Covatic

🚀 Exciting news from Covatic! We’ve just launched our Audience Linking solution, a game-changer for media owners looking to effectively pool and target audience cohorts across platforms without the use of third-party cookies. 🔒 Our innovative approach recognises anonymous users across various apps and services in a privacy-secure and scalable way. Audience Linking by Covatic does not rely on third-party cookies. It seamlessly integrates with first-party or pan-publisher IDs and can function effectively even in environments where no IDs are present. 💡 The encoding or ‘hashing’ system utilised by Audience Linking ensures that all data is secure and cannot be linked back to an identifiable user. When devices connect to our Private Audience Matrix, we can safely link audiences, offering a comprehensive view of user habits across mobile apps, CTV apps, Alexa skill, or websites. As Daniel Pike, our CPO, says: “Relevancy is key for both media owners and advertisers in today’s privacy-focused landscape. Our Audience Linking solution provides a pooled view of an anonymous user’s interests, allowing clients to link ads to actions more effectively.” We've worked closely with our clients to develop this solution, and we're really proud to offer this highly effective and sustainable way to reach audiences and boost ROI for advertisers. Join us in transforming audience targeting. 🌟 Check out more details in our press release here! #AudienceLinking #PrivacyFirst #AdvertisingInnovation #Covatic #adtech #media #advertising

Excited to share that we'll be at DMEXCO 2024 - don't miss the chance to connect. Drop us a comment below, DM or send us a message at: [email protected]

A few months ago, our CEO Nick Pinks sat down with MarTech Cube to dive into some of the hottest topics in ad tech right now. 📈 Curious? Check out the interview for some valuable insights and strategies to keep you ahead of the game! 💡 #AdTech #Advertisingtech #SmartSpeakers #MarketingStrategy #Innovation #Media #MartechCubeInterview #EthicalAdvertising

As our CPO Daniel Pike put it: "...cookies are toast as a scaled solution." Thanks for sharing this Jon Suarez-Davis (jsd). Great insight from Scott Brinker for EMARKETER. 💡 Full article ▶ https://lnkd.in/eFcSQa-5

Meet another amazing Covatic Pioneer! Every successful idea and exciting business is powered by a remarkable team. It's not only about technology or products; it's the people who embody our values that truly matter. Huge thanks to John Episcopo, our Covatic Pioneer! 🎉 #covatic #team #adtech #innovation

🚀 Yesterday, our CEO, Nick Pinks, announced our new Audience Linking solution, specifically designed for media owners aiming to pool and target audience cohorts across platforms without relying on third-party cookies. This innovative "clean room-lite" solution provides a suite of advanced features designed to enhance the capabilities and performance of both publishers and advertisers. It seamlessly integrates with any type of first-party or pan-publisher ID and can function effectively even in environments lacking IDs. Join us in our mission to transform audience targeting! Get in touch: https://lnkd.in/egEuKG_W 🚀 #AudienceLinking #PrivacyFirst #AdvertisingInnovation #Covatic #AdTech #Media #Advertising

It has only been a week since Google announced its plans to retain third-party cookies. 🍪 While we still don’t have all the details and there’s some uncertainty, it’s clear that there’s a lot of alignment across the industry. The main takeaway? We really need to embrace the tech alternatives, such as Covatic, that have emerged over the last few years. Now isn't the time to ease our efforts regarding a cookieless future. As an industry, we must ensure that we are guiding our strategy and operations in the right direction. This morning, I read an article by Matthew Rance that ties in well with what our CPO, Daniel Pike shared last week. One key point highlighted by Dan and underlined in Matt's piece is that last week’s announcement does not imply that third-party cookies remain a viable option for scalable ad targeting. From what we’re seeing and what Matt discusses, the quality of data from third-party cookies is likely to drop as less information gets collected. Plus, ongoing misattribution issues will just make it tougher to create effective lookalike audiences that extend reach with such limited data. Take a moment to give the article a read! ⬇ You can also check out Dan's piece here: https://lnkd.in/e6ku_u22 #AdTech #DigitalMarketing #Innovation #advertising #Google #cookieless #Privacy

🌎 Charity Day: Cleaning the River Trent 🛶 Last month our Operations Manager Richard Astridge, along with our office pup Ralphie and a group of enthusiastic local canoeists, came together to clean a section of the River Trent in Burton on Trent. This monthly activity, organized under the Canoeing Foundation's "Clear Access, Clear Water" campaign, is commited to restoring and maintaining the health and beauty of our waterways. Through their dedicated efforts, Rich and his fellow canoeists not only enhanced the cleanliness and ecological health of the river but also, as the leader of our B-Corp initiatives, he reaffirmed his personal commitment to fostering a positive environmental impact.

In a new twist, Google has decided to retain third-party cookies, igniting fresh controversy in the advertising landscape. After years of planning to phase them out, the tech giant is now giving users a choice between cookies and alternatives like Privacy Sandbox. 🔊 This latest announcement has, at best, generated significant uncertainty and speculation; at worst, it has fostered a false sense of security. This challenge goes beyond just Google; it's really about what consumers want. Because of that, cookies are gone from 70% of the internet as people are stepping up to express their preferences. While ID-based solutions have long been the most popular method for audience segmentation, their effectiveness is diminishing. At Covatic, we are witnessing a significant shift in the industry as companies move away from reliance on cookie signals. On-device solutions are emerging as a superior alternative, offering enhanced reach and efficiency without the need to match IDs. Leading publishers are partnering with Covatic to safeguard their businesses against declining OMP revenue while simultaneously unlocking new advertising opportunities, achieving impressive returns on advertising spend in just a few months. 📈 In this article, our Chief Product Officer, Daniel Pike, delves into the important questions sparked by Google's recent changes. 🤔 #AdTech #DigitalMarketing #Innovation #Advertising #Google #Cookieless #Privacy