“Omnicom Advertising Group will make the best even better,” promises Troy Ruhanen with the announcement of the new structure for the network's creative agencies including TBWA\Worldwide, DDB and BBDO Worldwide which he will now oversee as global CEO. The leadership team will consist of Nancy Reyes, global CEO of BBDO, Alex Lubar, global CEO of DDB, Erin Riley, CEO of TBWA\Worldwide, Denis Streiff as global chief finance officer and James Fenton, CEO of the Advertising Collective. “While we are excited to grow together, we will continue to celebrate and protect the uniqueness of each agency’s culture and entrepreneurship. OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices," explains Omnicom's chairman and CEO John Wren. Creative Salon Worldwide outlines five reasons why the business has made this move, set to take place from 1 January 2025. Link in the comments to read the piece, for free, below 👇 #advertising #omnicom #creativeagencies #TBWAWorldwide #marketing #BBDO #DDB
About us
Creative Salon has three ambitions: to showcase and celebrate the power of commercial creativity to drive business growth and fuel the economy; to help secure a strong future for the advertising and marketing industries by helping nurture the next generation of diverse talent, and to spread some joy.
- Website
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https://creative.salon
External link for Creative Salon Worldwide
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
London, GB
Employees at Creative Salon Worldwide
Updates
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Good morning and here is our weekly round-up of some of the things you may have missed from us over the last week including a look at some of the recent brand campaigns produced to mark significant anniversaries including Boots UK, McDonald's, RSPCA and Cadbury UK. 🎉 There are also insights from Aaron Harridge on planning and Rahul Titus around Ogilvy's Influence Shield and a look at why BT Business appointed Dentsu Creative to handle its social media. 📱 #advertising #creativity #influencers #creatoreconomy #marketing #brands
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Friday is here🥂...... before you log off for the long weekend here is your fix of this week's campaigns. See you Tuesday with the round-up of the stories you might have missed this week. Ciao.
Work Of The Week: Guinness's Premier League Debut🍻; Dove Attacks Ageism;🚘Audi's Unusual Love Stories and More...
Creative Salon Worldwide on LinkedIn
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Creative Salon Worldwide reposted this
I wrote about how the future of planning is with DOERS who thrive as practioners vs with those who grandstand at the lectern. Inspired by Blood Orange, obviously Creative Salon Worldwide McCann London
The future of planning is ... doing
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Dentsu Creative UK has been appointed as the lead social agency📲 for BT Business following a competitive selection process. “BT Business is an iconic✨ and trusted brand, with a clear mission to support businesses. Our role will be to activate this mission in innovative🔭 ways across social platforms, building influence and fostering community across the entire range of business audiences," says Julie Chadwick, MD, Dentsu Creative. Here are five reasons why Dentsu Creative & BT Business joined forces. Read Here: https://lnkd.in/e-P4cPFb #dentsucreative #socialmediaagency #bt #merger #socialmedia #digitalagency dentsu
Five Reasons Why ... BT Business Made Dentsu Creative Its Social Media Agency
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Creative Salon Worldwide reposted this
“She’s helped to create a global culture of impactful creativity that has inclusion and diversity at its core. She supports the agencies to create bold creativity that makes a tangible impact to the business and in culture.” Becky Verano, Global VP of Creativity and Capabilities at Reckitt Benckiser has been chosen as Creative Salon Worldwide's Marketer of the week! 🙌 Read the full article from Creative Salon featuring our very own Global Business Lead Katie Edwards as Becky discusses how her career began, experiences with the Dettol brand during Covid 19 and more. Link to article: https://lnkd.in/eW75r4-H #TruthWellTold #McCanners McCann Worldgroup Reckitt
Reckitt's Becky Verano Reveals her Pride for the brand's Marketing
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"Businesses💼 have always been up against risk, so a clear next step was to give the burgeoning influencer economy some guardrails💂♀️ too," says Rahul Titus, Global Head Of Influence, Ogilvy UK. With the creator economy projected to nearly double reaching 💲£373 billion (per Goldman Sachs) by 2027, Ogilvy launched 'Influence Shield🛡️', a risk management solution crafted to help brands confidently navigate the ever-evolving, high-stakes world of social media and influencer marketing. Creative Salon Worldwide spoke with Titus who is spearheading this initiative along with Toby Conlon PR’s global head of crisis and risk. Read Here: https://lnkd.in/erAmmZ_q Ogilvy WPP #influenceshield #ogilvuyk #creatoreconomy #influencermarketing
Ogilvy’s ‘Influence Shield’: Empowering And Instilling Confidence In Brands
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"Right now, it seems as if an hour🕰️ doesn’t pass in my waking day without a reference to AI. Its impact on culture💮 cannot be overstated..... According to the 2024 Edelman Trust Barometer Special Report📄, only 32% of the public feel they have control over how AI affects their lives. Successfully weaving AI into the social fabric involves - amongst many things - understanding its role in preserving cultural diversity, bridging societal divides, and fostering community cohesion." Satyen Dayal, Managing Director of Technology at Edelman UK discusses how trust will shape the future of Artificial Intelligence. Read Here: https://lnkd.in/eyRPunHH
For AI to become part of the everyday, we’ve got to put more of our everyday into it
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Creative Salon Worldwide reposted this
That’s entertainment. Thanks Creative Salon Worldwide and Jeremy Lee for calling out our We Buy Any Car work Andy Fowler Matthew Charlton
CEO at Brothers & Sisters, UK creative agency and world leader in Entertainment and Sport strategy and creative.
Thank you Creative Salon Worldwide and Jeremy Lee for including our Brothers & Sisters We Buy Any Car campaign along with some really legendary campaigns over the years in this great article. Andy Fowler Tess Wade Ella Rybacki Brittony Collins Fluff Higgins https://lnkd.in/e9r5E-Bu
Everybody dance now: why the art became an advertising trope
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Creative Salon Worldwide reposted this
🏴 NEW WORK WITH AN OLD FRIEND 🖤 Grey London worked with Lick X MAC Cosmetics on the paint brand's most recent collab and I got to work with my ol pal Joanna Moura (she/her) again. When it comes to fashion, black is a staple, a statement, a classic. But when it comes to our homes only 2% of us are "bold" enough to give it a go. M·A·C Black 40 is on a mission to reframe this historically daunting colour in both beauty and interiors as versatile and timeless - M·A·C Black 40 is one colour that fits all. But is now sold out (sorry not sorry). In partnership with the wonderful in house team at Lick and led by... Director of Brand Marketing - Joanna Moura (she/her) Head of Creative - Philip Vincent And the super talented Grey London crew: President - Conrad Persons MD - Jonny Tennant-Price ECD - David Wigglesworth Head of Global Growth - Kelsey Murray Strategist - Zoë Kessler Snr Creative - Gnome Taylor Head of Creative Operations - James McNichol Account Executive - Serena Coyle NB Director - Katherine Goodale HOD - Liam Thomas Design Director - Sarah Burns Designer - Jo Wahono And a huge thank you to Creative Salon Worldwide for spreading the work and the word
M·A·C and Lick Collab With Campaign to Redefine Black
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