Dataseat (Now part of Verve)

Join this virtual event on Wednesday, July 17, and let's explore #AI in digital #advertising. 📅 When: July 17 | 11:30 - 13:30 a.m. CET ➡ Registration: https://lnkd.in/ed-XNuDi Dataseat's VP, Head of Data Science Dr. Matina Thomaidou will be sharing the mobile DSP's perspective on the use of AI in a panel moderated by iAB's own Dimitris Beis and including other remarkable experts from across Europe: - Nick Welch of Integral Ad Science - James Murray of Microsoft Advertising - Sebastian Grantz of Google Save your spot, and see you there!

Good read: the implications of #AdAttributionKit for mobile game marketers are explored in this article by Gamesforum 's Mariam Ahmad, with insights from Dataseat (Now part of Verve)'s CEO David Philippson. Want to hear more about #AdAttributionKit, #SKAN, and privacy-first #UA for mobile apps and games? Get in touch with our experts 👉🏻 https://lnkd.in/dv6GgtVn

Dr. Matina Thomaidou - Dataseat's VP, Head of Data Science - will be sharing the mobile DSP's perspective on the use of AI in a panel with Nick Welch of Integral Ad Science and James Murray of Microsoft Advertising. Join IAB Europe's virtual live event titled "The Great Debate: AI" next week to hear Matina and other thought leaders in the advertising and AI space. 📅 Date: July 17 🕦 Time: 11:30 a.m. CET 🔗 Registration: https://hubs.la/Q02FC1jV0

Dataseat's co-founder and CTO Paul Hayton shares his predictions on Apple's attribution and what further steps it may take to complicate (or fully eliminate) probabilistic. Dive in for analysis from the expert behind the industry's trailblazing privacy-first mobile ad tech: ➡ https://lnkd.in/eX3y5T64

Being experts in ID-less targeting and privacy-first advertising, Dataseat folks often get asked by our advertisers to run internal workshops on #SKAN, #AdKit, and #contextual targeting. We also frequently do public sessions, like this one our Mark Menery ran at App Promotion Summit NYC last week - which was remarkably well received. If you, like many advertisers, want to understand #AdAttributionKit better, learn to configure SKAN/AdKit for obtaining more campaign data, and optimize mobile campaigns more confidently - get in touch with our team, and let's talk privacy-first UA. Contact us here: https://lnkd.in/dv6GgtVn

Just out! Eric Seufert and our own David Philippson got together again to discuss Apple's most urgent developments. Tune in to hear about: - AdAttributionKit - What re-engagement in AdKit means - Apple’s long-term vision for attribution - Thoughts on the likelihood of Apple going with the option of IP obfuscation - The possibility of Private Cloud Compute having a measurement use case at some point - and many other topics around privacy, user acquisition, and iOS. Check out the podcast here (ungated!): https://lnkd.in/e3S-eaiY

It is the day: App Promotion Summit NYC opened its doors, and we are well represented. Here is how you can interact with Dataseat today: 🤝 Look out for Mark Menery and Michael Linehan to discuss performance advertising without IDs, contextual targeting, and navigating the mobile privacy landscape. 💡 11:30 AM, User Acquisition zone: Join Mark Menery in his workshop "The Winning Methodology Behind Top-Performing AdAttributionKit (SKAN) Campaigns." Look at the freshest real-world SKAN cases and take a deep dive into #AdAttributionKit for advertisers.

An essential part of our journey is educating the mobile community on privacy-first advertising practices. Today's article by our own Philip Donald is for German speakers (and Google Translate enthusiasts), and it explains why Apple is transitioning to privacy-preserving measurement and how mobile advertisers should approach this transition and adopt #AdAttributionKit. #ios #mobileua #skadnetwork #adattributionkit

This week in #NewYork our Mark Menery will be unpacking AdAttributionKit and the winning methodology for SKAN-only campaign optimization. Join his presentation at App Promotion Summit on Thursday, June 27. P.S. We have a few complimentary tickets for advertisers, please DM or comment to request yours.

We get lots of questions about #AdAttributionKit, the successor of #SKAdNetwork. Our David Philippson joined Branch for a session where they they talked about Apple's WWDC24 announcements, including AdAttributionKit and what it means for marketers and advertisers. Check out the recording here: https://lnkd.in/eaY6p2nd Thinking how AdAttributionKit and SKAN can fit in with your UA campaigns? Feel free to reach out and schedule a session with one of our experts: https://lnkd.in/dv6GgtVn