Creative Equals

Can we talk about the recent UK riots - and what brands and businesses should do now? For those in the UK who experienced racism, Islamophobia and Xenophobia, there is a fear the recent riots are still with us, seen in Scotland this past weekend. Together, we can work harder to dismantle the systemic racism that has spilled out onto our streets. ‘Doing the work’ is why Creative Equals exists in our sphere of influence. Our goal is to embed diversity, equity and inclusion in the day-to-day processes people work within to make lasting change. By doing this, we make a more inclusive workplace where everyone feels a sense of belonging and their contributions are valued to make powerful work. We exist to build brands to have an outsized, positive impact and create an inclusive industry we can all be proud of. So, what now? 📣 Apply the Online Safety Act: invest in platforms that uphold basic human rights. 📣 Fund high-quality journalism: support pluralistic, independent media and quality journalism, like the Financial Times (we love their new campaign). It is kryptonite to disinformation. 📣 Invest in local news outlets from diverse communities. Use your media £££ to enable diverse perspectives to thrive in media. 📣 Conduct a media review: look at where and how you're funding quality journalism. 📣 Double down on representation: brands drive social inclusion and cohesion. We can have the power to create stories that unite us all. We are not powerless, and bringing out change is something we can do. It requires commitment towards equality and hope for better, are you on board? If your brand or business would like to step up your DEI strategy to bring some of the changes about, get in touch. [email protected] #inclusiveMarketing #brandsForBetter #howIsYourBusinessComittingToChange #dei #inclusion #diversity #equity #beBetterDoBetter ID: Two flags fly together, one is a UK union jack and the second is the Scottish flag.

Are you ready to supercharge your career?

The 2024 Business Leaders programme is OPEN for applications! This a programme for women, non-binary and gender non conforming people moving into senior leadership in the Advertising, Brand Marketing and Creative industries. Because women deserve their seat at the top table, we know women are much less likely to be in C-Suite roles than men, and we’re here to change that. If you want to: - Drive your career progression and transition to a greater leadership role within your organisation. - Gain the mindset, tools and confidence to lead with impact, and navigate uncertainty and change. - Develop the skills to articulate a vision and inspire followers, and gain strategic communication skills to manage key stakeholders and influence others. - Rethink your personal leadership style and explore and experiment with new approaches. - Build a network of female peers from diverse backgrounds to support you as you progress. Then this is the programme for you! We build women up to reach the very top level of their career, through workshops that our data tells us that they need, and by building up a network of like-minded professionals. We’ve grown over 100 women in how to be effective business leaders, and ascend to the C-Suite, with more following behind. Change and equality, it’s coming. The programme starts October 2024 and has 8 modules over a 6-month period with a cracking lineup of industry experts. Places are limited on this unique leadership programme. Applications are open to women, non-binary and gender non conforming people. Self funding is available. Applications Close: 12 September 2024 Let's get you into the C-Suite. Apply now! https://lnkd.in/d8n_VBT Creative Equal’s Business Leaders is a Creative Equals programme sponsored by Stagwell. ID: Mint background, white/teal text: "We want to see more women in leadership. Our Business Leaders programme is now accepting applications". Creative Equals logo bottom right.

Are you ready to up your leadership game? Ready for a C-Suite role, but not sure what you need to do to get there? Women deserve their seat at the top table, we know women are much less likely to be in C-Suite roles than men, and we’re here to change that. Creative Equal’s Business Leaders is a transformational programme that supports women stepping into C-level leadership roles. We build women up to reach the very top level of their careers, through workshops that our data tells us that they need, and by building up a network of like-minded professionals. We’ve grown over 200 women in how to be effective creative leaders and ascend to the C-Suite, with more following behind. Change and equality, it’s coming. The programme starts October 2024 and has 8 modules over a 6-month period with a cracking lineup of industry experts. Places are limited on this unique leadership programme. Applications are open to women, non-binary and gender non conforming people. Self funding is available. Applications Close: 11 September 2024 Find out more: https://lnkd.in/d8n_VBT Creative Equal’s Business Leaders is a Creative Equals programme sponsored by Stagwell. ID: A white woman with long dark hair smiles at the camera. She's wearing pink lipstick and a red sweater. The background is beige, and in white text, it reads "The Creative Equals Business Leaders course has changed my professional life and had a profound impact personally. It sounds dramatic but it is completely apt. I gained skills that made me a better manager, a better negotiator and a better Planner. Melanie Norris, Now Managing Director & Head of Planning at AMVBBDO. Creative Equals' Business Leaders Programme 2024 Applications now open." The Stagwell logo is in white, top right" #femaleleadership #creativity #development #CEB

There is an ongoing trend of brands and organisations reversing their DEI policies and practices. We’ve seen brands pull their “representation goals” and eliminate their supplier diversity quotas. If DEI was window dressing, or a tick box exercise, we can see why this might be an attractive solution (If you’re not embedding DE&I into your processes, across your business, you’re not likely to see the benefits of inclusion. Window dressing gets window dressed results: disappointment). But the incontrovertible truth is that DE&I is a powerful and differentiating enabler to brand and business success. Real diversity, equity, and inclusion work cannot be separated from what makes a healthy, well-functioning workplace and when you invest in DEI, the results speak for themselves. Giants like P&G Europe grew their market share by being inclusive (and by reaching more of their market through accessibility initiatives), and research from the Unstereotype Alliance with Oxford University's Saïd Business School showed progressive, inclusive advertising drives a significant sales uplift – over 16% when compared with less progressive ad content. Over 60% of Grand Prix winners had DE&I as a core element of their campaigns last year. Research by Kantar shows diverse-by-design teams make better decisions than homogenous ones 87% of the time, and are more innovative and are 70% more likely to capture new markets. Leaders in the know are doubling down on DE&I. A 2024 survey of hundreds of C-Suite executives found that 80% are maintaining investment on DEI work in their workplaces; only 20% plan to scale back. That survey found that more than 50% of CEOs committed to DEI will be ramping UP their efforts in 2024, not just holding constant. A separate survey of Chief HR Officers found that 0% planned to scale back DEI efforts in 2024, with 63% expressing a clear focus on increasing diversity. Investment in DE&I builds better brands and businesses, and delivers profitable returns and builds better brand equity. If you’d like to know how to grow DE&I within your brand marketing and comms for real, impactful growth, get in touch: [email protected]. #inclusiveMarketing #DEI #inclusiveComms #whyArePeopleListeningToRoddyStarbuckAnyway #innovation #marketingInnovation #productInnovation #inclusiveInnovation #creativeprojects #creativeStrategy #productdesign #productdesigners #creativeinsights #inclusion #diversity #marketingStrategy #inclusiveMarketing #diversityandinclusion #inclusivitymatters #equalopportunity #strategicplanning ID: Orange background, white text: If you want to grow markets, address skilled talent shortages and drive innovation: DEI is the answer.

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Want to work with us this quarter? Supercharge marketing for good and growth with us.

⭐ CALLING FUTURE LEADERS! Are you ready to level up your career? Applications are now OPEN for this autumn's Creative Equals Business Programme. ⭐ The programme is for women, non-binary, and gender non-conforming individuals aiming to step into and excel in leadership roles within the marketing and creative industries. Deadline for applications is 11th September. ⭐ Applications & all info here: https://lnkd.in/d8n_VBT ⭐ Thank you to our sponsor Stagwell for your support in making this program happen - now in its sixth year!

When did Roddy Starback become someone whose values we follow?

📣 FREE TRAINING KLAXON 📣 A great way to get insight into the advertising industry, with free online training for anyone, anywhere from M&C Saatchi Group. Deadline August 25. All the info below ⬇