency before, you’ll know that having a rostrum of quotes on hand helps them secure time sensitive media coverage, and they will often seek your thoughts on your industry know-how. And that is because your thoughts, as an industry leader, are an invaluable resource to journalists. Here’s what to include to get the most out of your quote: 🔸 Keep it focussed – make sure your quote is relevant to the subject matter. 🔸 Make it useful – think about what value you can add to the story. 🔸 Use your voice – your quote should be your opinion and unique to you. Contact our MD @Paul at [email protected] to discuss how we can help you share your industry expertise.

It's now three weeks on from the beginning of the unrest seen in the UK in July.    As the dust begins to settle, we have a unique opportunity to reflect on what took place and dissect how it was reported in the media.   Our Senior Account Manager, Meg Palmer, examines the importance of language when reporting on these events, and how it can influence the way a story is perceived. https://lnkd.in/et3CuaQY

Clearly PR has launched a free 30 minute online PR consultation for fellow B Corps wanting ideas on how to start, enhance, or advance their organisation's PR. 10 B Corps have signed up in just a week and they cover a wide range of sectors, from fashion, law and recruitment, to digital media, food manufacturing and fitness. Since gaining certification in 2021 - one of the very first PR agencies in the UK to do so - Clearly PR has been committed to helping other B Corp businesses to effectively communicate their sustainable and social stories to the media and their customers. By default, these businesses actually encourage other businesses and organisations to consider their environmental and social impact; thereby, creating a domino effect. So, if you are a B Corp and want to get your business's news 'out there,' click the link below to see what the session involves. There is a link on the page to schedule your free 30 minute slot plus links to various articles and videos we've created to help you make better informed PR decisions. https://lnkd.in/eb_YN2T7

The first paragraph is the most important part of your press release. The headline may grab a journalist’s attention, but the information you provide next is what a journalist uses to decide whether to keep reading. Press releases work backwards. You don’t want to save the most interesting part for the end or reveal the story as you go. All the most important parts should be in the first two to three sentences. But there’s a simple formula to get this right. Cover the 5Ws in your first two sentences to make a journalist happy: 🔸 Who – we need the name of you organisation at least, and your spokesperson if they are important to the story. Include their name and position in the company. 🔸 What – include a one sentence summary of your story based on your headline. 🔸 When – if you’re discussing an event, you need the date. You should also ALWAYS include the date you send out your press release. Include this first, using ‘DATE:’ to start your release. 🔸 Where – again, if discussing an event, you need to include the location. If you’re writing a regional or national release, include the location of the organisation so journalists can put you in perspective. 🔸 Why – the journalist would like to know why this piece of news is important. Tell them plainly why it matters, and why it has happened now. Getting the first paragraph right in your press release is the key to attracting a journalist’s attention and gaining media coverage. For support with your press release, or to gain some invaluable PR advice, get in touch with our MD @Paul at [email protected]. 

Clearly PR has launched a free 30 minute PR consultation for any B Corp business wanting ideas on how to build their brand, attract new customers, and grow their bottom line. Full details and sign up here: https://lnkd.in/eb_YN2T7 #bcorp #pr #branding #esg

Earning B Corp status is a valuable business tool – our research demonstrates that more than half of business and career decisions are influenced by certifications like B Corp. Here are 5 tips to effectively communicate your B Corp status to customers and clients. 🔸 Show off Display your B Corp status everywhere to remind people that you’ve earned it. This will instil your purpose-led identity into their minds. 🔸 Be transparent Demonstrate your commitment clearly – no one wants bragging, so use data and reports to show your positive impact. Have a dedicated page on your website to talk about your ESG work. 🔸 Tell stories Share authentic stories about your mission, values and impact. Use real-world examples and testimonials to show clients what they’re buying into. 🔸 Collaborate The whole point of B Corp is to show that we’re stronger together. Work with other purpose-led businesses to demonstrate collective commitment and raise your impact. 🔸 Educate customers Don’t assume all your customers know what B Corp is or why it matters. Provide educational content about your ESG work and offer opportunities for discussion. For more support with your ESG comms visit our website below. https://lnkd.in/eB5UjU7W

There is a simple way you can stand out from your competitors when trying to gain your target audience’s attention. Add value and do less. Everyday we are bombarded with sales pitches and advertising and have learned to ignore slogans and images that don’t seem in any way useful. However, if you want people to buy into your brand, you need to demonstrate how you can make their life better. Adding value to your comms strategy shows clients your: 🔸 Expertise 🔸 Experience 🔸 Industry authority 🔸 Trustworthiness To learn more about why it is so important to demonstrate your value in you PR and marketing, read our article below. https://lnkd.in/eDBDkcu4

If you’re a newly certified B Corp, great job! Welcome to the club. But be warned, it might be harder to spread the word about your new status than you think. There are now well over 3000 B Corps in the UK and that figure is rising everyday. When we became a B Corp in 2021, there were only 450. This is great news for the B Corp community as it offers more opportunity for collaboration and a greater understanding of what it means to be a purpose-led business. But the press is now inundated with B Corp news, and your announcement may not be the most interesting thing in the pile. There are several strategies you can take to stand out to your target media, as long as you get your angle right. In the video below, our MD Paul MacKenzie-Cummins MCIPR will talk you through how to find the right hook for your B Corp announcement so you can properly show off your B Corp status. Contact Paul at [email protected] to discuss ESG comms support.

The Olympics is the biggest international event in the world – it’s an opportunity for nations to make their mark and demonstrate their brilliance. But there have been a few PR errors from the Parisian organisers. For example, if you are hosting the Olympic Opening Ceremony, you should make sure to get the names of the countries you are hosting correct, for starters. And make sure you don’t insult anyone religious. Events are a very useful PR tool, but there needs to be adequate preparation for it to all go smoothly. Make your event relevant, make it useful, make it entertaining, and respect your guests. https://lnkd.in/eTwVtNRU