Join this virtual event on Wednesday, July 17, and let's explore #AI in digital #advertising. 📅 When: July 17 | 11:30 - 13:30 a.m. CET ➡ Registration: https://lnkd.in/ed-XNuDi Dataseat's VP, Head of Data Science Dr. Matina Thomaidou will be sharing the mobile DSP's perspective on the use of AI in a panel moderated by iAB's own Dimitris Beis and including other remarkable experts from across Europe: - Nick Welch of Integral Ad Science - James Murray of Microsoft Advertising - Sebastian Grantz of Google Save your spot, and see you there!
Dataseat (Now part of Verve)
Software Development
London, England 1,382 followers
Transparent privacy-ready mobile DSP & managed service
About us
Now part of Verve Group consumer-first advertising suite, Dataseat is a privacy-first mobile DSP that gives app developers, brands, and agencies the software, tools, and support to acquire high-quality new users and retarget existing and lapsed customers. Dataseat gives advertisers complete control, transparency and customization options, enabling them to leverage programmatic as a strategic advantage. We act as a partner with our customers, offering custom data and machine learning solutions. Dataseat closed seed funding in December 2019 and raised $2,3m from Play Ventures, Backed.vc and Saatchiinvest.
- Website
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https://www.dataseat.com/
External link for Dataseat (Now part of Verve)
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2019
- Specialties
- mobile advertising, user acquistion, retargeting, re-engagement, rerattribution, mobile DSP, in-app marketing, DSP, programmatic advertising, app installs, mobile marketing, RTB, and machine learning
Locations
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Primary
33 Hyde Park Square
London, England W2 2NW, GB
Employees at Dataseat (Now part of Verve)
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Vova Kyrychenko
CTO at Xenoss | MarTech/AdTech software development, scalability and high load consulting | Top 100 software companies on Inc. 5000 in 2023
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David Philippson
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Guillaume Lelait
Chief Growth Officer & US, Managing Director @ M&C Saatchi Performance
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Adam Jaffe
Founder and CEO @ Mega Studio
Updates
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Good read: the implications of #AdAttributionKit for mobile game marketers are explored in this article by Gamesforum 's Mariam Ahmad, with insights from Dataseat (Now part of Verve)'s CEO David Philippson. Want to hear more about #AdAttributionKit, #SKAN, and privacy-first #UA for mobile apps and games? Get in touch with our experts 👉🏻 https://lnkd.in/dv6GgtVn
🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech
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Dr. Matina Thomaidou - Dataseat's VP, Head of Data Science - will be sharing the mobile DSP's perspective on the use of AI in a panel with Nick Welch of Integral Ad Science and James Murray of Microsoft Advertising. Join IAB Europe's virtual live event titled "The Great Debate: AI" next week to hear Matina and other thought leaders in the advertising and AI space. 📅 Date: July 17 🕦 Time: 11:30 a.m. CET 🔗 Registration: https://hubs.la/Q02FC1jV0
IAB Europe's The Great Debate: AI
https://iabeurope.eu
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Dataseat's co-founder and CTO Paul Hayton shares his predictions on Apple's attribution and what further steps it may take to complicate (or fully eliminate) probabilistic. Dive in for analysis from the expert behind the industry's trailblazing privacy-first mobile ad tech: ➡ https://lnkd.in/eX3y5T64
The Future Of Probabilistic Attribution: What Will Apple Do Next? | AdExchanger
adexchanger.com
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Being experts in ID-less targeting and privacy-first advertising, Dataseat folks often get asked by our advertisers to run internal workshops on #SKAN, #AdKit, and #contextual targeting. We also frequently do public sessions, like this one our Mark Menery ran at App Promotion Summit NYC last week - which was remarkably well received. If you, like many advertisers, want to understand #AdAttributionKit better, learn to configure SKAN/AdKit for obtaining more campaign data, and optimize mobile campaigns more confidently - get in touch with our team, and let's talk privacy-first UA. Contact us here: https://lnkd.in/dv6GgtVn
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Just out! Eric Seufert and our own David Philippson got together again to discuss Apple's most urgent developments. Tune in to hear about: - AdAttributionKit - What re-engagement in AdKit means - Apple’s long-term vision for attribution - Thoughts on the likelihood of Apple going with the option of IP obfuscation - The possibility of Private Cloud Compute having a measurement use case at some point - and many other topics around privacy, user acquisition, and iOS. Check out the podcast here (ungated!): https://lnkd.in/e3S-eaiY
Podcast: Understanding AdAttributionKit (with David Philippson) | Mobile Dev Memo by Eric Seufert
https://mobiledevmemo.com
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It is the day: App Promotion Summit NYC opened its doors, and we are well represented. Here is how you can interact with Dataseat today: 🤝 Look out for Mark Menery and Michael Linehan to discuss performance advertising without IDs, contextual targeting, and navigating the mobile privacy landscape. 💡 11:30 AM, User Acquisition zone: Join Mark Menery in his workshop "The Winning Methodology Behind Top-Performing AdAttributionKit (SKAN) Campaigns." Look at the freshest real-world SKAN cases and take a deep dive into #AdAttributionKit for advertisers.
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An essential part of our journey is educating the mobile community on privacy-first advertising practices. Today's article by our own Philip Donald is for German speakers (and Google Translate enthusiasts), and it explains why Apple is transitioning to privacy-preserving measurement and how mobile advertisers should approach this transition and adopt #AdAttributionKit. #ios #mobileua #skadnetwork #adattributionkit
Anstatt mögliche Schlupflöcher auf iOS zu suchen, sollten sich Advertiser Apples neuem Attributions-Framework annehmen und es wirklich verstehen, meint Philip Donald von Dataseat (Now part of Verve Group).
Der Einstieg in das AdAttributionKit für Mobile Advertiser
adzine.de
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This week in #NewYork our Mark Menery will be unpacking AdAttributionKit and the winning methodology for SKAN-only campaign optimization. Join his presentation at App Promotion Summit on Thursday, June 27. P.S. We have a few complimentary tickets for advertisers, please DM or comment to request yours.
Mark Menery from Dataseat (Now part of Verve Group) will be at APS NYC on June 27th to deep dive into AdAttributionKit and its predecessor SKAdNetwork 💡 Come along for real-world case studies, and get practice-driven advice from the industry’s go-to SKAN and privacy-first advertising practitioners. You can check out the event below 👇 https://lnkd.in/gBUCdBK #APSNYC #apps #growth #AdAttributionKit #SKAN
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We get lots of questions about #AdAttributionKit, the successor of #SKAdNetwork. Our David Philippson joined Branch for a session where they they talked about Apple's WWDC24 announcements, including AdAttributionKit and what it means for marketers and advertisers. Check out the recording here: https://lnkd.in/eaY6p2nd Thinking how AdAttributionKit and SKAN can fit in with your UA campaigns? Feel free to reach out and schedule a session with one of our experts: https://lnkd.in/dv6GgtVn
Upcoming: WWDC 2024: Analyzing Apple’s Latest Innovations and Privacy Changes - Branch
https://www.branch.io